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Australia

Live horse racing data giants agree landmark merger

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Total Performance Data and tripleSdata have come together to create the world’s largest automated distributor of live horse racing performance data to racecourses, stakeholders, bookmakers, media and racing fans.

Under the terms of the deal, TPD and tSd will become a merged entity. The merger will result in the combined company supplying live and post-race performance data from over 100 racetracks in 11 different countries, 365 days a year.  Amongst the 5000+ race days tracked will be many of racing’s most valuable and notable races including the $150 million of prize money at The Breeders’ Cup, The Saudi Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, The Pegasus, St Leger, The US Triple Crown and much more.

Racing fans will be able to access the live and post-race tracking data to contextualise the performances of the world’s leading thoroughbreds. Additionally, TPD’s unique automated in-play odds can be made available for all racecourses across the world providing fans the ability to bet on these prestigious events after the off.

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Crucial to TPD’s success has been the long-term vision to create new revenue streams for racecourses. With over £50 million now bet on their in-play odds, this is now a reality. Entain, Sky Bet, William Hill, Bet Victor and Boylesports all leverage the fully automated and neural network inspired live odds.

tSd’s founders Carlos Santo and Sebastian Scholz will join TPD’s Board and assist with day-to-day management of a team of over 40 people globally. With offices in London and Sydney, Brad Higgins will drive APAC sales, while John McBroom will lead the global sales effort. More talent is set to be added to existing teams of engineers, data scientists, machine learning and AI experts and a new sensor fusion division specialising in computer vision to further enhance the next generation of racing insights.

Will Duff Gordon, CEO of TPD, commented: “We are extremely pleased to welcome the passionate and determined tripleSdata team to create a global champion of racehorse tracking and revenue generation. We are aware that today’s consolidated bookmakers seek the maximum amount of product from each partner, and we’re pleased to add three more countries of top class racing to the existing eight.

“The scale of the combined company unlocks the level of investment and expertise that racing needs to tell its story through advanced data. The effort to bring live racing from 12 time zones across 11 countries on five continents for 24/7 live action is testament to the partnerships built by TPD and tSd with the likes of Arena Racing Company, Equibase, Sky Sports Racing, At The Races, Emirates Racing Authority, Ascot, Australian Turf Club, Racing New South Wales, Racing Queensland, Racing Victoria, Racing South Australia, Singapore and Auckland Thoroughbred Racing.

“As with all industries and sports, the sport of horse racing is having to compete hard for attention. TPD and its racecourse partners share a vision that the tracking content can make the sport more appealing, and in the process make betting more fun. With multiple updates per second on speed, position and stride the goal remains to lift the lid on how horses run in order to engage a new generation of data hungry sports fans. We are confident this deal goes a long way to achieving that goal.”

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Carlos Santo, CEO of tSd commented: “This merger brings together two visionary companies dedicated to pushing the boundaries of possibilities through technology and poised to unlock new opportunities and expand our product offerings.

“This marks the beginning of an exciting journey. Together, we will continue to innovate, adapt, and thrive in an ever-evolving landscape, delivering unmatched data solutions and experiences to our customers and stakeholders in the racing and wagering industries.”

Sebastian Scholz, CTO of tSd commented: “We are thrilled about this landmark merger and eagerly anticipate the incorporation of the two development teams from Total Performance Data and tripleSdata.

“This merger is not just a joining of forces; it’s a catalyst for ground-breaking product development.  We are poised for significant growth, aiming to expand our teams in the realms of artificial intelligence and machine learning, cloud-based applications, equine welfare, sensor fusion, computer vision, in-play betting, and graphics applications.”

TPD Chairman, Eamonn Wilmott, commented: “In over 40 years of doing M&A deals, I have to say this was one of the most obvious fits I’ve ever seen.

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“Carlos and Sebastian have built an amazing company, and we are delighted to join forces together. They care passionately about the future of racing, and we will all work together to help drive maximum revenues back into the sport. From the very first conversations through negotiations and due diligence they have been an absolute pleasure to work with and we are all extremely excited about the future we can now build together.”

Australia

BetMakers and SIS Sign Data and Content Agreement

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BetMakers Technology Group has announced that it has signed a new racing data and content distribution agreement with Sports Information Services Limited (SIS).

Under the agreement, BetMakers will deliver SIS race data and video content to approved SIS customers and affiliates in Australia and New Zealand via integration with BetMakers’ bookmaker technology platforms, including websites, mobile apps and pricing applications.

The agreement will give BetMakers’ bookmaker clients in the region who also use SIS data and audio-visual services access to video and data for horse racing from the UK and Europe, the Middle East and the Americas and to greyhound racing from the UK and Ireland.

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BetMakers CEO Jake Henson said: “We are pleased to extend our longstanding working relationship with SIS to deliver content and data services to BetMakers’ bookmaker solution clients in Australia and New Zealand. Close integration with partners like SIS allows BetMakers to offer our End-to-End Platform, Embedded Solution and API clients the racing and betting content they demand and to ensure that our solutions continue to deliver the broadest suite of global racing products to heighten player engagement.”

