partnerships
BetMGM Stars As New Title Sponsor of Premier League Darts
Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.
The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.
Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.
The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.
BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.
“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”
BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.
The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.
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EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation
EGT’s “Bell Link 2” linked-progressive multigame made its German debut in all four sites of the Casino SH Group. The latest addition of the bestseller “Bell Link” series went live on October 1, 2024 as a very special wide-area linked-progressive edition, called the “Schleswig-Holstein Jackpot”.
A total of 16 premium G 50 J2 St cabinets located in Casino Schenefeld, Casino Kiel, Casino Lübeck and Casino Flensburg, are offering a first ever globally-linked GRAND level progressive jackpot with a guaranteed starting value of 100.000,00 EUR, which can be won in any casino, at any time and with any bet.
Additionally, the concept offers a locally-linked MAJOR level progressive jackpot and two bonus prizes in each individual casino, which also can be won at any time and any bet.
Emilia Tomachinska, Managing Director of the E-Systems GmbH, EGT’s distributor in the German speaking regions of Europe, commented: “I am very proud that Casino SH once again trusted us and we were able to launch this captivating product, which will hopefully be a great addition to their gaming floors. After 13 years, in which a number of EGT products have been constantly demonstrating a rock-solid performance, the time was finally right for a very special product like the “Schleswig-Holstein Jackpot”. I believe that this installation will further strengthen our fruitful partnership and I hope that it will open the door for even more interesting and high-potential collaborations like this in the future.”
Rainer Schepull, CEO of the Casino SH Group, shared: “We are very glad to have realized this idea together with our long-term partners E-Systems and EGT. Our cooperation with them has always been on the highest level, and with this project – from start to finish – they both proved their professionalism once again. The new ‘Schleswig-Holstein Jackpot’ immediately caught the attention of our visitors and now we can’t wait for our first 6-digits GRAND JACKPOT WINNER! We all here at the Casino SH Group are very excited to find out when, in which casino location and who will hit it!”
The post EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation appeared first on European Gaming Industry News.
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Playson doubles down on Spanish expansion with OlyBet partnership
Playson, the fast-growing digital entertainment supplier, has revealed its latest partnership with industry-renowned operator OlyBet to elevate the gaming experience of the operator’s Spanish players.
Forming part of the Olympic Entertainment Group, OlyBet is a leading online and land-based casino and sportsbook brand operating across Europe, with more than 150 casinos, 100 sports bars and a chain of five-star hotels.
The agreement sees Playson support OlyBet’s ongoing growth in Spain, with a host of the studio’s top performing titles including the in-demand Hold and Win portfolio, now available on its website. Titles such as Energy Coins: Hold and Win, Pink Joker: Hold and Win and Thunder Coins: Hold and Win will enable players to enjoy a fully immersive gaming experience and expand the operator’s premium slot offering.
The collaboration is testament to Playson’s ongoing commitment to expanding its global footprint and cementing its position as the go-to provider for operators in leading regulated markets.
Cristhian Zito, Sales Manager at Playson, said: “Our partnership with OlyBet represents a strategic alignment in our shared vision of delivering inspired gaming experiences for regulated markets worldwide.
“With OlyBet’s impressive foothold in Spain and Playson’s reputation for delivering creative and engaging games, we are set to offer even more value to players with an enriched gaming portfolio.”
Andrés Torresan, the Online Casino Manager at OlyBet said: “Through this collaboration with Playson, we have reinforced our commitment to innovation in gaming and the expansion of premium slot content to key markets.
“OlyBet customers will now be able to enjoy access to a diverse selection of captivating Playson slot experiences, elevating gameplay across OlyBet’s platforms.”
The post Playson doubles down on Spanish expansion with OlyBet partnership appeared first on European Gaming Industry News.
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SYNOT Games Boosts Global Content with ProgressPlay
SYNOT Games is proud to announce an exciting new content partnership with ProgressPlay, a leading provider of white-label gaming and sports-betting solutions. This collaboration will bring SYNOT Games‘ top-quality game portfolio to a broader audience, further enhancing player engagement and diversifying game offerings.
Through this partnership, ProgressPlay operators can now seamlessly integrate SYNOT’s extensive range of games, from immersive video slots to innovative table games, offering players an enriched gaming experience across all devices. As ProgressPlay continues to expand its reach, collaborations with leading game developers like SYNOT Games ensure that the platform remains at the forefront of the gaming industry, providing unparalleled entertainment for players and robust solutions for operators.
This new collaboration enables SYNOT Games to extend its high-quality, certified titles to operators through ProgressPlay’s platform. Known for their innovative gameplay and immersive designs, SYNOT’s games will further enhance player engagement on ProgressPlay’s platform, complementing its already dynamic portfolio of casino and sports-betting content.
Martina Krajčí, CCO at SYNOT Games, said: „We are thrilled to partner with ProgressPlay, a provider known for its dedication to delivering excellence in the online gaming space. This collaboration allows us to expand our footprint and bring our thrilling games to an even broader audience. We believe our portfolio will be a great addition to ProgressPlay’s robust gaming offering, driving mutual success in key markets.“
Itai Loewenstein, CEO of ProgressPlay, expressed his enthusiasm: „Partnering with SYNOT Games aligns perfectly with our commitment to continuously deliver premium, diverse content to our operator partners. With SYNOT’s expansive portfolio, our operators will gain access to exciting and trusted titles that resonate with players across multiple jurisdictions. We look forward to offering these new games to our operators and enhancing the player experience.“
The post SYNOT Games Boosts Global Content with ProgressPlay appeared first on European Gaming Industry News.
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