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Bethard hires Enteractive for player conversion and reactivation

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Enteractive, the leader in player conversion and reactivation services, has been engaged by Bethard, the leading Swedish operator, to complement their existing internal CRM services with Enteractive’s bespoke conversion and reactivation services to win back active players from lapsed accounts across their .se and .com brands.

The  SGA-regulated Swedish powerhouse begins campaigns with Enteractive focused on both conversion of registered non-funded segments as well as the reactivation of lapsed player accounts, and sees Enteractive’s personalised approach to player outreach as the key to optimising revenue generation from these inactive segments of their player base.

Enteractive is the industry leader in player activation with more than 15 years experience, and is recognised as one of the top revenue generators globally for the online gambling sector.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

Frank Heinanen, Managing Director at Bethard, commented: “In order to maximise revenue, Bethard has partnered with Enteractive to re-engage audience segments which we’ve found respond better to the more personal approach offered by a two-way phone conversation. To optimise the Lifetime Player Value (LPV) for every segment of our player base, Enteractive will concentrate on those particular audience groups we’ve identified as being more receptive to such direct and one-on-one interaction.”

John Foster, Head of B2B Sales at Enteractive, added: “We’re thrilled to collaborate with Bethard, whose sports betting and iGaming brands are well-established across their markets. Bethard recognizes the overlooked possibilities within inactive player accounts, and Enteractive possesses the perfect combination of technology and reactivation specialists to substantially boost active player revenues.”

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.

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MightyTips introduces Customer Reviews and upgrades Prediction HUB

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MightyTips has launched two significant product updates — Customer Reviews and redesigned Prediction HUB and League Pages — aimed at boosting transparency, usability, and user engagement across the platform.

MightyTips stands as a leading platform for sports bettors, providing in-depth sportsbook reviews, the latest bonus offers, expert betting blogs, and detailed match previews. While catering to bettors of all experience levels, its core mission remains delivering accurate predictions that empower users to make informed betting choices.

Customer Reviews

5 categories that change depending on Betting or Casino, giving users the ability to ensure that reviews are as precise and accurate as possible within their realm of interest

Revamped Prediction HUB and League Pages

The Prediction HUB and League pages have been redesigned in line with the Football TIPS product, improving clarity and navigation. Key updates include a “Match of the Day” block with countdowns, live status updates, and timezone-based match details. League pages now showcase predictions for the next seven days, quick access to tips by league, and “Top Matches of the Day” picks when no tournaments are active.

Ivo Osis, Product Owner at MightyTips, said: “These updates bring the MightyTips community closer to the insights they need. Customer Reviews give users a real voice, while the redesigned Prediction HUB and League pages make finding tips and match information faster, clearer, and more reliable.”

This launch is a part of a wider strategy to modernise content delivery and improve the overall user journey for sports and betting enthusiasts.

Related links

  • • MightyTips website

Topics

  • Games, Lottery

Categories

  • Betting
  • Football
  • Partners
  • Affiliate Marketing
  • Sports
  • Sports fans

MightyTips™ is a complete sports betting guide launched in 2019. We are a multilingual family of websites operating in major global languages including English, Spanish, French, German, and Portuguese. We publish a wide array of content, from free daily football predictions to betting guides and from bookmaker reviews to bonus comparisons. All to help our readers make educated choices and wager responsibly.

Discover more at https://www.mightytips.com/

The post MightyTips introduces Customer Reviews and upgrades Prediction HUB appeared first on European Gaming Industry News.

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FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet

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In a move set to reshape the B2B gaming landscape across LatAm and other regulated markets worldwide, FIRST, Light & Wonder (L&W), and OpenTag today unveiled a landmark alliance. This move merges FIRST’s Tier 1 sportsbook, L&W’s original content capabilities and powerhouse aggregation, and OpenTag’s fully integrated platform solution. 10Bet has become the first major operator to sign within the framework – deploying the combined suite across multiple jurisdictions.

FIRST will deliver its high-performance sportsbook, renowned for its latency-free pricing, robust risk controls, and seamless scalability, positioning operators for maximum margin and player retention.

