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Africa

Optimove Selected by 888AFRICA as CRM marketing solution to Accelerate Growth and Elevate Player Retention through Personalization

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Optimove, the leading CRM marketing solution for the iGaming sector, announced today that it has been chosen by 888AFRICA to accelerate its continued rapid growth in the African continent by enhancing player engagement and retention.

Founded in 2022, 888AFRICA is a world-class betting and gaming joint venture part-owned by 888 Holdings plc which operates the 888bet or 888bets brand in the Democratic Republic of Congo, Tanzania, and Mozambique, plus BetLion in Zambia. The company plans to expand across Africa’s regulated online betting and gaming markets. The African gambling market is forecast to reach $6.7 billion by 2030.

888AFRICA will gain several vital capabilities from Optimove’s CRM Marketing solution:

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  • In-depth customer insights: access unified player data to create as many creative player segments as they desire without relying on other teams.
  • Smart Orchestration: 888AFRICA is freed from manually mapping every customer journey by combining AI with business rules for smart multichannel orchestration.
  • Enhanced marketing attribution: 888AFRICA can measure the incremental impact of each message along the player journey, enabling true multi-touch marketing attribution.
  • Personalization at Scale: 888AFRICA is empowered to personalize each marketing message’s audience, channel, and content levels with seamless and scalable tools.

“We are honored to have been selected as the CRM marketing partner for 888AFRICA, and we look forward to supporting their foresight and strategic approach in seizing market opportunities,” said Peter Miles, Director of Sales at Optimove. “The 888AFRICA team truly understands the power of loyalty and personalization in every marketing action, particularly in such a competitive landscape. We are committed to ensuring that our tools and capabilities become invaluable assets as we join their team in bringing their vision to life.”

“Our collaboration with Optimove marks a significant milestone in our pursuit of accelerating growth and elevating player retention in the competitive iGaming landscape,” said Christopher Coyne, CEO of 888AFRICA. “As we implement Optimove’s industry-leading CRM Marketing solution, we are confident in the capabilities it brings to the table. Optimove’s expertise in providing in-depth customer insights, smart orchestration, enhanced marketing attribution, and personalization at scale aligns seamlessly with our strategic objectives. This partnership reflects our dedication to delivering unparalleled gaming experiences and achieving our ambitious expansion plans across Africa’s regulated online betting and gaming markets.”

Africa

EveryMatrix secures largest African turnkey deal with MBet partnership

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EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and will migrate MBet from its existing software to EveryMatrix technology.

The turnkey sportsbook agreement will see EveryMatrix power MBet with its award-winning technology in Tanzania and the Democratic Republic of Congo (DRC).

MBet’s sports betting offering will be transformed via the high-performing, ‘always-on’ OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events, empowering Odds Management control tools and comprehensive 11-sport pre-live and live Bet Builder.

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The East African operator will also gain access to a suite of player-friendly localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a dynamic betslip engine supporting 50+ accumulator selections.

This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.

Migrating from 11-year-old proprietary technology to an EveryMatrix tech stack, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh from the recent acquisitions of FSB Technology and Fantasma Games, the industry’s fastest growing iGaming technology supplier now has more than 1,100+ staff across 15 global offices.

Established in 2013, MBet has developed into one of the leading sportsbook brands in the competitive East African region following the creation of a customer-centric proposition aided by a portfolio of local sports partnerships.

Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.

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“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.

“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.

“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”

Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.

“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.

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“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”

The post EveryMatrix secures largest African turnkey deal with MBet partnership appeared first on European Gaming Industry News.

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Emerging Markets: Opportunities and Strategies for iGaming Expansion

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Itai Zak, Digicode’s Executive Director of iGaming at Digicode, shares how the company seamlessly connects client needs with customized strategies. 

The iGaming industry is standing on the threshold of one of the most remarkable transformations as emerging markets have become accessible. Both LATAM (Latin America) and Africa are unique opportunities but also come with special challenges for iGaming operators. In this article, promising emerging markets will be explored alongside effective strategies for entry and expansion, according to expert insights.

Promising Emerging Markets

LATAM (Latin America)

Brazil is one of the important focal points in LATAM, considering that it has a huge population base accompanied by a developing middle class. It is rewriting the regulatory landscape concerning online gambling, and recent developments in the case show a much more structured approach. With the market opening up, Brazil is on course to emerge as the iGaming hotbed of investments. However, operators have to keep a close watch on regulatory changes and be ready to tweak strategies accordingly.

Mexico and Colombia are on their way to regulated iGaming markets. In this respect, the very lucrative gaming market of Mexico and the already established regime of regulatory control over Colombian gambling make these markets quite attractive for expansion. The key to succeeding in those markets would be to tailor products according to local taste and to navigate the regulatory requirements.

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South Africa: Growth of the iGaming market in this African country is leading the pace. The mature regulatory environment and quite good digital infrastructure established in the country provide a stable platform for iGaming ventures. Other than the mature regulatory environment, companies entering South Africa would benefit from its relatively easy-to-navigate regulatory framework and a growing player base.

