The ICE Esports Arena at ICE Barcelona 2025 plays a key role in educating people about esports and how to access, integrate and regulate this growing vertical, says Clarion Gaming’s leader in Emerging Technology and Esports.

“Part of the role of the Esports Arena and The Esports and Games Conference is explaining exactly what esports is,” said Will Harding. “There is still work to be done in helping regulators to better understand esports. That’s why showcasing esports here at ICE is so important – we’re empowering people who are at the forefront of shaping regulatory policy.”

The ICE Esports Arena continues to grow year-on-year, with four world-ranked professional Counter-Strike 2 teams competing live at ICE 2025 for a US$25,000 prize pool. This year’s winners were 500 (Bulgaria: World ranking: 47).

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“In terms of attendees, we have a whole spectrum of people here, from those that are still shocked that computer games have anything to do with sports betting to those that have built incredible businesses around esports,” Harding continued.

“There are also a number of visitors who realise that esports is significant for their business in terms of revenue but don’t necessarily know how to access this vertical, and we’re here to guide them toward unlocking its full potential.

“But the one thing which is absolutely certain is that esports betting is here to stay and it’s going to continue to grow”

He also praised headline partners, esports betting experts Oddin.gg, for their contribution in helping explain why esports is such a commercially important vertical for operators.

“Oddin.gg has been an excellent partner in realising the Esports Arena. Holding a professional esports tournament is a big endeavour. As our headline sponsor, Oddin.gg has played a key role in showcasing how the data and the odds work. They have helped complete the education journey,” he affirmed.

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Commenting on ICE’s move to Barcelona, Harding highlighted that both the city and the show’s new venue Fira Barcelona Gran Via have extensive experience with esports, providing a perfect location for the ICE Esports Arena’s continuing expansion.

“It’s very established here. You can walk around Barcelona and see large-scale internet cafes catering for esports fans,” he added. “This represents an ideal foundation for the continued growth of the Esports Arena and The Esports and Games Conference in the years ahead.”

The Prague Gaming & TECH Summit 2025, happening on 25–26 March, is shaping up to be one of the most anticipated events in the gaming and tech calendar. Set in the heart of Europe, this boutique-style conference is renowned for delivering cutting-edge insights, fostering meaningful networking, and tackling the industry’s most pressing challenges.

Key Highlights of the 2025 Agenda

This year, the summit promises a robust agenda that combines the latest in innovation with actionable strategies for growth. Attendees can look forward to:

• AI and Blockchain Innovations: Explore how artificial intelligence and blockchain are transforming operations, enhancing security, and redefining user experiences.
• Regulatory Challenges and Compliance: Stay ahead of the curve with expert insights into navigating Europe’s evolving regulatory landscape.
• Fintech Advancements: Learn about the latest payment solutions and technologies driving seamless transactions and user satisfaction.
• Sustainability & ESG Initiatives: Discover how the gaming and tech industries are embracing sustainability and responsible business practices.

Global Reach Without Leaving Europe

One of the standout features of this year’s summit is the dedicated panels on Latin America and North America. These sessions bring insights from two of the most dynamic gaming markets directly to European attendees. No need for long-haul flights—gain valuable knowledge from industry leaders as they discuss trends, opportunities, and challenges in these regions.

Networking in the Golden City

Prague’s status as a vibrant business hub and cultural gem makes it the perfect backdrop for this gathering. The event offers ample networking opportunities, from structured meetups to informal conversations, ensuring every attendee can connect with peers, industry leaders, and potential partners.

Why Attend the Prague Gaming & TECH Summit?

• Exclusive Access to Thought Leaders: Hear from speakers shaping the future of gaming and tech.
• Tailored Content: Topics designed to address regional and global industry needs.
• Hands-On Workshops: Gain practical insights to tackle real-world challenges.
• Boutique Atmosphere: A focus on quality over quantity ensures meaningful engagement.

The Prague Gaming & TECH Summit is more than just a conference—it’s an opportunity to be part of the conversations that will shape the future of gaming and technology.

👉 Register now and join us in the Golden City this March to be part of the innovation.

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