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Betty

Betty, the female-focused online casino, raises $5M to fuel growth

Published

11 months ago

on

Betty, the female-focused online casino, announced today that it has raised $5 million in pre-Series A funding led by CEAS Investments as the company approaches its upcoming Series A round.

Also participating in the round are Powerhouse Capital, HappyHour, and Courtside Ventures. Betty has previously raised $7M.

Betty has harnessed the power of the female gaming audience to create a unique online casino experience. Betty’s offering focuses on transparency, community-based play, and gamification of the traditional slot experience, all catered to female players. This focus has allowed Betty to stand out from other services, resulting in phenomenal growth and the ability to retain female players at a rate three times higher than their male counterparts.

“Betty has successfully implemented best practices from the most successful mobile gaming franchises into the real money iCasino market. We have seen firsthand how these strategies can supercharge user growth and revenues,” said Salim Mitha, Managing Partner at Powerhouse Capital and former EVP at Playtika.

Licensed by the Alcohol and Gaming Commission of Ontario (AGCO), Betty has gained significant traction in Ontario, the largest Canadian province, since launching in February 2023. Betty boasts an eight-figure net revenue run rate that has grown 30% MoM since launch.

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The latest infusion of capital will be deployed to further expand user acquisition, improve live operations capabilities, and upgrade Betty’s exclusive proprietary platform from Midnight 1 to Midnight 2.

Robin Reed, Managing Partner at HappyHour stated, “Betty has a clear vision and plan to differentiate themselves in the market by prioritizing female online slot players and by building an in-house platform. It’s a privilege to support their growth, both in terms of capital and product expertise, and we look forward to continuing on this exciting path together.

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Betty

Stakelogic Joins Forces With Betty in Ontario

Published

10 months ago

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February 26, 2024

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Innovative slots and live casino content provider announces new deal with leading Ontario casino operator.

Leading casino content provider Stakelogic continues its rapid expansion into the Ontario market thanks to a new partnership with Betty.

Ontarians will now be able to play Stakelogic’s full suite of online slots and live casino content when they play at Betty. The deal is the latest in a string of partnerships as Stakelogic looks to cement its position as a must-have developer in the region.

Betty is a hugely popular operator in Ontario, with the casino operating exclusively in the province. Its mission statement is clear: to provide the players of Ontario with the best of the best when it comes to an online casino experience.

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It can now do this thanks to its new deal with Stakelogic. Players can enjoy a diverse portfolio of games that includes exciting new titles like Wild Wild Bass 3, Wild Hogs, and Pigeon Hut, as well as classic Stakelogic games that draw inspiration from the fruit machines and slots of the past.

The casino can also offer its players access to one of the industry’s leading live casino suites. Stakelogic’s immersive brand of live casino content transports players to a state-of-the-art studio where they can enjoy classic casino games like blackjack and roulette, all manned by professional dealers and streamed using the latest in audio and video technology.

Betty players will also have the opportunity to enjoy Stakelogic’s cutting-edge features, including the Super Wheel, which blurs the lines between slots and live casino, transporting players from one to the other for the chance to win big prizes and triggers even more bonus action.

Neil Tanti, Senior Sales Manager at Stakelogic said: “Betty is an operator that really understands what Ontarians want from their online casino experience. By focusing its operations on Ontario, it is in a unique position to fully grasp the market’s demands, making it a fantastic partner to work with as we continue to grow in the region.

We are absolutely thrilled to add another top-tier operator to our list of partners in Ontario, and we are excited to see where this partnership takes us. “

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Paraskeva Smirnova, Casino Operations Manager at Betty said: “At Betty, our singular vision is to provide the players of Ontario with the most daring and exciting gaming content on the market. Adding Stakelogic to our slots and live casino lobbies is a move that further highlights our commitment to this goal.”

“Stakelogic is an internationally recognised developer that brings a wealth of quality and experience to the table. Entering into this partnership and allowing our players to access their portfolio will only strengthen our position as one of Ontario’s top online casinos.”

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