Formula 1 have announced that ALT Sports Data has joined the sport as Official Betting Data Supplier to drive engagement and growth in the Formula 1 betting ecosystem.

The partnership will see the San Diego-based company – a leader in trading and consumer data for action and emerging sports – drive responsible and regulated sports betting on F1.

ALT Sports Data will develop betting-focused real-time predictive analytics for Formula 1, as well as proprietary data and priced odds solutions for the wagering industry, enabling fans to bet on new and exciting markets knowing that the data that sits behind the betting system is accurate, consistent and ratified.

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This marks a significant milestone in the evolution of Formula 1 betting, expanding market opportunities and offering fans new ways to interact with the sport’s high-speed action.

Emily Prazer, Chief Commercial Officer at Formula 1, said: “Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.

“We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”

Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, added: “Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide.

“It has an unmatched combination of speed, strategy, and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions. Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.”

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Birmingham City Football Club has announced leading British betting operator Coral as its Official UK Betting Partner.

Coral, owned by Entain, has signed a multi-year partnership with the club that will run through to the end of the 2027/28 football season. Coral will look to use the new partnership to reward and entertain Birmingham City supporters with a range of engaging content and activation activities. These will include acting as the official goal sponsor, collaborating on the Fan Park ahead of match days and providing fans with once in a lifetime experiences.

The deal will also see Coral branding pitch-side on the Club’s new digital screens and perimeter boards at St. Andrew’s @ Knighthead Park.

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Birmingham City Chief Executive Officer, Jeremy Dale, said: “We are thrilled to welcome Coral onboard as the latest partner to join us on our exciting journey. In Coral, we are entering a partnership with a brand which puts the customer at the heart of its operation, something we care deeply about here at Blues with our supporters.

“We are aligned on our values and share a burning ambition to deliver an excellent product which our supporters can be proud of. This isn’t a journey we will go on alone and we are delighted that Coral has chosen to embark on this adventure with us. We love the focus on fans from Coral so it was very simple to build a programme that we both embraced.”

Charlotte Emery, Chief Marketing Officer for Coral (Entain UK Brands), said: “Having made the decision to return the Coral brand to football, it was key we partnered with a club that not only has a similarly long history to our own, but is also looking firmly to the future, with a long-term plan for success.

“Most importantly, we wanted to work with a club that shares our passion to put the fans first. We know Birmingham City FC and its fans are on a great journey, and we are thrilled that Coral will be here for that journey every step of the way.”

Playzia, a fast-growing game provider to the iGaming industry, is thrilled to announce that it has signed a strategic partnership agreement with Greentube, a top-tier operator in the German regulated market and part of the NOVOMATIC Group.

This deal marks a significant milestone for Playzia as it brings its premium gaming content live on Greentube’s platform, at first on StarGames.de, expanding its reach to a broader audience in Germany. By partnering with one of the country’s most established operators, Playzia reinforces its commitment to delivering top-quality gaming experiences in regulated markets and marks a significant step in its global growth strategy, leveraging Greentube’s established presence and expertise in the region.

“We see great potential in working with Greentube as a key operator in Germany,” said Vlad Modorcea, CPO at Playzia. “Bringing our games live on StarGames.de will allow us to connect with more players and showcase our innovative gaming content to a highly engaged audience.”

Greentube also expressed enthusiasm for the partnership. “Playzia’s portfolio brings fresh and engaging content to our platform, and we are confident that our players will enjoy these new additions. This partnership aligns perfectly with our strategy to offer high-quality gaming experiences in Germany.” said Laszlo Pados, Brand Manager at StarGames.

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This partnership marks a major step forward for Playzia as it accelerates its footprint in regulated markets, expanding its game portfolio to bring players a wider selection of high-quality, innovative titles. Committed to pushing the boundaries of iGaming, Playzia continues to enhance its presence in key jurisdictions while delivering engaging and immersive gaming experiences.

In 2025, Playzia will introduce a dynamic lineup of new releases, with three fresh titles launching each month. Players can look forward to a diverse range of game formats, including crash, table, instant, and probability-based games, all featuring cutting-edge mechanics and exclusive trademarked innovations. With the addition of exciting jackpots and competitive tournaments, Playzia aims to elevate the player experience, while strengthening its position in regulated markets worldwide.

About Playzia
Playzia has been created by an industry veteran with 20+ years of successful track record in engaging players with games. Leveraging this experience, limitless energy, focus, ambition and passion resulted in Playzia being established in 2024. The company’s mission is to become one of the most entertaining, fun and player-driven innovative online casino games content developers and distributors, creating games players just Love to Play. Playzia looks to position itself as iGaming industry leader in the online gaming market in a short period time with the combination of games with established mechanics and features, but very importantly also games which are innovative, varied, localised and most of all fun! The new journey has just begun! 🚀

For more information, please visit playzia.com. Contact us at [email protected].

 About Greentube

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Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s Omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.

About StarGames

StarGames is a German online gambling brand with a long-standing tradition and a focus on responsible gaming. The iGaming website, which has been part of the Greentube Group since 2018, is the German premium provider of NOVOLINE™ games, with internationally successful titles such as Book of Ra™ deluxe and Lucky Lady’s Charm™ deluxe and cutting-edge gameplay innovations. StarGames also offers the hottest slot games from well-known German and international partner studios in an innovative and secure gaming environment. StarGames is licensed by the Joint Gaming Authority of the Federal States (GGL).