

Australia
Live horse racing data giants agree landmark merger
Total Performance Data and tripleSdata have come together to create the world’s largest automated distributor of live horse racing performance data to racecourses, stakeholders, bookmakers, media and racing fans.
Under the terms of the deal, TPD and tSd will become a merged entity. The merger will result in the combined company supplying live and post-race performance data from over 100 racetracks in 11 different countries, 365 days a year. Amongst the 5000+ race days tracked will be many of racing’s most valuable and notable races including the $150 million of prize money at The Breeders’ Cup, The Saudi Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, The Pegasus, St Leger, The US Triple Crown and much more.
Racing fans will be able to access the live and post-race tracking data to contextualise the performances of the world’s leading thoroughbreds. Additionally, TPD’s unique automated in-play odds can be made available for all racecourses across the world providing fans the ability to bet on these prestigious events after the off.
Crucial to TPD’s success has been the long-term vision to create new revenue streams for racecourses. With over £50 million now bet on their in-play odds, this is now a reality. Entain, Sky Bet, William Hill, Bet Victor and Boylesports all leverage the fully automated and neural network inspired live odds.
tSd’s founders Carlos Santo and Sebastian Scholz will join TPD’s Board and assist with day-to-day management of a team of over 40 people globally. With offices in London and Sydney, Brad Higgins will drive APAC sales, while John McBroom will lead the global sales effort. More talent is set to be added to existing teams of engineers, data scientists, machine learning and AI experts and a new sensor fusion division specialising in computer vision to further enhance the next generation of racing insights.
Will Duff Gordon, CEO of TPD, commented: “We are extremely pleased to welcome the passionate and determined tripleSdata team to create a global champion of racehorse tracking and revenue generation. We are aware that today’s consolidated bookmakers seek the maximum amount of product from each partner, and we’re pleased to add three more countries of top class racing to the existing eight.
“The scale of the combined company unlocks the level of investment and expertise that racing needs to tell its story through advanced data. The effort to bring live racing from 12 time zones across 11 countries on five continents for 24/7 live action is testament to the partnerships built by TPD and tSd with the likes of Arena Racing Company, Equibase, Sky Sports Racing, At The Races, Emirates Racing Authority, Ascot, Australian Turf Club, Racing New South Wales, Racing Queensland, Racing Victoria, Racing South Australia, Singapore and Auckland Thoroughbred Racing.
“As with all industries and sports, the sport of horse racing is having to compete hard for attention. TPD and its racecourse partners share a vision that the tracking content can make the sport more appealing, and in the process make betting more fun. With multiple updates per second on speed, position and stride the goal remains to lift the lid on how horses run in order to engage a new generation of data hungry sports fans. We are confident this deal goes a long way to achieving that goal.”
Carlos Santo, CEO of tSd commented: “This merger brings together two visionary companies dedicated to pushing the boundaries of possibilities through technology and poised to unlock new opportunities and expand our product offerings.
“This marks the beginning of an exciting journey. Together, we will continue to innovate, adapt, and thrive in an ever-evolving landscape, delivering unmatched data solutions and experiences to our customers and stakeholders in the racing and wagering industries.”
Sebastian Scholz, CTO of tSd commented: “We are thrilled about this landmark merger and eagerly anticipate the incorporation of the two development teams from Total Performance Data and tripleSdata.
“This merger is not just a joining of forces; it’s a catalyst for ground-breaking product development. We are poised for significant growth, aiming to expand our teams in the realms of artificial intelligence and machine learning, cloud-based applications, equine welfare, sensor fusion, computer vision, in-play betting, and graphics applications.”
TPD Chairman, Eamonn Wilmott, commented: “In over 40 years of doing M&A deals, I have to say this was one of the most obvious fits I’ve ever seen.
“Carlos and Sebastian have built an amazing company, and we are delighted to join forces together. They care passionately about the future of racing, and we will all work together to help drive maximum revenues back into the sport. From the very first conversations through negotiations and due diligence they have been an absolute pleasure to work with and we are all extremely excited about the future we can now build together.”
Australia
VGCCC Fines Werribee RSL for Self-exclusion Failures

The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
Australia
ACMA: ReadyBet Breaches Gambling Self-exclusion Rules

The Australian Communications and Media Authority (ACMA) has issued ReadyBet with a remedial direction after the company marketed to customers who had registered with BetStop – the National Self-Exclusion Register (NSER).
An ACMA investigation found ReadyBet sent 273 texts and push notifications from its mobile app to self-excluded individuals.
Separately, the company also failed to promote the NSER in 2342 push notifications despite it being mandatory to promote BetStop in any marketing electronic messages.
The ACMA issued the remedial direction so that ReadyBet takes action to prevent it breaching the rules in the future.
Under the remedial direction, ReadyBet must commission an independent review of its marketing systems, including its use of third-party suppliers.
ReadyBet must also engage a provider to deliver training to its staff to avoid messages being sent to self-excluded individuals.
The ACMA may seek civil penalties if ReadyBet does not comply with the remedial direction.
The post ACMA: ReadyBet Breaches Gambling Self-exclusion Rules appeared first on European Gaming Industry News.
Australia
Unibet Expands Partnership with Sydney Roosters to Support NRLW Team

Unibet Australia has expanded its partnership with the Sydney Roosters, now including sponsorship of the club’s NRLW team.
This milestone marks a significant step in Unibet’s commitment to gender parity in sport and the continued evolution of rugby league.
Building on a successful and long-standing relationship with the Roosters’ men’s team, this new chapter reflects Unibet’s dedication to supporting the growth of women’s sport and aligning with the values of equality, opportunity and community.
“We’re thrilled to extend our partnership with the Sydney Roosters to include the NRLW side. This isn’t just about sponsorship—it’s about recognising the incredible talent, passion, and professionalism of the women’s game and ensuring it receives the same backing and visibility as the men’s,” said General Manager Nathan Reeves
The NRLW has seen exponential growth in recent years, with increasing fan engagement, media coverage and grassroots participation. Unibet’s expanded support aims to help accelerate this momentum and provide the Roosters’ female athletes with the same elite-level resources and recognition.
Chief Operating Officer of the Sydney Roosters, Jarrod Johnstone, said: “Unibet has been a valued partner of our club for years, and their decision to support our NRLW team speaks volumes about their belief in the future of women’s rugby league. This partnership is a powerful statement about parity and progress.”
The Partnership was celebrated at the first game of the season where the Roosters defeated the Warriors 30-6. Unibet staff, friends and family attended the match welcoming the team on the field with a guard of honour.
Nicholas Porta, Unibet’s Head of Marketing, said: “Our staff work so hard in delivering our products it was a great way to give back and introduce new fans to the elite women’s game.”
Marketing Manager Belinda McNulty and the Roosters team have worked in the off season to ensure the partnership extends beyond the logo on playing kit with a launch race day, custom products for the players lounge and bespoke assets across LED and digital to engage fans and celebrate the achievements of the defending premiers.
The post Unibet Expands Partnership with Sydney Roosters to Support NRLW Team appeared first on European Gaming Industry News.
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