

Central Europe
Pariplay makes German market debut through ZEAL launch
NeoGames S.A subsidiary Pariplay® has gone live with Wizard Games content in the regulated market of Germany, through the country’s leading online lottery operator ZEAL.
A range of feature-rich and innovative slots from Pariplay®’s in-house studio Wizard Games will be made available to German players through the deal, starting with smash-hit flagship title Dragons of the North.
ZEAL is the leading online provider of state-licensed lottery products that operates through its B2C brands LOTTO24 and Tipp24. The company recently also branched out into virtual scratch cards and arcade-style releases via ZEAL Instant Games. ZEAL is renowned for offering users a seamless and personalised experience, with its original lottery products backed by outstanding customer service.
Further titles from the Wizard Games portfolio will be supplied to the operator in the coming months through Pariplay®’s Fusion®, further expanding the range of entertainment available for players in the potential-rich German market.
Pariplay®’s Fusion® offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket and Spin that Wheel.
Through the latest launch with ZEAL, Pariplay® has taken its latest step toward the long-term goal of becoming a leading content supplier worldwide, following a series of important deals to offer content from its Fusion platform.
Enrico Bradamante, Chief Commercial Officer at Pariplay, said: “The German market is one of strategic importance for Pariplay, as we continue to expand in regulated markets globally. ZEAL is one of the country’s leading lights and we can’t wait to see how Wizard Games content performs with its players.”
Julian Tietz, Managing Director, ZEAL Instant Games, said: “We are delighted to have another strong partner at our side in Pariplay®, with whom we can further expand our slots offering and strategically grow our business. Pariplay® is renowned as one of the industry’s premier providers and their popular content will help us to further engage with our diverse player base. Through our cooperation, we are proud to be the first operator to bring Wizard Games to the German Market.”
Central Europe
Altenar delivers sportsbook solution to MerkurXtip in Czech market

Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
Central Europe
GamingTECH CEE Awards 2025: The Online Voting Battle Begins February 12!

The highly anticipated GamingTECH CEE Awards 2025 is entering its next thrilling phase as the online voting period kicks off on February 12 and runs through February 28, 2025. Nominees, get ready to enter the spotlight and prepare your communications campaigns! From the moment voting opens, all nominated companies and individual professionals will be visible, giving them the opportunity to rally support via social media and beyond to secure votes.
The GamingTECH CEE Awards celebrates outstanding achievements, embracing the latest advancements and industry trends in the region. Following a rigorous nomination process that concluded on January 19, the upcoming online voting session will determine the shortlists.
Key Dates:
- Online Voting Period: February 12–28, 2025
- Shortlist Announcement: March 4, 2025
- Final Live Vote & Awards Ceremony: March 25, 2025, at the Prague Gaming & TECH Summit
New Rule for 2025:
This year, the GamingTECH CEE Awards introduces an important update: Each voter will only be allowed one vote for the entire online voting period. Nominees are encouraged to actively engage their industry peers and supporters to maximize their chances of advancing to the finals.
From “Shortlisted” to “Finalist”
Additionally, only shortlisted nominees who confirm their attendance at the Awards by purchasing a ticket for the Prague Gaming & TECH Summit will be eligible to advance to the final voting stage. This ensures a fair competition for the Awards between equally committed finalists, and a strong industry presence at the Summit to foster greater networking and engagement.
The final live vote will take place at the Prague Gaming & TECH Summit on March 25, 2025, where all event participants will have the opportunity to cast their votes and determine the ultimate winners. The winners will then be officially announced at the GamingTECH CEE Awards Ceremony, proudly sponsored and presented by Endorphina.
Awards Categories:
Company Categories:
- Best Support for Responsible Gambling
- Best Testing Laboratory
- Best Payments Service Provider
- Best Affiliate
- Best Affiliate Program
- Best Sports Betting Provider
- Rising Star – Sports Betting Technology
- Best Esports Service Provider
- Best Online Casino Platform
- Rising Star – Online Casino Technology
- Online Casino Innovator
- Best Online Casino
- Best Sports Betting Operator
Individual Categories:
- CEE iGaming Leader of the Year: Recognizing an individual from the CEE region who has demonstrated exceptional leadership, vision, and a strong impact in the iGaming industry. This person has driven growth and innovation in the region, setting the benchmark for others.
- CEE Rising Star in iGaming: Celebrating an individual from the CEE region who has shown remarkable promise and potential in the iGaming industry early in their career. This award highlights emerging talent that is expected to shape the future of iGaming in the region.
- CEE Innovator of the Year: Awarding the individual who has introduced the most groundbreaking innovations in the CEE iGaming sector. This person has significantly contributed to the evolution of the industry through unique products, services, or technologies tailored to the regional market.
- CEE iGaming Influencer of the Year: Honoring a prominent individual whose influence and insights have significantly shaped the CEE iGaming community. Their thought leadership, content, or social presence has driven trends and fostered growth within the regional iGaming space.
- Best iGaming CEO in CEE: Recognizing the CEO based in the CEE region who has led their company to new heights with outstanding strategic direction and business acumen. This award honors their ability to navigate the unique challenges of the CEE market and achieve exceptional business growth.
Get Involved & Secure Your Spot
Set your reminders and be ready for action on 12 February 2025! Encourage your peers, partners, and clients to participate in the voting process and ensure that your company or favorite nominee makes it to the final stage!
For more details on the awards, voting process, and ticketing information, visit https://hipther.com/events/prague/gamingtech-awards/ or contact HIPTHER at [email protected].
Join us in shaping the future of gaming and technology in CEE – Cast your vote and be part of the journey!
The post GamingTECH CEE Awards 2025: The Online Voting Battle Begins February 12! appeared first on European Gaming Industry News.
Central Europe
DFL and Tipico Extend Partnership Until 2029

Tipico, Germany’s leading sports betting provider, will continue as the Official Partner of the Bundesliga and 2. Bundesliga. Before the end of the current agreement, Tipico and the DFL (Deutsche Fußball Liga) have agreed to extend their partnership, which began in 2018, through to the end of the 2028/29 season.
As part of this agreement, Tipico will continue to use the logos of both competitions and the two Meisterschalen (championship trophies) in its advertising. The company will also retain its extensive advertising rights, including first-access rights included in DFL’s media contracts, as well as a “Matching Offer Right” for all special advertising formats with national partners, and exclusivity within the industry. Tipico will also be integrated into digital Bundesliga platforms.
“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football,” said Tobias Thöne, Director of Commercial Partnerships at Bundesliga International GmbH.
Kajetan Strini-Brown, Director of Sports Brand at Tipico, said: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company. This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”
As outlined in the State Treaty on Gambling, the possibility to promote sports betting is an essential tool for guiding the deeply human drive to gamble into regulated and monitored channels. This plays a critical role in ensuring proper regulation of sports betting while counteracting illegal offerings. For more than 20 years, Tipico has been offering innovative, user-friendly, and secure sports betting products and has become the most popular brand for sports betting in Germany. In addition to continuous product development, Tipico has been working on modern player protection strategies for the last 15 years. The DFL has also long been committed to preventing match-fixing and gambling addiction in German professional football.
The post DFL and Tipico Extend Partnership Until 2029 appeared first on European Gaming Industry News.
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