Today, Jackpot .com, the website and app that allows lottery players to safely and securely order official state lottery tickets and scratchers from their mobile phones, desktops and tablets, announced the launch of its services in Arizona. With this latest offering, Arizonians can now purchase and play their favorite lottery games from anywhere.

Lottery players in Arizona can now instantly buy tickets for their favorite nationwide games such as Mega Millions and Powerball, as well as the popular local game, The Pick draw.   The innovative platform purchases tickets on behalf of its customers from an official state lottery retailer, displaying a scan of their ticket and transferring winnings under $600 in real-time to their account. For prizes greater than $600, Jackpot.com securely delivers the ticket to the winning player to collect their winnings from the Arizona Lottery.

Arizona residents will also have access to Scratchers – the digital scratch ticket offering focused on expediting the convenience and the processing times of scratcher games. Jackpot.com has launched with four of the most popular scratchers in Arizona, including Lady Luck, $230 Million Cash Explosion, Instant Millions, 500x Fortune and more. Customers simply have to “scratch” their device screen with their finger or mouse to reveal their scanned ticket and potential winnings. Jackpot.com delivers the industry’s fastest online lottery scratch card experience and has also completed a comprehensive business process review by Gaming Laboratories International (GLI), which ensures its method for ordering and processing lottery scratch tickets is accurate and functions as expected for both Jackpot.com and the player.

Every year, the Arizona Lottery gives back hundreds of millions of dollars from ticket sales to a variety of programs and organizations striving to make an impact in higher education, health and human services, environmental conservation, and economic and business development. This fiscal year, the Arizona Lottery achieved $1.52 billion in sales, a historic milestone since the state lottery’s inception in 1981, and contributed $314.89 million to its primary beneficiaries with approximately $217,000 also going to the State of Arizona’s General Fund.

“We could not be more excited to launch in Arizona and offer the people of The Grand Canyon State a more convenient way to play the lottery,” said CEO and co-founder, Akshay Khanna. “With Jackpot, Arizonians will be able to purchase lottery tickets and scratchers from wherever they want on their mobile devices. By improving access, we’re happy to help Arizonians contribute to the great causes that are supported by the Arizona Lottery.” 

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Arizona represents Jackpot.com’s eighth active market. The platform is also live in Colorado, Massachusetts, Arkansas, New Jersey, New York, Ohio, and Texas. Additionally, the company is the official lottery courier service for 7-Eleven, Inc. in Massachusetts and Ohio, with more states being added soon.

Jackpot.com remains committed to upholding responsible gaming protocols through the integration of modern conveniences and safety guardrails, one of the standout features of digital lottery platforms. The company has significantly invested in responsible gaming protections by allowing customers to set spend limits, default limits on daily deposits, providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior arise. Furthermore, Jackpot.com is the only lottery courier service to launch with iCap certification from the National Council on Problem Gambling.

The project, built on the fast and transparent Elysium blockchain, merges gamified elements with NFT-based enhancements. It brings live lottery draws to life, giving players more control over both chances and rewards.

A New Era of Gamified Online Lotteries

With the $BOOST token as its native currency, the platform enables users to supercharge their lottery ticket with unique BOOSTERS. Supercharging improves users’ chances of winning, as well as the prize money they receive. Users can compete in the new event called BOOSTER Frenzy, collect, trade and upgrade BOOSTERS in the projects marketplace.

BOOST Lottery is the new definition of lottery gaming, with features such as catering to the modern player:

• Global Accessibility: Open to participants of all geographical boundaries.
• Gamified Engagement: Players actively impact their odds and prize potential.
• Blockchain Fairness: It’s built on Elysium—the fastest blockchain—for fair play.
• Live Draw Shows: A show of giveaways and interactive entertainment.
• Charity Involvement: A share of the sales will go to benefit charitable causes through the “Play It Forward” program.

The core is the $BOOST token. It lays the foundation for seamless transactions and ensures that players’ activities are appropriately incentivized on the platform.

BOOSTERS and the BOOSTER Frenzy Event

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BOOSTERS are revolutionary NFTs that power up the lottery tickets with multipliers for LUCK and WEALTH:

• LUCK BOOSTERS improve the odds of winning.
• WEALTH BOOSTERS multiply prize amounts, up to 10,000x.

