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Press Releases

Entain reveals global surge in NFL wagers, as “Big Game” fever hits Las Vegas

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  • Entain’s UK and European data highlights a 12% increase in the number of bets for the 11 February fixture compared to 2023.(Digital sportsbooks only)
  • Entain’s UK data shows a 217% increase in the quantity of females betting on the Big Game compared to 2020.
  • Data from Entain and its joint venture, BetMGM, shows a record number of bets placed on this year’s Big Game, over 30% higher than last year’s event, with a 72% year over year increase in new customers. (Digital and retail sportsbook)

 

Kansas City and San Francisco’s NFL teams faced each other in another hotly anticipated season finale at Allegiant Stadium in Las Vegas on Sunday 11th February. Today, Entain, one of the leading global sports betting and gaming companies, can reveal that the NFL’s Big Game has become a truly global spectacle, with a surge in the number of bets placed on this year’s game.

Entain also highlights the NFL’s growing international fanbase, as well as the league’s increasing growth and popularity as a global sport:

Data from Entain’s Coral, Ladbrokes and bwin brands show there was a 12% increase in UK and European bets placed when compared to last year;

In 2024, Ladbrokes and Coral saw a 74% increase in the quantity of UK bets placed on the Big Game compared to 2020;

UK data also saw steep rise of 217% in the quantity of female bettors, with an 86% increase in share of female betters since the 2020 game, highlighting the sport’s success in diversifying its fanbase in recent years.

As the US’s flagship sporting event took over Las Vegas, the latest data from Entain and BetMGM reveals increased excitement from fans around the Big Game, showing 30% year over year uplift in total number of bets across the US, and a 51% increase in female bettors from last year.

Sameer Deen, Chief Commercial Officer at Entain, comments: “Las Vegas is the epicentre of entertainment and last Sunday’s Big Game was evidence that the city is drawing in global crowds for these types of sporting events. It was an opportunity for us to innovate our sportsbook offer, enabling us to provide our UK & European customers with an even greater variety of sporting events, as well as being part of a global fanbase.”

BetMGM launched its new Nevada app ahead of the iconic event taking place in Las Vegas this year, giving NFL fans in Nevada the best possible BetMGM experience. The company also aired their first Big Game television commercial (complete with a memorable three-part teaser campaign) featuring sports legends Tom Brady and Wayne Gretzky, along with actor Vince Vaughn. BetMGM also signed a strategic partnership with X, becoming the social media platform’s exclusive Live Odds Sports Betting partner in time for the Big Game.

 

Press Releases

Clarifying Our Editorial Policy on Non-Gamstop Gambling Content

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In response to recent questions around the presence of non-Gamstop casino content on our platform, HIPTHER would like to clarify its editorial stance. While such articles were accepted as part of past collaborations, we do not endorse gambling among self-excluded individuals, and these posts do not reflect our future publishing direction. As a global B2B media company, our commitment remains firmly rooted in ethical content, industry transparency, and responsible gambling advocacy.


A Note on Our Editorial Policy Regarding Non-Gamstop Content

Recently, we published a limited number of articles that referenced non-Gamstop casinos — platforms operating outside the UK’s regulatory framework. While these were accepted as part of wider editorial collaborations, we want to clarify our stance.

HIPTHER does not promote gambling to individuals under self-exclusion, nor is our target audience UK-based players. We are a global B2B media organization covering international markets and industry developments.

That said, we recognize the sensitivity around content related to non-UKGC platforms — particularly in the context of responsible gambling. We’ve reviewed the matter internally and have decided:

✅ We will not be publishing similar content in the future.
✅ We will be updating any existing articles with clear disclaimers and responsible gambling resources.
✅ We remain committed to ethical coverage and transparency in everything we publish.

Our focus continues to be on highlighting innovation, regulation, and forward-thinking trends in the gaming industry — across Europe, the Americas, and beyond. Player safety matters, and we believe media has a role to play in setting higher standards.

The HIPTHER Editorial Team


We Welcome Dialogue

We remain open to feedback and collaboration with partners, readers, and stakeholders who share our values around ethical industry coverage and player protection. For comments or inquiries, please contact us.

