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European Gaming Congress 2024
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Greece

Fresh Greek growth for Push Gaming with Betsson and Novibet

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B2B gaming supplier Push Gaming has taken a significant step forward in Greece, partnering with major operating brands Novibet and Betsson.

Push’s much-lauded content library is now available to both top-tier brands. The deal saw the delivery of the smash hit of 2023, Razor Returns, along with titles such as Jammin’ Jars, Wild Swarm and Retro Tapes. 

More Greek players than ever before can enjoy Push’s renowned content with a packed roadmap of new games lined up to swell the quality offered by both operators’ lobbies.

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The double move comes as Push Gaming’s initial successful exclusivity deal with Kaizen ends and opens up wider possibilities for the brand in the country.

Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “A pair of deals of this magnitude is huge news for us as we look to grow our profile in Greece. Novibet and Betsson are two of the biggest names in the business and offer unrivalled exposure in a vibrant market.

“We’ve got an incredibly exciting portfolio of games with so much more quality on the horizon and we’re thoroughly looking forward to providing both with more of the best games in the industry.”

Compliance Updates

LiveG24 receives license to provide Live Games in Greece

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LiveG24 Ltd., a leading provider of live casino gaming solutions, is thrilled to announce that it has been officially licensed to offer its live games to the Greek market. This license, issued by the Hellenic Gaming Commission, allows LiveG24 to provide its premium live gaming services to all concessionaires holding valid Greek gaming licenses.

The certification marks a significant milestone for LiveG24 as it continues to expand its footprint in regulated markets across Europe. With this approval, Greek operators can now integrate LiveG24’s state-of-the-art live gaming suite, which includes a wide range of live dealer games such as Roulette, Blackjack, Baccarat, and other popular casino titles.

“We are incredibly proud to have achieved this new license from the Hellenic Gaming Commission,” said Angelo De Gobbi, COO of LiveG24 Ltd. “This approval is a testament to the quality and integrity of our live gaming solutions. We are excited to bring our immersive live gaming experience to Greek players and look forward to establishing strong partnerships with local operators.”

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LiveG24 is renowned for its high-quality live streaming technology, professional dealers, and engaging user experience. The company’s live games are broadcasted in real-time from sophisticated studios in Malta, ensuring players enjoy a seamless and authentic casino atmosphere from the comfort of their own homes.

Greek operators can now leverage LiveG24’s innovative features and flexible integration options to enhance their gaming portfolios and provide their customers with a superior live gaming experience. The certification underscores LiveG24’s commitment to compliance and excellence in the regulated gaming industry.

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Compliance Updates

Hellenic Gaming Association Intensifies its Efforts to Combat Illegal Online Gambling

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The Hellenic Gaming Association (HGA) has intensified its efforts against the phenomenon of illegal online gambling, which has reached enormous proportions in recent years with incalculable economic and social impacts.

Following a lawsuit recently filed by the organisation under President Christos Panagopoulos against an internationally active company conducting illegal gambling in Greece without the necessary licensing from the Hellenic Gaming Commission (HGC), a new lawsuit targets two well-known Greek influencers. These influencers, through their social media content, promote unlicensed gambling websites.

These internet personalities have posted a series of videos encouraging their mostly young audience, including minors, to visit these sites by sharing how they “managed” to win tens of thousands of euros by betting and playing on these illegal platforms. However, they conceal the fact that these are illegal gambling companies while enticing viewers with the promise of easy money.

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It is important to highlight that their audience includes minors, who find an open door in the unlicensed environment where there are no controls or restrictions, unlike legal online companies where one must be at least 21 years old to open an account and play.

Besides the two Greek influencers, the association is planning to file reports to social media platforms and online services hosting ads and promoting unlicensed providers. Initially, they will approach the relevant departments of these organisations, and they may even take the matter to prosecutorial authorities. The initiatives undertaken by the HGA to combat illegal gambling often aim to fill the void left by the State, which is fundamentally responsible for addressing this open wound with appropriate actions, rather than a private entity.

The massive scale of illegal gambling in Greece was confirmed by a recent official survey conducted by the HGC in collaboration with KAPPA Research, shedding light on the hidden side of this illicit activity. According to the survey, 900,000 Greeks, or nearly 1 in 10, participated in illegal gambling at least once in the past 12 months, with an estimated astronomical expenditure of 1.7 billion euros in the unlicensed environment.

Of the total 1.7 billion euros, 1.1 billion was spent on illegal online games, and the remaining 600 million euros were associated with money spent in physical networks, such as unlicensed clubs and casinos. The average annual amount spent per player online reached approximately 1200 euros, while for land-based gambling, the corresponding amount was 738 euros.

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Compliance Updates

Altenar celebrates Greek licence in landmark moment for business

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Leading sportsbook goes live with full multi-product offering across key market

Altenar, a leading sportsbook and iGaming software provider, has obtained a B2B licence in Greece, expanding its outreach across another established European territory.

The company, which already has an office in Athens, has secured a licence from the Hellenic Gaming Commission, boosting Altenar’s presence in the country and adding a Greek licence to its already comprehensive portfolio.

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Altenar’s expertise reaches more than 50 countries where gambling is legalised and the Greek licence, which is valid for seven years, paves the way for the company to offer its services in a new jurisdiction.

Since the introduction of the new regulatory framework, online betting in Greece has emerged as a success story, with the country undergoing robust growth, as market data shows tax revenues expected to reach €540,000,000 this year and the creation of numerous job opportunities.

Marina Zacharopoulou, Compliance Manager at Altenar, said: “The process of obtaining a licence for Altenar was rigorous, albeit familiar due to our experience with similar procedures in other jurisdictions. While we encountered typical challenges along the way, we navigated them smoothly.

“Achieving a Greek licence holds special significance for Altenar, as a considerable portion of our team is Greek, making it feel like a homecoming. Personally, I believe that Greece’s historical connection to games of chance, evident in the popularity of gambling in ancient times and the presence of deities like Tyche, adds cultural resonance to our licensure.

“Securing our presence in Greece through licensure not only demonstrates our commitment to regulatory compliance but also positions us to capitalise on the country’s expanding market.”

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