Press Releases
Entain reveals global surge in NFL wagers, as “Big Game” fever hits Las Vegas
- Entain’s UK and European data highlights a 12% increase in the number of bets for the 11 February fixture compared to 2023.(Digital sportsbooks only)
- Entain’s UK data shows a 217% increase in the quantity of females betting on the Big Game compared to 2020.
- Data from Entain and its joint venture, BetMGM, shows a record number of bets placed on this year’s Big Game, over 30% higher than last year’s event, with a 72% year over year increase in new customers. (Digital and retail sportsbook)
Kansas City and San Francisco’s NFL teams faced each other in another hotly anticipated season finale at Allegiant Stadium in Las Vegas on Sunday 11th February. Today, Entain, one of the leading global sports betting and gaming companies, can reveal that the NFL’s Big Game has become a truly global spectacle, with a surge in the number of bets placed on this year’s game.
Entain also highlights the NFL’s growing international fanbase, as well as the league’s increasing growth and popularity as a global sport:
Data from Entain’s Coral, Ladbrokes and bwin brands show there was a 12% increase in UK and European bets placed when compared to last year;
In 2024, Ladbrokes and Coral saw a 74% increase in the quantity of UK bets placed on the Big Game compared to 2020;
UK data also saw steep rise of 217% in the quantity of female bettors, with an 86% increase in share of female betters since the 2020 game, highlighting the sport’s success in diversifying its fanbase in recent years.
As the US’s flagship sporting event took over Las Vegas, the latest data from Entain and BetMGM reveals increased excitement from fans around the Big Game, showing 30% year over year uplift in total number of bets across the US, and a 51% increase in female bettors from last year.
Sameer Deen, Chief Commercial Officer at Entain, comments: “Las Vegas is the epicentre of entertainment and last Sunday’s Big Game was evidence that the city is drawing in global crowds for these types of sporting events. It was an opportunity for us to innovate our sportsbook offer, enabling us to provide our UK & European customers with an even greater variety of sporting events, as well as being part of a global fanbase.”
BetMGM launched its new Nevada app ahead of the iconic event taking place in Las Vegas this year, giving NFL fans in Nevada the best possible BetMGM experience. The company also aired their first Big Game television commercial (complete with a memorable three-part teaser campaign) featuring sports legends Tom Brady and Wayne Gretzky, along with actor Vince Vaughn. BetMGM also signed a strategic partnership with X, becoming the social media platform’s exclusive Live Odds Sports Betting partner in time for the Big Game.
Premium esports betting solution supplier expands presence in the growing Brazilian market
DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.
The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.
Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.
Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”
The post DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
In a bold move set to shift the foundation of iGaming, the creators behind some of the industry’s most advanced AI tools are preparing to unveil a next-generation platform — and they’re doing it with style.
On Tuesday, May 6th at 20:30 CET, Valletta’s iconic 200 Old Merchants Street will be transformed for one night only into a live, immersive showcase of what’s next. The strictly invite-only gathering will bring together top-tier media, industry leaders, developers, and innovators for the debut of a powerful new end-to-end AI system built specifically to reshape how games are imagined, created, and brought to market.
“This isn’t just another tool — it’s a paradigm shift in how we think about building games,” said Mark Flores Martin, CEO of XGENIA. “Everything from speed to quality to who gets to create and what — it’s all about to change.”
Designed to radically streamline the development pipeline, the system bridges the gap between creative vision and execution. It eliminates inefficiencies, replacing outdated workflows with a unified platform for concepting, building, and refining games with AI, at unprecedented speed — all while enhancing creative freedom and control.
Adding to the moment’s significance, the Prime Minister of Malta is expected to attend, reinforcing the nation’s commitment to innovation and AI in its leadership role in the future of iGaming.
Those interested in attending the event or receiving early access details can join a waitlist at https://lu.ma/7le61lye
The post XGENIA to Unveil AI Set to Reshape the Future of iGaming appeared first on European Gaming Industry News.
Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is delighted to announce the launches of Piggy Winner™ and Gold Mine Fortune™ in the United Kingdom, Gibraltar and Malta iGaming jurisdictions.
Piggy Winner
Piggy Winner™ is a fun, pig-themed slot game that builds on the success of Inspired’s ever popular Golden Winner™, combining the playful visuals of two popular slots, Big Piggy Bank™ and Prize Piggy Win & Spin™, into a vibrant slot experience. Featuring a dynamic 5×3 reel layout with 10 win-lines, the game features Inspired’s Cash Collector mechanics giving players an exciting chase to big rewards.
Players can trigger the Free Spins Bonus by landing three bonus scatters, unlocking 10 Free Spins with the chance to collect cash-filled Piggy Banks using the hammer feature. Additional gameplay enhancements include the Gamble feature, Fortune Spins, and Fortune Bet, which increases the likelihood of triggering Free Spins and unlocking up to 50 spins. For instant action, Bonus Buy provides direct entry into the bonus round for a premium.
With medium volatility and a fast-paced format, Piggy Winner offers players an exciting pig-tastic adventure filled with tasty wins.
Gold Mine Fortune
Gold Mine Fortune™ is a gold miner-themed slot game inviting players on a high-stakes mining adventure with its ‘three bags’ mechanic, represented above the reels by the red Wild, golden Prize Pot, and blue Multiplier minecarts. Featuring thrilling base play and multiple Free Spins bonuses, the game offers a wealth of opportunities for big wins.
Players can unlock up to three Free Spins Bonus features, with the potential to trigger them together for the ultimate Mega Free Spins Bonus. Expanding reels, cascading golden nuggets, and lucrative multipliers heighten the excitement, while features like Bonus Buy, Fortune Bet, and Gamble provide additional ways to enhance the gameplay.
With its action-packed bonus rounds, Gold Mine Fortune offers players a rewarding adventure where every spin has the potential to strike gold.
Claire Osborne, VP of Interactive at Inspired said, “We’re excited to launch Piggy Winner and Gold Mine Fortune this spring. With its exciting mechanics, Piggy Winner forms part of Inspired’s growing portfolio of pig-themed content, while Gold Mine Fortune paves the way as the first of our gold mine-themed game. Both are standout slots that showcase our commitment to delivering high-quality, engaging games. We’re confident players will love these new releases, and we look forward to bringing even more exciting titles to the market this year.”
These latest additions reinforce Inspired’s dedication to innovation and entertainment, offering captivating gameplay and rewarding experiences for casino players worldwide.
The post INSPIRED LAUNCHES PIGGY WINNER™ AND GOLD MINE FORTUNE™ ONLINE appeared first on European Gaming Industry News.
DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025
XGENIA to Unveil AI Set to Reshape the Future of iGaming
Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events
INSPIRED LAUNCHES PIGGY WINNER™ AND GOLD MINE FORTUNE™ ONLINE
Altenar gains ground in Brazil with virtual sports certification
Embark on an Epic Adventure with Jenny Nevada in the Diamond Temple at SlotsCapital.lv – Enjoy a 150% Deposit Bonus
Russell Ferris appointed Managing Director at Racecourse Media Group
EPIC Global Solutions highlighted as a key element in PrizePicks’ iCAP Accreditation
BetBlocker launches dedicated Japanese language version of its support tool
Galaxsys Adds Two New Slot Games to Its Expanding Portfolio
-
gaming3 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