The post Clarifying Our Editorial Policy on Non-Gamstop Gambling Content appeared first on European Gaming Industry News.

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Latest News

Russell Ferris appointed Managing Director at Racecourse Media Group

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Racecourse Media Group (RMG) has appointed Russell Ferris to the new role of Managing Director.

Russell, currently CEO of Weatherbys Ltd, will be joining RMG on August 18.

He can count on more than 20 years of senior management and directorial experience in the racing industry, including as Managing Director of Limerick Racecourse and Director, Ireland for At The Races. He joined Weatherbys Ireland in 2016 and was promoted to Weatherbys Ltd Group CEO three years later.

Nick Mills, CEO of RMG, said: “Russell is highly regarded within the industry and will bring a wealth of expertise, experience and enthusiasm to RMG. Russell will oversee and further align the Commercial and Broadcast departments and help take the business to new levels in terms of innovation, engagement and revenues. I very much look forward to welcoming Russell to RMG in August.”

Russell, who also sits as a Non-Executive Director on the Boards of Racing Digital and Venture Bio, said: “I am delighted to be joining a great team at RMG and very much looking forward to the new challenge. RMG play a pivotal role within the industry both domestically and internationally, and I am excited by the company’s vision to further enhance the sport’s appeal, reach and engagement to ensure a bright future for all.

“I’d like to thank the Weatherbys family for the opportunity provided to me. It has been fantastic to see the business develop and diversify in recent years, and I know that I leave it in great hands with Sharon O’Regan and a talented team across the business.”

The post Russell Ferris appointed Managing Director at Racecourse Media Group appeared first on European Gaming Industry News.

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Industry Awards

SOFTSWISS Named Online Casino Innovator in CEE 2025

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SOFTSWISS, a global tech provider, won the Online Casino Innovator in CEE title at the GamingTECH CEE Awards 2025 with its forward-thinking Game Aggregator. The award celebrated companies that drive innovation, excellence, and leadership in the iGaming and tech landscape across Central and Eastern Europe.

SOFTSWISS continues to lead online casino innovation in the CEE region with its Game Aggregator – one of the largest and most advanced game hubs in the iGaming industry. The solution offers over 27,800 exclusive games from 280+ leading providers, supporting more than 1,250 brands. Operators can integrate it via a one-time API as a standalone product for any third-party platform or as part of the SOFTSWISS Casino Platform.

The Game Aggregator offers a vast portfolio of RNG and live games for desktop and mobile, including slots, table games, crash, and casual games – many optimised for crypto gameplay. The content is fully localised to suit operators’ target markets, supporting multiple languages, currencies, and regional preferences.

The Game Aggregator is certified to operate across key markets in Europe, Africa, and Latin America, with licenses or compliance in countries like Greece, Romania, Spain, Brazil, Nigeria, and South Africa. The platform provides powerful innovations that help operators grow their business effectively:

  • Tournament Tool: A versatile tool that enables operators to launch custom competitions in five simple steps. With mechanics like total bets, highest multiplier, and total wins, this solution saw an 80% growth in adoption by operators in 2024.
  • Crash Games in Tournaments: A new integration that elevates engagement.
  • Non-Monetary Prizes: Enhances reward variety with trips, gadgets, and more.
  • GGR Report Builder: Aggregates performance data across all games and providers.
  • Jackpots for Crash and Live Games: Implemented via the Jackpot Aggregator integration, leading to over 50% growth in average total player value.

Alena Bekus, Deputy Head of SOFTSWISS Game Aggregator, comments on the win:
“This award is a meaningful recognition of our team’s continuous efforts to build not just a product, but a powerful ecosystem that supports our partners’ growth. We constantly listen to our clients, innovate based on their needs, and work to deliver a flexible, scalable, and forward-thinking solution that meets the evolving demands of the iGaming market.”

By focusing on operator success, player engagement, and industry adaptability, SOFTSWISS continues to deliver forward-thinking solutions that set new benchmarks. Winning this award reaffirms the company’s role as a true innovator in iGaming.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Named Online Casino Innovator in CEE 2025 appeared first on European Gaming Industry News.

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