Nigeria and Kenya: Nigeria and Kenya are the two countries that are developing as the main claimants to the African iGaming scene. With large populations and growing internet access, these markets offer huge opportunities for growth. However, the regulatory environment in these countries is at an emerging stage and can be quite challenging. While the companies at the forefront keep a close vigil on these changing times, operators have to update themselves about the new regulations and develop strategies in keeping with local conditions. Manuscript Details

Successful Strategies to Enter and Succeed in the Market

  • In-Depth Research

It becomes imperative to understand local preferences and player behavior in emerging markets. Operators can then narrow down key trends from comprehensive market research and amend their product offerings accordingly to suit the local taste. This would include cultural nuances, gaming preferences, and legal requirements. Companies will want to modify their approach to make themselves more appealing and competitive within these markets; this should be aligned according to these local insights.

  • Local Partnerships

Market entry is contingent upon local strategic partnerships. This could include local operators, technology providers, or regulatory experts that make it easier to navigate the regulatory environment to fast-track the entry process. The value brought about by local partners in terms of market dynamics insights is immense and could build credibility among local players. Regulatory Compliance

Now, from the legal perspective, operations in emerging markets come under the purview of local regulations. A company has to keep itself updated with changing regulations and comply with all legal requirements, such as obtaining necessary licenses, proper KYC and AML policies in place, and protection of data. If they fail to do so, they will be met not only with legal problems but also threats against their brand image.

  • Localized Marketing and Customer Support

Developing marketing strategies that resonate with the local audience is the key to player acquisition and retention. It’s all about binding the player to the brand through tailored promotions, localizing payment methods, and culturally relevant content. Moreover, customer support in a local language improves the player’s rating of satisfaction and loyalty.

  • Mobile Optimization

In many developing markets, mobile is the leading source of internet access. Optimizing platforms for use on mobile enables reach and engagement for players. This includes responsive design, fast load times, and ease of use. A good mobile experience is very important to retain interest and reduce player churn.

Staying Ahead of the Curve

  • Innovate Constantly

In case one wants to be competitive, continuous innovation is a must. The new technologies, like AI-driven personalization and blockchain integration, advanced data analytics, shall be embraced to enhance the gaming experience. These innovations help in the offer of tailored game recommendations, provision of transparency, and gaining better insights into the player’s preferences.

  • Personalization and Engagement at the Forefront

Personalized gaming experiences are core to player retention. AI and data analytics afford the potential of individual game recommendations, dynamic bonuses, and personal customer support—players feel valued and engaged. The creation of an engaging experience, through personalization, can increase substantially loyalty and lifetime value.

  • Agile and Scalable Solutions

Such flexible and scalable platforms let companies quickly adapt to market changes and regulatory requirements. This forms a critical enabler for entry into new markets and competitive positioning. Scalable solutions ensure that, with growing demand, the increasing traffic and the addition of new features to the platform do not come with degraded performance. 

  • Strategic Partnerships and Collaborations

Partnerships with industry leaders, technology providers, and creators will genuinely develop offerings and increase their reach in the market. Such strategic partnerships will fuel innovation and give a competitive edge to the entities entering into the joint venture. Collaborations can also facilitate entry into newer markets and assimilate the latest technologies into the platform.

Future Outlook

The future of iGaming in emerging markets is, therefore, bright. Regulatory environments are slowly getting their frameworks in place, and a further improvement in digital infrastructure will unleash a wide range of opportunities for those who dare to invest in these areas. With proactive positioning, embracing technology, and more locally-geared strategies, iGaming operators can navigate the challenges and maximize growth potential in these dynamic markets.

iGaming Market Expansion in Emerging Markets: A Complex yet Potential Fertile Ground. To sum it up, one has to rely on market research, develop local partnerships, and be agile in compliance with regulations while continuously innovating to best capture the ever-budding opportunities such markets bring forth.

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At Digicode, we’re seizing the opportunities in emerging markets, bringing our innovative gaming solutions to new audiences around the globe. As the result – we ensure our clients can confidently expand into these exciting new markets, turning challenges into opportunities for success. So the time to turn untapped potential into real growth is now and we’re here to support you throughout this journey.

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Africa

GoldenRace’s Virtual Sports now available on Pepeta

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GoldenRace, leading provider of Virtual Sports and betting solutions, is thrilled to announce a new partnership with Pepeta, one of Kenya’s fastest-growing online gaming platforms.

GoldenRace’s Virtual Sports are about to make a big splash in the Kenyan market, where the company already enjoys a strong presence across Africa. With this exciting collaboration Pepeta’s players will now have access to the full range of GoldenRace’s popular games, including their famous Virtual Football.

John Mutua, General Director at Pepeta, said: “Pepeta is fast establishing itself as a major player in the Kenyan betting industry, known for its commitment to providing an easy and outstanding user experience with quality game content being the bedrock of this. The introduction of GoldenRace and their impressive lineup of games is a perfect compliment to our brand and is a great step in further enhancing our games offering so as to attract a diverse range of players. We look forward to working together to deliver exceptional entertainment to all who play at Pepeta.”

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Pepeta users can now enjoy a wide range of GoldenRace’s Virtual Sports and Games, including Virtual Football, Basketball 3×3, Historical Horse Racing, Greyhound Racing, and more!

“We’re excited to partner with Pepeta, a brand that’s quickly growing in Kenya,” said Martin Wachter, CEO & Founder of GoldenRace. “Kenyan players will love our Virtual Football. Plus, with our In-shop Mobile solution, betting gets even easier. Players can bet right from their phones in the shop, with no lines. It’s a huge win for everyone.”

The post GoldenRace’s Virtual Sports now available on Pepeta appeared first on European Gaming Industry News.

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