Light & Wonder, the content and aggregation powerhouse, and home to ELK and L&W studios, will provide the global content for the alliance. ELK pushes mathematics and artwork boundaries and produces hits such as the Pirots series, while L&W studios is known for successful in-house franchises like Huff N‘ Puff. Light & Wonder will also provide the game aggregation platform that will open up extensive possibilities for third party content, enabling a truly limitless casino offering. 

OpenTag’s agile platform ties everything together – streamlining integration, compliance and player experience, offering a single point of control for sportsbook, casino, and live content.

10Bet Head of Marketing, Yuval Klein commented:

“This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.

This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content, and platform – under one integrated deal.”

Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:

“Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritize LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.

 

Tom_________, CEO of FIRST, said:

“By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.

With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”

The post FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet appeared first on European Gaming Industry News.

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The UX Revolution: Why Gaming Corps’ Website Redesign Reflects the Industry’s Digital Shift

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How Gaming Corps’ Website Redesign Mirrors the Industry’s Shift Toward Seamless Digital Journey

The online gaming industry is a whirlwind of constant change, and to stay ahead, companies must evolve their digital presence. Juha Kauppinen, CEO of Gaming Corps, explains why the company’s recent website redesign was more than a simple visual update. It was a strategic move to better reflect the company’s growth, showcase its expanded portfolio, and create a seamless digital experience for partners and stakeholders.

 

 

What prompted the decision to redesign the website?

We had clearly come to a natural point in Gaming Corps’ growth, so the need for a redesign just naturally became obvious.

We’ve had many new game releases, record-breaking quarters, and the launch of our Remote Gaming Server, so it became clear to the team that we needed a website which better reflected who we are today.

It wasn’t just about a fresh look, it was about making it easier for partners to explore what we offer and connect with us in a more intuitive, seamless way.

 

How does the new site better reflect who you are as a business today compared to a year or two ago?

A year or two ago, we were still finding our footing and growing our portfolio.

But today, we’re a more established, ambitious company with a clear identity and vision. The new site reflects that shift – it’s more polished, more dynamic, and built to showcase not just our games, but our capabilities as a partner and platform provider.

 

What were the most important improvements you wanted to make during the redesign — and why were they important for your users or partners?

We wanted to ensure the website reflected how we present ourselves as a modern, innovative studio.

So, we now have a more modern, user-friendly design and a UX that’s more intuitive. What this means is that the site is easier to use, whether you’re a client, partner or stakeholder.

Speaking of partners, it’s now easier for them to understand what we do and explore our games.

We’re very proud of the Gaming Corps portfolio, so now we can showcase it much better, with clearer vertical distinctions between our Mine, Smash4Cash and Plinko games, etc.

When it comes to us as a company, we can now highlight our careers section to support our drive for talent acquisition and to keep growing our fantastic team.

Finally, the new site also gives more prominence to our investor relations, reflecting our position as a listed company and offering clarity on that.

 

Were there any common pain points, feedback, or gaps in the old site that influenced your approach to the new one?

The main product offering wasn’t clear to partners or visitors. The site design felt outdated and more suited to an early-stage company, and those days are long behind us now.

Our investor relations content wasn’t visible or prioritised enough, considering that we’re a PLC, and existing partners weren’t highlighted.

The old site just didn’t reflect who we are, what we do and what we can do. The new one does all of those things.

 

How important is your website today in terms of attracting or informing potential partners, clients, or stakeholders? Has that role changed in recent years?

Our website has become a much more important touchpoint for us, especially as we’ve grown internationally and have expanded what we offer to our B2B clients.

Our site is often the first chance we get to make an impression on potential partners or stakeholders, so it needs to communicate who we are, what we offer, and where we’re going.

The role of our website has evolved – it’s no longer just a digital brochure; it’s a core part of how we connect and do business.

 

What would you say to other companies in the B2B iGaming space thinking about refreshing their digital presence?

Don’t underestimate the impact of a strong digital presence, because it’s more than just visuals.

It’s about clarity, usability, and showing your value at a glance.

Also, involve your people from across the company early on, as this helps create something that truly reflects your brand and speaks to your audience.

The post The UX Revolution: Why Gaming Corps’ Website Redesign Reflects the Industry’s Digital Shift appeared first on European Gaming Industry News.

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