1/ST CONTENT – the pre-eminent provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive partnership with American Racing Channel, a leading LatAm distributor which holds the rights to the two foremost racetracks in Uruguay at Hipódromo Nacional de Maroñas and the Las Piedras Racetrack.

Grupo Codere, the powerhouse international operator for Hispanic markets, has already agreed to integrate exclusive fixed-odds content, data and signals (broadcast and video streaming) from both Las Piedras and Maroñas. The latter track’s national flagship, the Group 1 Gran Premio José Pedro Ramírez, takes place on 6 January 2025, and also boasts a stellar racecard which features a host of other top-class action, like the Group 1 Ciudad de Montevideo, the Maroñas and the Piñeyrua (both Group 3s).

By leveraging 1/ST CONTENT’s unparalleled expertise in capturing and broadcasting live racing events, coupled to a truly international distribution network and worldwide reach, global fans can now enjoy a best-in-breed racing experience from the comfort of their homes, or on the move.

Simon Fraser, Senior Vice President of International at 1/ST CONTENT, said: “1/ST CONTENT is delighted to establish this partnership with American Racing Channel to broaden the international appeal of Uruguayan horse racing from these two elite racecourses, especially as the famous Ramírez festival hoves into view in early January in the capital of Montevideo.

“Horse racing already benefits from a strong history and robust following across Uruguay and proximate countries like Brazil, Argentina, Chile and Peru, which have produced some high-quality thoroughbreds, trainers and, above all, jockeys who have regularly showcased their skills in the States as well.

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“Thanks to this breakout relationship with our friends at American Racing Channel and Codere, we can also provide a more educational service and supporting marketing structure around this content in order to make it easily intelligible to both seasoned fans and unfamiliar audiences.

“Furthermore, working with our alliance partners at Racing1 – the newly founded complete service hub for international racing – we are now able to distribute this content more broadly than ever before. Indeed, racing from the Americas is a great way to help global operators engage new and underserved audiences by delivering 24/7 horse racing, allowing us to return the value to two more stunning racetracks and their hard-working stakeholders.”

Horacio Esposito, Vice President of American Racing Channel (ARC), said: “We are very happy and excited to widen our services for Maroñas and Las Piedras racecourses, now including fixed-odds distribution, thanks to this partnership with our friends at 1/ST CONTENT. Our long-term relationship with the Uruguayan racing industry is a true commitment to collaborate in the growing of the business, and this latest deal demonstrates that progressive intent.”

1/ST CONTENT’s daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time-zones, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at peak leisure-time viewing slots throughout diverse territories.

PandaScore, the premier provider of esports betting odds, data, and innovative products, has announced an exciting new collaboration with BET99, one of Ontario’s top-ranking sportsbook and casino operators. This marks another major milestone for PandaScore as it continues to build its network of high-profile operators.

The deal gives BET99 access to PandaScore’s industry-leading Odds feed, which delivers comprehensive coverage of the world’s most popular esports titles, including Counter-Strike 2 (CS2), Dota 2, and League of Legends (LoL). Powered by advanced algorithms and supported by a team of specialized traders, PandaScore’s feed enables operators like BET99 to offer competitive odds while hitting a standard-setting margin of 6%.

In addition to PandaScore’s Odds feed, BET99 will integrate cutting-edge features such as BetBuilder and MicroBetting markets. These tools empower players to customize their wagers and enjoy dynamic, fast-paced betting experiences, aligning perfectly with the demands of today’s esports audiences.

The move into esports betting comes at a pivotal moment for the sector, which continues to see exponential growth. PandaScore recently surpassed €1 billion in esports bets processed through its platform, underscoring its expertise and leadership in this space.

Oliver Niner, Head of B2B, PandaScore, said: “Esports betting is rapidly becoming a cornerstone of the betting industry, and we’re thrilled to support BET99 as they take this exciting step. With our powerful Odds feed and innovative products like BetBuilder, BET99 is uniquely positioned to deliver a premium esports betting experience to players across Ontario.

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“Our collaboration with BET99 is representative of the incredible momentum PandaScore has built in expanding our operator network. We’re excited to collaborate with BET99 and support their ambitious plans to become a leader in esports betting.”

Andre Bewerungen, Head of Sportsbook, BET99, added: “At BET99, our mission has always been to deliver a world-class player experience through personalization and innovation. With esports rapidly emerging as a key vertical, we see an incredible opportunity to engage the next generation of bettors who are passionate about this dynamic space.

By collaborating with PandaScore, we can provide tailored, engaging, and cutting-edge betting options that resonate with esports fans. Their comprehensive odds feed and advanced betting tools allow us to create a seamless, interactive experience that enhances player engagement and builds lasting connections with this growing audience. We’re excited to collaborate with PandaScore and take esports betting to the next level in Ontario.”

awager’s live-stream solution brings physical slot machine games online, delivering an authentic casino experience remotely. Today, awager proudly announces the launch of its latest product version with Loto-Québec. Building on two successful years with awager’s second product version, this latest release introduces an advanced solution that brings the realism of the casino floor to players’ devices, offering an even more immersive experience through awager’s enhanced technology.

This product launch features awager’s unique “Casino-in-Casino” solution, part of a suite of offerings designed to deliver real-time, physical casino experience. A dedicated studio has been built on the Casino de Montréal floor.

This product version aims to bring the most authentic online casino experience yet. With a multitude of camera angles, real-time player engagement, full machine interaction, 4K video streaming with minimal lag, and full sound capture, players can enjoy an immersive session that captures the spirit of the casino. Additionally, a 3D video simulation was created, allowing players to “walk through” the Casino de Montréal when they enter the awager lobby, providing a true-to-life ambience for a realistic experience.

This launch strengthens a partnership with Loto-Québec that began in 2022, when awager’s second product version first captivated players. With its third version now live, awager and Loto-Québec are set to continue their successful collaboration, elevating digital casino gaming for players across Québec.

Warren Steven, GM of North America for awager: We are proud to work alongside Loto-Québec and to provide the province’s players with the most advanced and exciting casino technology on the market.

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We truly believe that the third version of our product is the most innovative yet and that there is nothing else quite like it on the market. It immerses players in the online casino environment and provides a unique experience, blurring the line between land-based and online casino action.

The Canadian market is a key strategic market for awager in North America, and it is a privilege to work alongside Loto-Québec and provide its customers with this exciting new experience.

François Hardy, Senior Director of Products and Innovation at Loto-Québec: At Loto-Québec, we are always looking for new and exciting ways to entertain our players. We want to be able to provide them with the latest technology and gaming on the market. Awager’s product perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.