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ICE registration opens as organisers predict record attendance for last London edition
Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be a historic edition of the world’s largest and most international gaming expo can be secured on the official website.
Marking the countdown to ICE which is being held across 6 – 8 February at ExCeL London, a venue which has hosted the event since 2013, Clarion Gaming Managing Director Stuart Hunter said: “2024 will be a poignant occasion for everyone associated with the ICE brand as the international industry bids farewell to London and prepares for the next chapter of the ICE success story when the show opens in Barcelona in January 2025.
“We are anticipating another record attendance with industry professionals drawn by the 600+ exhibitors who will be present, the thousands of product launches which are timetabled to coincide with the show and the opportunity to engage with leading international thought leaders, decision makers and regulators across all gaming sectors and verticals courtesy of the ICE VOX learning platform.”
He added: “In keeping with our 2024 ICE creative we are expecting more visitors than ever before motivated by the desire to make more connections, gain more inspiration and benefit from more learning.
“The market looks to ICE for solutions and it’s clear that the event plays a pivotal role for the international gaming industry supply chain of innovators, service providers and operators who view ICE as their most important business event of the year.”
The decision to relocate ICE and sister show iGB Affiliate to Barcelona was taken following an exhaustive six-month process competitive bid process which was overseen by an independent external agency and endorsed by the ICE Advisory Board comprising a cross-section of major international brands active in both online and land-based gaming. The inaugural editions of ICE Barcelona and iGB Affiliate Barcelona will take place at the 240,000 sqm capacity Fira de Barcelona from 20 to 22 January 2025.
Affiliate Industry
Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025

Casino Kings, a top UK online casino and sportsbook, is proud to announce its nomination for two coveted categories at the AffPapa iGaming Awards 2025: Casino Operator of the Year and Bonus Offer of the Year. These nominations recognise Casino Kings’ ongoing excellence in delivering market-leading casino gameplay, innovative sports betting experiences, and outstanding promotional offers to its growing community of players.
AffPapa iGaming Awards – Recognising the Best in the Business
Now in its third edition, the AffPapa iGaming Awards celebrate top-tier performance across the online gambling industry, bringing together affiliates, operators, and B2B providers from around the globe. Organised by AffPapa, a leading affiliate network and iGaming directory, the awards highlight excellence in areas such as innovation, player satisfaction, partnership success, and marketing creativity.
. Winners will be officially announced at the much-anticipated awards ceremony on May 28, 2025.
Casino Kings: Where Rewards Reign Supreme
Built on a player-first philosophy, Casino Kings has quickly become a favourite among UK players. And this year’s bonus nomination came from some of its most exciting current offers:
- Bet £10, Get £35 in Free Bets – A must-try for sports fans.
- 150% Welcome Bonus up to £150 + 75 Free Spins on Big Bass Bonanza – One of the most generous welcome packages in the UK market.
- Deposit £10, Get £20 + 50 Free Spins – Perfect for new and returning players.
On top of these, players can always expect something new thanks to a steady stream of daily, weekly, and seasonal promotions. Whether it’s cashback on losses or VIP perks like exclusive bonuses and dedicated support, Casino Kings keeps loyalty at the heart of everything it does.
Committed to Excellence in Online Gaming
Fully licensed in the UK and loudly committed to responsible gambling, Casino Kings offers a secure, intuitive platform for casino and sports fans alike. With top providers like NetEnt, Pragmatic Play, and Evolution onboard, the game selection is second to none, whether you’re playing on desktop, mobile, or tablet.
“We’re incredibly honoured to be recognised by AffPapa this year,” said Daniel Shannon from Casino Kings. “These nominations are a testament to the hard work our team puts in every day to deliver an exceptional experience for our players. We’re super excited to be in the running, and grateful to our loyal community for their continued support.”
The post Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025 appeared first on Gaming and Gambling Industry in the Americas.
