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SOFTSWISS Game Aggregator Partners with Ready Play
The SOFTSWISS Game Aggregator, renowned for its industry-leading aggregation platform, continues its expansion by joining forces with the game provider Ready Play. This direct integration aims to diversify the content portfolio with a diverse range of immersive and engaging slot games, further solidifying its position in the global iGaming market.
Ready Play’s 20-year legacy and certification with the Alderney Gaming Control Commission (Channel Islands) introduce exciting possibilities for existing SOFTSWISS Game Aggregator client brands. Together, these two experienced market giants are dedicated to delivering comprehensive service to clients and curating an unparalleled gaming adventure for players.
Ready Play stands out through its internally crafted innovative features like the gamified slots ‘Reel Bingo‘ and ‘Snakes & Ladders‘, which inject an additional level of entertainment into the player experience. What makes these features particularly noteworthy is their foundation in thorough statistical data and analysis. The mutual dedication to leveraging research and analysis to enrich user experiences is a solid cornerstone of both the provider and the Game Aggregator, fortifying their collaborative partnership.
During the content production stage, Ready Play involves real players in game testing. This method enables the provider to craft a genuinely distinct gaming experience, gather crucial feedback, and refine its products accordingly. This approach harmonises with the ethos of the SOFTSWISS Game Aggregator, which diligently conducts research among its client base to sculpt the most exceptional offerings in the market.
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, remarks: “The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings. Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”
Grant Benson, Commercial Officer of Ready Play, expresses: “We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations. Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”
The SOFTSWISS Game Aggregator recently announced a cross-product integration with the SOFTSWISS Jackpot Aggregator. This addition complements the existing capability of launching projects with sports betting – a functionality that has seen active utilisation by clients of the aggregation platform.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, Belarus and Bulgaria. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Brazil
EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform

Customers of leading Brazilian gaming tech company, EstrelaBet, are set to enjoy more innovative and entertaining betting experiences for the world’s top football competitions after the operator today announced an extensive partnership with sports data and AI leader Stats Perform.
The multi-year agreement for Stats Perform’s ‘Bet LiveStreams’ content and technology provide EstrelaBet customers the ability to watch and bet on nearly 20,000+ premium men’s and women’s professional football matches a year, across 80 global competitions, providing round-the-clock, year-round exciting betting action.
It includes some the most popular football competitions played globally, featuring some of Brazilian football’s top talent, including Spain’s LaLiga, the English Football League (EFL) and Carabao Cup, multiple Concacaf competitions and internationals, and wide coverage of South American competitions in Argentina, Colombia, Chile, Peru, Ecuador, Bolivia, Mexico, as well as prominent leagues played in Asia.
EstrelaBet will also offer innovative player and team stats betting markets powered by detailed live Opta data, thrilling bettors with every shot, foul, and tackle. Altenar, an accredited Opta for Betting partner, will create and settle unique markets for more than 90 global competitions and 11,000+ games a year – a growing number, due to huge demand from operators and bettors globally. These significant product upgrades solidify EstrelaBet’s leading position within the regulated Brazilian betting market and prime it to achieve its ambitious growth targets.
Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet, said, “These are two major upgrades for EstrelaBet. Firstly, it’s vital for customer trust for us to build stats betting experiences with the same consistently-collected football data used globally by the biggest professional teams, broadcasters and media, and that is Opta. Secondly, the quality and scale of Stats Perform’s premium live streaming package means our customers can quickly watch lots of the games they’re betting on, which further increases their entertainment and enjoyment from our sportsbook.”
Steve Xeller, Chief Revenue Officer at Stats Perform, added, “Live streaming creates the ultimate trusted and entertaining in-play betting experience, and we’ve built a popular official rights portfolio, especially in football, delivered through award-winning technology. We’ve also invested heavily in expanding the range of competitions covered by our specialist Opta API for sportsbooks. These investments ensure that operators like EstrelaBet, and partners like Altenar, can create personalised, innovative, and engaging sports betting experiences. We look forward to seeing the results they achieve”.
Earlier in 2025, Bet LiveStreams was named Industry Innovation of the Year – South America at SBC Americas, and Live Streaming Supplier of the Year at the EGR Awards – an acknowledgement of the impact Stats Perform’s Bet LiveStreams service has on elevating in-play betting experiences in regulated betting markets.
Stats Perform’s multi-award-winning, trusted Opta data API has also established itself as the gold standard in football statistics for teams, leagues, broadcasters, live scores apps and sportsbooks, providing the critical data for products like same-game multis and player props that have become hugely popular with bettors.
The post EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Conferences in Europe
Endorphina Goes Viral With Baywatch-inspired SBC Lisbon Posters

