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Record 68 Million Americans to Wager $23.1B on Super Bowl LVIII

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A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35 percent increase from 2023, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $23.1 billion on this year’s Big Game, up from $16 billion last year.

With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for a second consecutive year:

42.7 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 41 percent from 2023.
36.5 million plan to bet casually with friends or as part of a pool or squares contest, up 32 percent from 2023.

Importantly, Americans continue to migrate to the legal market: 28.7 million adults, or 11 percent, intend to place online wagers using a legal U.S. sportsbook.

“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.”

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Industry investments in responsible gambling continue to resonate. The majority of traditional Super Bowl bettors (75%) report seeing a responsible gambling message in the last year, up from 71 percent in 2023. Meanwhile, 47 percent of all American adults recall hearing or seeing a responsible gambling message in the past year, up from 40 percent last year.

During Super Bowl week, Miller will be joined on radio row in Las Vegas by Heisman Trophy winner, former NFL running back, and current Fox Sports Big Noon Kickoff host Mark Ingram II to speak with media about the expansion of legal sports betting and the importance of responsible play.

“The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement. That’s why I’m thrilled to partner with the American Gaming Association to encourage fans, whether it’s during the Big Game or throughout the year, to keep it social and wager responsibly,” said Ingram.

Bettors are nearly split on the outcome of the game with 47 percent planning to bet on the Kansas City Chiefs and 44 percent planning to bet on the San Francisco 49ers.

Background

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38 states and Washington, D.C currently feature live, legal sports betting markets.
More than two-thirds of American adults (67%, 164M) live in a live, legal sports betting market.
AGA’s Have A Game Plan.® Bet Responsibly.™ campaign is bringing sports betting stakeholders together to promote responsible gaming. NFL team partners include the Washington Commanders and New York Jets.

Methodology
Morning Consult conducted the online survey on behalf of the AGA between January 30 – February 1, among a national sample of 2,204 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.

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Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024

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Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.

Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.

Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America™ 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.

Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”

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Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands

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Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.

“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.

The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

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For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.

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