Adam Warrington
EPIC Enters into Partnership with Underdog

EPIC Global Solutions has entered into a new partnership with Underdog to further the sports gaming operator’s investment in responsible gaming education through a series of training and workshops.
As part of the partnership, customer-facing Underdog employees participated in gaming harm awareness sessions and VIP relationships workshops presented by EPIC staff, increasing Underdog staff’s ability to recognize potentially problematic gaming behaviors in their customers.
The sessions were led by consultants who shared their own experience of how different forms of gaming proved problematic in their lives, including former NCAA and NBA point guard Stevin ‘Hedake’ Smith and former boxer Liz Thielen, and provided Underdog staff the chance to explore the human side of harm through a gaming-neutral lens.
EPIC’s VP North America Teresa Fiore said: “We’re very pleased with the positive start to our working relationship with Underdog. They have a deep understanding that responsible gaming practices must be at the core for any major operator, and it’s a constant and consistent process of learning and attentiveness.
“It’s clear from the session feedback that the responsible gaming message we share – influenced by the lived experience of our team – is making a difference to Underdog’s staff in a way that will further enhance their communication and customer relationships in a positive way.”
The training and workshops promoted business sustainability and customer protection by exploring communication techniques and best practices to foster healthy customer relationships.
“Partnering with EPIC has reinforced the culture of responsible gaming that we are building at Underdog. We look forward to furthering the understanding of responsible gaming within Underdog and continuing to participate in training sessions and workshops to deepen our player protection knowledge,” said Adam Warrington, Vice President of Responsible Gaming at Underdog.
The post EPIC Enters into Partnership with Underdog appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment Inc.
Caesars Entertainment Debuts its First Proprietary Online Casino Game, Caesars Palace Signature Multihand Blackjack Surrender
Caesars Entertainment Inc. announced the launch of its first proprietary online casino game, Caesars Palace Signature Multihand Blackjack Surrender, now live exclusively on Caesars Palace Online Casino in New Jersey. Developed by the Company’s recently established in-house games studio, Empire Creative, this new and exciting release offers an innovative and highly customizable player experience, combining cutting-edge features, adaptive game modes, and a brand-forward aesthetic for Caesars’ most iconic gaming brands.
This launch marks Caesars’ first venture into developing, certifying, and launching fully proprietary online casino games. This title will expand its footprint into more casino jurisdictions with fully branded launches planned across both the Horseshoe Online Casino and Caesars Sportsbook & Casino brands, increasing the reach and accessibility for players across the Caesars family of brands. As 2025 advances, Empire Creative will continue to expand Caesars’ impressive portfolio of Signature table game products across Caesars’ marquee online casino platforms.
“Bringing our first proprietary game to market is a major milestone in our mission to create world-class, in-house developed gaming content. We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers. This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
“Caesars Palace Signature Multihand Blackjack Surrender combines the legacy of Caesars’ iconic branding with innovative gameplay features, offering an experience that is as visually stunning as it is immersive. Our goal is to provide a premium and tailored experience that stands out in an increasingly crowded market. Caesars Palace Signature Multihand Blackjack Surrender is a prime example of that commitment. Every element has been meticulously crafted to ensure players feel as though they are stepping into the heart of Caesars Palace to play a table game, right from the comfort of their own home,” said Scott Krell, Senior Director of Game Products at Caesars Digital.
Caesars Palace Signature Multihand Blackjack Surrender introduces a range of exciting and innovative features not commonly found in traditional digital versions of this table game classic. This title is designed to offer a seamless user experience, with a focus on legibility, smooth game flow, and functionality tailored to meet the needs of all online casino players.
Those 21 and older in New Jersey can download the Caesars Palace Online Casino app on iOS or Android, or access the platform on desktop to be the first to enjoy Signature Multihand Blackjack Surrender.
The post Caesars Entertainment Debuts its First Proprietary Online Casino Game, Caesars Palace Signature Multihand Blackjack Surrender appeared first on Gaming and Gambling Industry in the Americas.
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