The leading slot game provider, Endorphina, continues to make waves in the iGaming industry, announcing its presence at the highly anticipated SBC Lisbon with a big splash. From September 16-18, Endorphina’s stand, number B590, will bring the ultimate beach escape at the Feira Internacional de Lisboa & Meo Arena.
To further tease its presence at the upcoming beach-themed booth at SBC Summit Lisbon, Endorphina created a campaign inspired by the popular TV show Baywatch. The company organized a special photoshoot with its employees dressed as lifeguards patrolling the beaches of Lisbon. In addition, Endorphina designed special posters that play with the aesthetics of 80s and 90s posters and VHS tapes.
This announcement from Endorphina immediately captured the attention of the iGaming world, with the posts receiving 5x more engagement than usual on LinkedIn. The photoshoot featured employees from various departments, including Kirill Miroshnichenko, CCO; Irina Veselkova, Marketing Strategy Coordinator; Dejan Vranjanin, Head of Account Development; Mihail Cojocaru, Team Lead Client Success Management; Marie Eliseeva, Account Manager; and Svetlana MD Masud, Partnership Manager.
This campaign teases Endorphina’s booth at SBC Summit Lisbon, which will be themed to bring the ultimate beach paradise straight to Portugal. The company promises unique activities and a memorable experience for visitors, inviting them to visit booth B590, meet the Endorphina team, and immerse themselves in the beach-themed atmosphere.
The post Endorphina Goes Viral With Baywatch-inspired SBC Lisbon Posters appeared first on European Gaming Industry News.
Conferences in Europe
HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025

The wait is over: the Heavyweight Champ is Activated. On September 17, GR8 Tech brings Oleksandr Usyk, undisputed heavyweight champion and co-founder of Ready to Fight, to the stage at SBC Summit 2025 for a full day of heavyweight action.
From the Super Stage to the Stand
The day begins on the Super Stage at 11:45 with The Heavyweight Playbook: Building Businesses That Perform When It Matters Most. Usyk joins forces with Yevhen Krazhan, CSO at GR8 Tech, and Kyrylo Korobka, Executive Director at Ready to Fight, to explore how discipline, resilience, and execution power success in the ring and the boardroom.
But the action doesn’t end there. A striking walk show with Usyk at the center takes the spotlight across the exhibition floor—to GR8 Tech’s booth C350.
Heavyweight Activation at Booth C350
At the stand, the Heavyweight Champ. Activated. program unfolds:
- Live challenge with iGaming’s top executives: industry heavyweights stepping into the spotlight alongside Usyk to test their strength and mindset in front of the crowd. (Names to be revealed live, so don’t miss the surprise.)
- Exclusive opportunity to win signed gloves from Oleksandr Usyk—a collector’s prize for those who show up when it matters.
Back to the Core: Heavyweight Solutions That Deliver
While the champ brings the spotlight, GR8 Tech delivers the results. Live demos across our high-performance stack showcase what it means to operate at the heavyweight standard:
- Hyper Turnkey: end-to-end iGaming precision, no-code frontend, AI CRM, and geo-specific presets for instant market entry.
- ULTIM8 Sportsbook iFrame: customizable, fast-to-market, and margin-tight with AI features.
- Infinite Providers Aggregation: single-API access, advanced promo tools, and deep analytics for smarter monetization.
Book a meeting with GR8 Tech at Booth C350 during SBC Summit 2025, September 16–18, join the Heavyweight Club and be a part of the exclusive community that sets the bar for all the industry to match.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Providers Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.
The post HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025 appeared first on European Gaming Industry News.
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