SIS MD, EMEA, Paul Witten, said: “Australia is one of the largest international racing wagering markets and our partnership with BetMakers enables SIS customers to receive a tailored product that suits their local market needs. We are pleased to assist our racetrack partners in ensuring broad distribution continues and look forward to working with BetMakers over the course of the agreement to deliver growth for those partners.”

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Dr Marla Royne Stafford Named First Conference Chair for 2025 Regulating the Game conference in Sydney

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Leading gambling law and regulation conference Regulating the Game, to be held from 10 to 13 March 2025 in Sydney, has announced Dr Marla Royne Stafford as its first Conference Chair for the event.

Chairing a day of the conference provides an opportunity for industry professionals and regulators to offer unique insights and perspectives, steward the conversation to highlight critical points and stimulate an exchange of ideas and discussions.

Dr Stafford is Professor of Marketing in the Lee Business School at University of Nevada-Las Vegas. She is also a Faculty Scholar with the UNLV International Gaming Institute, Director of Research for the Cannabis Policy Institute and past Executive Associate Dean of Academic Affairs at the Harrah College of Hospitality.

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She is a past William F. Harrah Distinguished Chair, a member of the Board of Advisors for the Nevada Council on Problem Gambling and is currently serving as a guest editor for an upcoming special issue of the UNLV Gaming Research and Review Journal. She is an expert in the responsible gambling arena and her work includes projects with the American Gaming Association and AMZC Limited.

“I am deeply honored and excited to serve in this leadership role at the 2025 Regulating the Game Conference. The Conference is one of the premier annual events in the gaming world, featuring thought leaders and stimulating important discussions in a fast-moving industry. It is truly a privilege to be part of the organizing committee and help advance the needed conversations in policy, regulation, leadership, ethics and the future of the industry,” Dr Stafford said.

Paul Newson, Principal at Vanguard Overwatch, said: “The fact that we are attracting such distinguished figures to Chair a day of Regulating the Game is a clear testament to the conference’s expanding influence and significance in the industry. It’s an exciting time as we continue to bring together the brightest minds to shape the future of gambling regulation.”

Regulating the Game is looking for more candidates to Chair in 2025, specifically seasoned professionals with experience in the gambling sector and regulation, compliance, policy or related fields. The event provides regulators, industry executive or thought leaders this the chance to make a significant impact at one of the industry’s most influential events.

The post Dr Marla Royne Stafford Named First Conference Chair for 2025 Regulating the Game conference in Sydney appeared first on European Gaming Industry News.

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Regulating the Game Confirms First Two Speakers of Masterclass Series

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The organisers of the Regulating the Game conference that will be held in Sydney, Australia, from March 10 to 13 have announced the first two confirmed speakers for its 2025 Masterclass Series in Sydney.

Jay Robinson, chief stakeholder relations officer at Focal Research Consultants, will present a masterclass on “Beyond Compliance – Safer Gambling Training and Building a Culture of Customer Care.”

The organisers said: “Jay brings deep global experience in developing and implementing safer gambling strategies that go beyond mere compliance and underpin cogent industry voice and leadership.

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“Jay’s session will focus on creating a culture of customer care, equipping participants with practical tools and insights to enhance player protection and responsible gambling practices. Flying in from Canada, Jay’s expertise is highly regarded globally, making this a must-attend session for anyone committed to advancing safer gambling initiatives.”

Jay Robinson said: “Great training is more than a compliance tick box: it sustains an arc of culture building housed in customer care. Effective gambling staff training transcends mere compliance and meets the real needs of both staff and customers.

“This masterclass delves into how industry leaders, regulators, and frontline staff across various jurisdictions can successfully build a culture of safer gambling. It emphasises the critical role of leadership in supporting and sustaining training initiatives.”

Ian Hughes, chief commercial officer at Gaming Laboratories International (GLI) and chief executive officer of GLI Australia, will lead a masterclass on “Technology Disruptors in the Gambling Sector.” This session will dive into emerging technologies within the gaming industry, exploring their potential benefits and risks.

Ian will cover critical innovations such as cashless systems, microservices, AI, and cloud-based solutions, and discuss their impact on responsible gaming, privacy, security, and AML/CTF compliance.

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Both Jay Robinson and Ian Hughes are recognised experts in their fields, and their masterclasses will offer attendees unparalleled insights into the latest trends and best practices. These sessions are designed to deep dive into the topics, promote interaction and provide actionable insights to help participants navigate the rapidly evolving gambling regulatory landscape.

Paul Newson, principal at Vanguard Overwatch, said: “We’re thrilled to continue the Masterclass Series at Regulating the Game 2025, featuring world-class experts like Jay Robinson and Ian Hughes.

“These sessions will provide hands-on learning and deep insights into key areas like safer gambling, customer care, and disruptive technologies. It’s an unparalleled opportunity for participants to engage with the latest trends and walk away with actionable strategies for uplifting capability and navigating the evolving regulatory landscape.”

The post Regulating the Game Confirms First Two Speakers of Masterclass Series appeared first on European Gaming Industry News.

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