Latest News
SOFTSWISS Game Aggregator Partners with Ready Play
The SOFTSWISS Game Aggregator, renowned for its industry-leading aggregation platform, continues its expansion by joining forces with the game provider Ready Play. This direct integration aims to diversify the content portfolio with a diverse range of immersive and engaging slot games, further solidifying its position in the global iGaming market.
Ready Play’s 20-year legacy and certification with the Alderney Gaming Control Commission (Channel Islands) introduce exciting possibilities for existing SOFTSWISS Game Aggregator client brands. Together, these two experienced market giants are dedicated to delivering comprehensive service to clients and curating an unparalleled gaming adventure for players.
Ready Play stands out through its internally crafted innovative features like the gamified slots ‘Reel Bingo‘ and ‘Snakes & Ladders‘, which inject an additional level of entertainment into the player experience. What makes these features particularly noteworthy is their foundation in thorough statistical data and analysis. The mutual dedication to leveraging research and analysis to enrich user experiences is a solid cornerstone of both the provider and the Game Aggregator, fortifying their collaborative partnership.
During the content production stage, Ready Play involves real players in game testing. This method enables the provider to craft a genuinely distinct gaming experience, gather crucial feedback, and refine its products accordingly. This approach harmonises with the ethos of the SOFTSWISS Game Aggregator, which diligently conducts research among its client base to sculpt the most exceptional offerings in the market.
Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, remarks: “The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings. Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”
Grant Benson, Commercial Officer of Ready Play, expresses: “We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations. Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”
The SOFTSWISS Game Aggregator recently announced a cross-product integration with the SOFTSWISS Jackpot Aggregator. This addition complements the existing capability of launching projects with sports betting – a functionality that has seen active utilisation by clients of the aggregation platform.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, Belarus and Bulgaria. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Central Europe
IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.
An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.
“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”
“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”
The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.
bet365
INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL
Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.
This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.
Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.
John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!
The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.
This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.
Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.
In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.
The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.
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