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SKS365 launches PlanetGreen365 sustainability program: the company forest was born to celebrate the new green project

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A thousand trees were planted in the world across Latin America, Africa and Asia to concretely contribute to the safeguarding of the environment and the development of local communities

A corporate forest of 1,000 trees to promote environmental sustainability and support rural communities in different parts of the globe is the first initiative that SKS365 – one of the leading gaming and betting operators in the Italian market – has launched as part of the PlanetGreen365 corporate sustainability program.

The new project is one of the milestones of the SKS365’s ESG agenda. The group has already launched in the past months – in its offices in Italy and Serbia – numerous activities for environmental protection to pave the way to the PlanetGreen365 program, which aims to promote a culture of sustainability through education and example for new generations. Furthermore, PlanetGreen365, also thanks to the collaboration with Treedom will contribute to achieving 10 out of the 17 Sustainable Development Goals outlined in the United Nations’ Agenda for 2030.

SKS365 has created its corporate forest, with 1,000 trees that will grow in seven countries around the world spread over three continents: Latin America, Asia and Africa. Each employee of the company has received a tree of their choice as a gift, which they can follow online, receiving updates on the project the tree is part of and its specific impact on the environment in terms of CO2 absorption. Moreover, a part of the 1,000 adopted trees – such as cocoa in Cameroon, avocado in Guatemala, and coffee in Nepal, to name a few – has been donated to the children, grandchildren, and other young acquaintances of the employees with the aim to involve future generations in a virtuous path of awareness, consciousness, and concrete actions for the environmental cause.

“We are extremely aware of the urgent need to address the issue of climate change and environmental sustainability”, said Brian Dean, Chief People Officer of SKS365.

“From heat waves to hurricanes, from droughts to floods and fires, extreme weather events are becoming increasingly frequent, putting human lives at risk and the future of our planet in jeopardy. Therefore, it is necessary to raise awareness and responsibility among all of us in the fight against climate change and to safeguard the environment: governments, businesses, communities, and even individuals, everyone must play his part. The synergy with Treedom represents a fantastic opportunity to give something back to the planet, both from an environmental and social point of view, through an action as simple and concrete as planting trees and making them grow. We have estimated that with this first step, our one thousand trees will manage to absorb approximately 280 tons of CO2 over the course of their first 10 years of life. This initiative will contribute to making the world more sustainable and, at the same time, will allow our employees to establish a deep connection with the land and our planet. And this is going beyond employees, embracing future generations by involving young people in taking care of the SKS365 forest. The energy and passion of the youngsters are the key to building a better future, and to do so, they need to acquire and develop the knowledge, values, and behaviors that can guide them to reduce environmental impact in daily life”.

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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