Every new BOOSTER features a hidden multiplier revealed through an exciting scratch interaction. This trait adds a layer of chance and fun to ticket customization. The BOOSTER Frenzy event runs from January 8th to February 10th, 2025, offering players a chance to earn:

• Weekly LUCK BOOSTERS by completing community tasks.
• A special WEALTH BOOSTER by completing all tasks, with the chance to win one of three ultra-rare WEALTH BOOSTERS.

The BOOSTER marketplace will enable players to buy, sell, and trade BOOSTERS with revealed multipliers. The marketplace feature will be live the week of February 10th, 2025. This strategic tool allows players to optimize their tickets and unlock exclusive bonuses.

As the sports betting industry continues to evolve, the year 2025 is poised to usher in a wave of innovation, technology and strategic growth. Advancements in technology and data analytics are reshaping the way bettors engage with their favourite sports.

ClickOut Media, the established multi-channel marketing company whose expertise cover multiple niches including the betting sphere, takes a closer look at what the new year holds for sports betting predictions and how players, operators and regulators can prepare for the upcoming changes.

Rise of AI-powered predictions

Artificial Intelligence (AI) has already made its mark on sports betting, and in 2025, its ever-present role is set to expand. At the heart of AI’s influence lies its predictive analytics. Machine learning algorithms are becoming more sophisticated, capable of analysing vast data sets to predict outcomes with greater accuracy. Considering variables such as player performance, team dynamics, historical data and even weather conditions, these systems are providing bettors with increased real-time, data-driven insights. For operators, integrating AI into their platforms will be a game-changer, ensuring that the personalised approach guarantees users recommendations that align with their preference and risk appetite, transforming every bet into a bespoke experience.

Expansion of micro-betting

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Micro-betting, the ability to place bets on specific moments within a game, will also see its presence within the landscape grow over the next 12 months. This will be particularly true in markets such as the US where sports betting is maturing as a product. With the proliferation of 5G and faster internet speeds, real-time micro-betting is becoming increasingly seamless which aligns directly with younger bettors who favour a dynamic and engaging betting experience. AI again makes its mark within this forecasted shift, with an ever-growing number of analytics platforms using the phenomenon to provide real-time data and predictions, allowing bettors to make informed decisions as games are unfolding.

Emergence of esports

When we think of sports betting, traditional sports like football, basketball and horse racing usually dominate the conversation. However, esports is no longer a niche market, rather a mainstream betting category with its influence set to experience a continued upward trajectory in 2025. Millennials and Gen Z, the digital natives, are leading the charge in esports betting with both groups not just watching esports, but actively participating, placing bets and engaging in fantasy leagues. According to a 2023 report by the Esports Integrity Commission, more than 70% of esports bettors are under 35. As more betting options emerge, driven by technological innovations like AI, mobile apps and cryptocurrency, sportsbooks are likely to expand their esports betting options to cater for a vast tech-savvy, youthful audience.

Blockchain’s growing influence

Originally created for the financial sector and trading of digital currencies, blockchain has been growing its reach in recent years with the sports betting sphere a market of particular interest that is set to make considerable strides in 2025. Sports betting has always been surrounded by a layer of controversy and risk of corruption. Blockchain technology has the potential to revolutionise the industry by offering greater transparency, security and fairness to players. Smart contracts, which automate payouts based on match results, are expected to gain steady adoption. A greater number of betting platforms will continue to also accept cryptocurrencies, putting more trust in the hands of bettors with no sharing of personal data required like bank account numbers or credit card details. User safety will also be strengthened through the reduction of data breaches and identity thefts that are linked to standard payment channels.

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Conclusion

The sports betting industry in 2025 is set to be more dynamic, data-driven and user-centric than ever before. With innovations like AI, blockchain and micro-betting leading the charge, both operators and bettors will benefit from a more engaging and transparent ecosystem. For operators looking to stay ahead, focusing on technology, user experience and responsible gambling will be key to success. ClickOut Media, in its role as a global marketing and content company, remains committed to providing invaluable insight and coverage on the evolving and exciting developments as 2025 unfolds.