

partnerships
Booming Games’ premium content is now available on 888 Casino in Spain
Booming Games is thrilled to announce that its high-quality content is now available for players in Spain on 888casino, one of the world’s leading online casino brands and part of 888 Holdings plc.
Booming Games takes slot gaming to new heights with its extensive portfolio of distinctively themed games, each featuring innovative gameplay and a range of volatilities to cater to all types of players. Their commitment to high-quality game design is evident in every title, which is crafted to align with the latest trends and advancements in the gaming industry.
888casino combines the best external games with unique and exclusive games developed by Section8, 888’s in-house content studio. The multi-awarded brand is a pioneer in the iGaming industry and is dedicated to delivering a unique gaming experience to more than 25 million members worldwide.
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: ‘Partnering with 888, a leader in the gambling sector, marks a significant milestone for our company. 888 distinguishes itself by offering the most secure, fair, and trusted online betting environment globally. This collaboration is a major step forward in expanding our footprint in the Spanish market.’
Ofir Gal-Mor, Head of Content at 888, said: ‘We are delighted to announce the addition of Booming Games to our esteemed portfolio. As a leading game provider, their diverse and engaging range aligns seamlessly with our commitment to delivering premium content. With unwavering confidence in the alignment of our strategic visions, we eagerly anticipate the mutually beneficial outcomes that will arise from this partnership.’
Latest News
Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay

Betsson will continue as the official betting partner of the ATP tennis tournament Nordea Open, held in Båstad, Sweden, from 13–20 July, 2025. This renowned clay court event – formerly known as the Swedish Open – will this year feature standout players including Grigor Dimitrov, Francisco Cerúndolo, and defending champion Nuno Borges.
Celebrating its 75th anniversary in 2023, the Swedish Open in Båstad is one of the most established tournaments on the ATP 250 calendar. Held almost every summer since 1948 – with the exception of 2020 due to the pandemic – it was voted Tournament of the Year by players for 11 consecutive seasons between 2002 and 2012, and continues to grow in prestige and popularity.
“We’re very pleased that Betsson is extending its partnership with us. It not only strengthens the tournament’s reputation and presence on the international tennis scene, but also reflects Betsson’s long-term commitment to the sport,” said Christer Hult, Managing Director at Arena Båstad.
As part of the sponsorship, Betsson will have prominent visibility throughout the venue and will offer a wide range of betting options on the tournament.
“Tennis plays a key role in Betsson’s sponsorship strategy – both in Sweden and globally. We’ve supported the sport at various levels and across different regions, but few places compare to the unique atmosphere of Båstad. For us, this is more than just a tournament – it’s a cherished summer tradition we’re proud to support,” said Robin Olenius, Head of PR at Betsson Group.
This partnership adds to Betsson’s already robust global sponsorship portfolio. Betsson Group is the main sponsor of football clubs such as Inter, Boca Juniors, Atlético Nacional, and Club Brugge. In tennis, Betsson is the main sponsor of the BNP Paribas Nordic Open, has previously partnered with former world-class player Jonas Björkman as brand ambassador, and has sponsored multiple ATP tournaments across South America.
The post Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay appeared first on European Gaming Industry News.
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Eurojackpot Becomes New Official Sleeve Partner of AZ

Eurojackpot will be the Official Sleeve Partner of AZ for the next five seasons. The lottery brand of the Dutch Lottery will therefore adorn the sleeve of the home and away shirt of the Alkmaar club until 2030. Dutch football was one of the founders of the lottery organization halfway through the last century. The proceeds from the games of the Dutch Lottery, including Eurojackpot, still go back to Dutch sports.
Eurojackpot is a lottery that is played in nineteen European countries. The draw is every Tuesday and Friday evening, with a jackpot that can reach 120 million euros. The Dutch Lottery stands for responsible gaming: participating is fun and should remain fun.
Merijn Zeeman, General Manager of AZ, said: “Nederlandse Loterij is a trusted name in the sports world. They not only support top-level sports, but also recreational sports and social initiatives. This social responsibility appeals to us and ties in well with the course we are pursuing as a club. We are proud to welcome them as a sleeve partner.”
Commercial Director Michael Koster said: “At AZ we believe in the unifying power of sports. Nederlandse Loterij shares that belief and demonstrably invests in it. The partnerships they enter into aim to further grow and strengthen Dutch football. The principle of ‘by sports, for sports’ is still central, just as it is for us.”
Michael Kastelijns, managing director lotteries of Nederlandse Loterij, said: “AZ is a club with ambitions and competes for the prizes every season. That fits perfectly with Eurojackpot: the lottery for real winners, with the highest main prize in the Netherlands. With this lottery we support Dutch football and we want to help the sport further. Because Nederlandse Loterij is the biggest driver of sports and exercise. We are therefore proud of our collaboration with AZ as Official Sleeve Partner.”
The post Eurojackpot Becomes New Official Sleeve Partner of AZ appeared first on European Gaming Industry News.
Latest News
Spinomenal expands Dutch presence with Starcasino partnership

Spinomenal, the leading iGaming content provider, has extended its footprint within the Dutch market following a partnership with casino operator Starcasino.
The content collaboration delivers a wide selection of Spinomenal titles to the superb Starcasino offering, including Reign of Seth, 1 Reel Buffalo, Super Miner – Golden Treasure, and the special bespoke title “Starcasino! Mega Wild Fruits”.
Spinomenal has already enjoyed a successful collaboration with Starcasino within the Belgian market and plans are afoot to enter new markets.
Lior Shvartz, CEO for Spinomenal commented: “Our partnership with Starcasino has produced excellent results in the Belgian market and we expect more of the same in the Netherlands. Our games have really captured the attention of Starcasino’s players and we look forward to showcasing more titles in the future.”
Pieter van den Bos, Director at Starcasino NL added: “Spinomenal’s games have already made a lasting impression with Belgian Starcasino players and we’re thrilled to build on our partnership with the launch of Starcasino in the Dutch market.”
The post Spinomenal expands Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.
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