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Pragmatic Solutions Keeps Enhancing Their iGaming PAM Platform with Endorphina Integration
Pragmatic Solutions’ platform licensees can now access Endorphina’s top online content via a simple configuration
Pragmatic Solutions, provider of smart iGaming PAM platform technology for leading operators in regulated markets, announces the integration of Endorphina’s internationally renowned portfolio of online slots.
This integration enables Pragmatic Solutions’ operator clients to further enrich their players’ entertainment experiences by adding Endorphina’s award-winning suite of casino games to their websites through a simple configuration process.
Pragmatic Solutions provides a next-generation iGaming Player Account Management (PAM) platform that is open, modular, scalable, and flexible due to its API-based approach, enabling its clients to extend the core technology through integrations and accelerate their growth. The platform allows operators to seamlessly ensure regulatory compliance, handle risk and flexibly manage their brands, promotions and player experiences.
Pre-integrated with hundreds of third-party content, payments and service providers, Pragmatic Solutions’ platform also supports the rapid integration of new services of the operators’ choosing. Endorphina is an attractive addition to this extensive library of pre-integrated premium providers.
Endorphina offers over a hundred top online slot games for more than 2,500 global partners. Releasing dozens of games per year, the studio leads the way forward with a stunning iGaming portfolio. By keeping players in mind during game development, Endorphina is able to engage and capture the attention of players and different markets.
All their games are thoroughly tested by GLI, and they are licensed by MGA and ONJN, backed with stable behaviour and reliable mathematics.
Robert Harutyunyan, Head of Business Development at Endorphina, said: “At Endorphina, we believe in the power of innovation, and this partnership is a testament to our commitment to staying at the forefront of the iGaming industry. Together with Pragmatic Solutions, we are excited to embark on this journey of growth, and we are confident that it will result in an unparalleled gaming experience for our partners and players alike.”
Ashley Lang, CEO at Pragmatic Solutions, said, “We are delighted to expand the offering for our clients through our collaboration with Endorphina. We are proud of the extensive library of content and service providers that are easily available for our PAM platform licensees, and Endorphina is a fantastic addition to the portfolio.
This integration underscores our unwavering commitment to meeting operators’ diverse business needs and enhancing their ability to deliver exceptional gaming experiences for their players.”
Douglas Harrison
MotorCity Casino Hotel Promotes Douglas Harrison to Director of Slots

MotorCity Casino Hotel has announced the promotion of Douglas Harrison to Director of Slots. Harrison brings over 23 years of technical and operational experience to his new role.
Since joining MotorCity in 2001, Harrison has been a key asset to the team, starting as a Technical Shift Manager. Over the years, he has excelled in various roles, including Slot Manager and Project Manager, successfully leading slot projects and developing strategies to optimize both operational efficiency and technical performance.
“I look forward to working with our talented team to enhance the guest experience and drive innovation within slot operations. I’m excited to introduce new ideas and further improve our slot offerings,” said Harrison.
“Douglas’ deep understanding of the Slot Operations and Slot Technical Departments positions him to lead every aspect of this critical area of the casino, ensuring sustained excellence and growth,” said Stacey Young, Senior Vice President of Casino Operations.
The post MotorCity Casino Hotel Promotes Douglas Harrison to Director of Slots appeared first on Gaming and Gambling Industry in the Americas.
AJ Mazza
Jamie Foxx Spotlights BetMGM Casino in New Commercial

BetMGM, a leading sports betting and iGaming operator, is premiering its first online casino commercial featuring company brand ambassador Jamie Foxx. The 30-second spot entitled “Vegas Lights” showcases the relationship between the award-winning online casino and MGM Resorts International, with Foxx using the BetMGM mobile app to illuminate iconic Las Vegas experiences with each successive tap.
“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception. I love the way the spot turned out,” said Foxx.
“Vegas Lights” follows Foxx as he travels to several of MGM Resorts’ Las Vegas destinations including Bellagio, ARIA Resort & Casino and MGM Grand. The commercial emphasizes the connection between playing online and earning in-person rewards, such as show tickets and resort accommodations. Created by BetMGM’s award-winning agency of record, Highdive, the spot was directed by the award-winning duo, The Malloys, with Superprime, and shot with renowned cinematographer Jeff Cronenweth.
Casey Hurbis, Chief Marketing Officer, BetMGM, said: “Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM. This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”
Mark Gross, Highdive Co-Founder and Co-CCO, said: “No one lights up Vegas like BetMGM and Jamie Foxx. Our new ‘Vegas Lights’ spot showcases how BetMGM Casino, and its real-life connection to Vegas, can make every moment feel like a win.”
The commercial will air in the five markets across North America where BetMGM Casino currently operates including Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.
AJ Mazza, Brand Director of BetMGM, said: “Jamie is a fantastic ambassador and opens up so many creative ways to unleash our brand. His energy and humor on set was irresistible, and it was an honor to collaborate with him.”
The post Jamie Foxx Spotlights BetMGM Casino in New Commercial appeared first on Gaming and Gambling Industry in the Americas.
Boyd Gaming
Valley Forge Casino Resort Appoints Martha Morales as New VP and GM

Valley Forge Casino Resort, a premier gaming and entertainment destination, announced the appointment of Martha Morales as its new Vice President and General Manager, pending regulatory approval.
Morales brings extensive leadership experience in the gaming and hospitality industries, most recently as Assistant General Manager of The Orleans Hotel and Casino in Las Vegas, a Boyd Gaming property. Prior to joining Boyd Gaming in 2023, she held various leadership roles at a major casino on the Las Vegas Strip.
Morales succeeds Ron Bailey, who has been appointed general manager of Boyd Gaming’s new casino resort development in Norfolk, Virginia.
“I am absolutely thrilled to join Valley Forge Casino Resort as General Manager and couldn’t be more excited for the opportunities ahead. The dedication and passion of this team are truly inspiring, and I look forward to working together to elevate the guest experience. Communication and collaboration are central to my leadership approach, and I’m committed to fostering an environment where every team member feels empowered to contribute and share their ideas,” said Morales.
A graduate of the University of Nevada, Las Vegas, with a bachelor’s degree in Hotel Administration-Hospitality Management, Morales also holds an MBA from the University of Southern California. Throughout her career, she has been recognized for her leadership and industry contributions, including being named one of UNLV’s 50 Most Intriguing Alumni and a Las Vegas Inc. 40 Under 40 honoree. She was also honored by OutFront Media during Hispanic Heritage Month for her impact on the Latino community and was recently recognized as one of 2024’s Women Rising in Gaming by CDC Gaming and Global Gaming Women.
The post Valley Forge Casino Resort Appoints Martha Morales as New VP and GM appeared first on Gaming and Gambling Industry in the Americas.
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