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Flutter’s UKI Division commits c.£8m to charitable causes in 2023

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Paddy Power, Sky Betting and Gaming, and Betfair have all announced new funding campaigns

Additional funds of £250,000 have been raised for charity at events hosted by Flutter UKI

Flutter is proud to announce that its UK and Ireland division has committed up to £8 million to charitable initiatives this year, with its three key brands – Paddy Power, Sky Betting & Gaming (SBG) and Betfair – announcing new partnerships in recent weeks. A further £250,000 has been raised through fundraising events for its two Charities of the Year.

This activity forms part of Flutter’s wider global pledge to Do More for the communities in which it operates as part of the Group’s sustainability strategy – the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, leveraging Flutter’s scale and the collective passion of its colleagues across three main areas of Sport & Play, Health and Wellbeing, and Tech4Good.

On Monday, in its own distinctive style, Paddy Power announced that it will be donating up to £1 million to Prostate Cancer UK as part of its lead sponsorship of the 2023 PDC World Darts Championship, which begins this month. The brand pledged to donate £1,000 for every 180 hit during the tournament and with 901 maximums scored during last year’s tournament, it is hoped that record will be smashed this year, meaning a possible £1 million donation to Prostate Cancer UK – a transformative sum for the charity that will ultimately save lives. In addition, the bookmaker and the PDC will join forces and use all their channels to encourage 180,000 fans, followers and customers in the UK to use Prostate Cancer UK’s online risk checker via prostatecanceruk.org/180-risk

This follows shortly after the launch of Betfair’s ‘Serial Winners Fund’ last month, in conjunction with Betfair ambassador and legendary jockey, Rachel Blackmore. The campaign will see Betfair support both the Injured Jockeys Fund and the Irish Injured Jockeys with an initial donation of £100,000, with a further £5,000 for every winner Blackmore rides between Betfair Chase Day and the Randox Grand National. This is likely to total a £250,000 donation, split equally between the two charities.

Earlier in November, Sky Bet launched its £6 million ‘Building Foundations Fund’ in partnership with the English Football League (EFL). This fund represents the largest multi-year, sponsor-backed fund that is dedicated solely to community activity and will give the 72 EFL clubs a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives. Sky Bet will invest £1 million per year into the Fund starting from the current 2023/2024 season.

Ian Brown, CEO of Flutter UKI, said: “I am really proud of the progress the UKI division has made this year to Do More for our communities as part of Flutter Group’s Positive Impact Plan. Our market-leading brands have each launched creative and impactful campaigns that directly support the causes that are close to our customers and our colleagues. Across Flutter, we hold ourselves to the highest standards in the industry, and we are passionate about making a lasting positive impact.”

Flutter also held its inaugural Charity Ball in Dublin in September in support of BUMBLEance, the Children’s Ambulance Service of Ireland, and its Annual Charity Gala in Leeds in November in support of the Children’s Heart Surgery Fund in Yorkshire. Flutter UKI donated £240,000 between the two charities and raised a further £250,000 across both events. Meanwhile, other donations across the year totalled £330,000, which included the re-launch of Cash4Clubs which provides small grants to local community sports clubs across the UK and Ireland.

 

Positive Impact Plan:

As part of Flutter’s Positive Impact Plan, we have set an ambitious goal to positively impact the lives of 10 million people by 2030. This initiative is aligned with our focus on sports, technology, health, and well-being and our aim is to create long-lasting, positive change in the communities we support.

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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

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SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.  

Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.

The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.

Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.

This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.

EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”  

The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.

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Latest News

SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

Published

on

slotmatrix-ignites-the-reels-of-west-virginia-with-wild-extravaganza-launch

 

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.  

Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.

The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.

Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.

This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.

EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”  

The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

Bacta commissioned research shows huge support for seaside arcades led by Gen Z

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The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents. 

The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.

Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.

72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.

The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.

In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.

The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.

Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.

“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.

“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”

Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.

“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.

“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.

“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”

The post Bacta commissioned research shows huge support for seaside arcades led by Gen Z appeared first on European Gaming Industry News.

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