Play’n GO, the world’s leading casino entertainment provider, has announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead, and Rise of Olympus 100.

Magnus Olsson, Chief Commercial Officer at Play’n GO, said: “We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us.

“New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years.

“Play’n GO remains committed to being active in every regulated market globally and to ongoing growth in the US. Partnerships like this one with Hard Rock Digital are crucial to our long-term success in the region.”

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Grant Williams, SVP of casino at Hard Rock Digital, said: “We’re excited to roll with Play’n GO and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.”

The Jacksonville Jaguars and Hard Rock Digital announced a partnership to make Hard Rock Bet the official sportsbook of the Jaguars. The 2024 season will mark the first season kickoff with legal sports betting in Florida, and as Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and experiences for its players and Jaguars fans in Northeast Florida and beyond.

“We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences. Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories,” said Scott Massey, Jaguars senior vice president of corporate partnerships.

The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet players will receive backstage pass experiences at EverBank Stadium and exclusive VIP access to Jaguars off-site events. Hard Rock Games will also help entertain Jags fans on the team’s official Jaguars app, where free-to-play games will be linked via the Hard Rock Neverland Casino social gaming platform.

“Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app. We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy.

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First-ever joint omnichannel slot launch includes exclusivity for popular AGS title

AGS’ popular Rakin’ Bacon Sahara® slot game made its New Jersey debut in an exclusive simultaneous omnichannel launch, in-person at the Hard Rock Hotel & Casino Atlantic City and online at Hard Rock Bet. The launch was held on Friday, July 19 with an invite-only cocktail hour featuring pig-themed food and drinks followed by a ribbon-cutting ceremony on the casino floor.

The launch marked Hard Rock’s first-ever joint omnichannel launch of a slot game simultaneously online and in-person in New Jersey, and included exclusivity for Rakin’ Bacon Sahara. During Hard Rock’s New Jersey exclusivity, Hard Rock Bet will hold various promotions for players, while Hard Rock Hotel & Casino Atlantic City will host weekly happy hours and events with pig-themed drink specials.

Rakin’ Bacon Sahara is a brand extension of the player-favorite game Rakin’ Bacon!® and features the popular Cornsquealius pig ruling the great pyramids with expanding reels, an exciting pick bonus, and four jackpots. Hard Rock Bet also has the original Rakin’ Bacon! game as well as Rakin’ Bacon Odyssey® among the over 1,900 slot titles in its New Jersey online casino.

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“This exclusive omnichannel experience is exactly what we envisioned when we launched Hard Rock Bet in New Jersey last year, and we’re thrilled to be celebrating with our great partners in Atlantic City,” said Grant Williams, Hard Rock Digital’s SVP of Casino. “AGS games – including the recent launch of our bespoke online slot collaboration, Hard Rockin’ Reels – have been extremely popular on Hard Rock Bet, and we know our players are going to love this newest addition of Rakin’ Bacon Sahara.”

“Hard Rock Atlantic City welcomes AGS’ Rakin’ Bacon Sahara to our exciting casino where all the latest and most popular games are offered among our 2,425 slot machines. We know our slot customers will love this new game, whether they play at our casino or online at Hard Rock Bet. We are proud to be a leader in the industry offering the most innovative gaming technology and look forward to the rollout of Rakin’ Bacon Sahara,” stated George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City.

“This partnership demonstrates AGS’ strength in executing major strategic initiatives and underscores our commitment to delivering superior gaming experiences,” said Zoe Ebling, AGS Vice President of Interactive. “Following our successful bespoke game ‘Hard Rockin’ Reels,’ this omnichannel launch further cements our robust partnership with Hard Rock, setting new industry standards and showcasing our innovation and quality.”

With 4.9 stars in the App Store and 4.7 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Hard Rock Bet launched its proprietary integrated online casino and sportsbook in New Jersey in August 2023, and also operates a sports betting only experience in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.