

Press Releases
Kambi’s same game parlays shine as Super Bowl LVIII goes down to the wire
SGPs account for more than a quarter of total Super Bowl handle for the first time
Super Bowl LVIII saw engagement with same game parlays (SGPs) reach new heights, as the product grew to account for 26% of handle on the NFL’s blue-ribbon event – a five percentage point increase on last year’s total.
Following Kambi’s first to market launch of in-game and cash out for SGPs ahead of last year’s Super Bowl, the growth in live SGPs across the Kambi network was particularly noteworthy, with share of in-game handle more than tripling in 2024. The overall in-game total was boosted by the ‘result of drive’ market which Kambi pioneered, the most popular in-game market after moneyline, spread and total points.
A night which saw a Patrick Mahomes-inspired Kansas City Chiefs win their third Super Bowl in five years delivered the biggest single event on the Kambi network over the last 12 months. Total handle was more than 150% higher than the 2023 UEFA Champions League final between Manchester City and Internazionale – the second biggest event on the Kambi network.
Although he put on an MVP performance, neither Mahomes nor his fellow quarterback Brock Purdy of the San Francisco 49ers featured in the top three most popular players to bet on, with that accolade going the way of 49ers’ running back Christian McCaffrey, followed by Travis Kelce and Isiah Pacheco of the Chiefs.
The importance of offering a comprehensive range of player props before and during the event was underlined by their rise to 26% of total handle on Super Bowl LVIII, up from 20% on Super Bowl LVII.
Kambi’s Head of US Sports, Hans Neskvern, said: “The Super Bowl is always one of the biggest nights of the year across the Kambi partner network, and continual enhancements made to our NFL product have seen us deliver an offering which leads the market in depth and combinability.
“A dramatic conclusion in which the Chiefs further cemented a dynasty not seen since the days of Tom Brady and the New England Patriots rounded off a thrilling season for the NFL and Kambi, which we look forward to building on with our partners throughout 2024.”
To find out more about Same Game Parlays tune in to the KambiCast Spotlight, with the inaugural episode featuring the insights of Simon Noy, alongside Director of Product Analysis and Eilers and Krejcik Jimmy Neilly and Earnings+More Editor Scott Longley.
eSports
Football Legends Ronaldo and Kaká to Face Off in EA FC for Esports World Cup 2025 Showmatch

The Esports World Cup Foundation (EWCF) announced that football icons Ronaldo Nazário and Kaká will go head-to-head in the Esports World Cup 2025 Showmatch on August 9, 2025. Taking place during the EWC 2025 EA FC game week, live on stage in the STC Arena of the EWC Festival in Riyadh, the Showmatch blends elite football legacy with competitive gaming in a crossover moment that celebrates the rise of esports as a global sport.
The 2025 edition builds on the success of last year’s Showmatch debut ft. Neymar Jr. and Team Falcons’ Mossad “Msdossary” Al-Dossary. That foundation now returns on a bigger scale, as the Esports World Cup 2025 continues to blur the lines between sporting legacy and digital competition. The format is being elevated into a best-of-three digital derby featuring EA SPORTS FC 25 competition. With Cristiano Ronaldo recently named Global Ambassador of the EWC 2025, the Showmatch embodies the tournament’s commitment to bridging traditional sport and esports on a global stage.
“Ronaldo and Kaká embody competitive excellence and legacy, drawing passionate support from fans around the world – everything great sport aspires to achieve,” said Mike McCabe, COO of the Esports World Cup Foundation. “Their presence at the Esports World Cup reflects values that connect traditional sport and gaming, showing how those worlds are coming together in ways that truly resonate with fans. Bringing together legends who inspire multiple generations and communities is what makes this Showmatch truly special. We’re honoured to have them with us on this stage, especially during football week.”
Adding to the spectacle, Ronaldo and Kaká are also scheduled to appear on EWC Spotlight, the tournament’s premium broadcast series, offering insight into their role in the future of global sport and entertainment.
The match will feature a bespoke creative set-up inspired by Brazilian street football, old-school collectible cards, and graffiti art, incorporating EWC 2025 elements in a nostalgic yet modern expression of sport, elite esports competition, and fandom. Dedicated cheering sections, post-match Q&As, and exclusive fan rewards will ensure that attendees and viewers are fully immersed in the experience.
Celebrating football week at EWC 2025, the Showmatch and EA SPORTS FC Pro World Championship are joined by the Kings League MENA Presentation on August 10th, marking the competition’s regional debut. Founded by Gerard Piqué, the fast-paced, seven-a-side competition, which blends football with fan-led rules and digital interactivity, kicks off its MENA expansion at EWC 2025. At the event, Piqué will unveil team names, logos, and club presidents, including top regional creators.
The EWC Showmatch 2025 and Kings League MENA Presentation are some of the headline entertainment experiences of this summer’s EWC, the world’s largest esports event, hosted in Riyadh through to August 24, 2025. The tournament’s unique cross-game format brings together over 2,000 elite players and 200 Clubs, competing across 25 tournaments in 24 games for a life-changing $70m+ prize pool.
This year, icons Magnus Carlsen and Cristiano Ronaldo join the Esports World Cup as Global Ambassadors, bringing their competitive legacy and global reach to the world’s biggest esports stage. Carlsen, the reigning chess champion, also competes in the inaugural EWC Chess Tournament (July 29–31).
The post Football Legends Ronaldo and Kaká to Face Off in EA FC for Esports World Cup 2025 Showmatch appeared first on European Gaming Industry News.
Latest News
Winpot names Miroslava Montemayor as brand ambassador

Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before
Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.
Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.
Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.
She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.
In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.
Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.
As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.
This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.
Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.
It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.
Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.
“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.
“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”
Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.
“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.
“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”
The post Winpot names Miroslava Montemayor as brand ambassador appeared first on Gaming and Gambling Industry in the Americas.
BMM
BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee

BMM Testlabs (“BMM” or “the Company”) announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).
The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.
IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”
Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”
The post BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee appeared first on Gaming and Gambling Industry in the Americas.
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