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FUN88 unveils Tony Parker as its brand ambassador for Asia

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Basketball superstar and four-time NBA Championships winner, Tony Parker, has been unveiled as an official brand ambassador for FUN88, the powerhouse Asian sports betting operator.

In this new landmark role for FUN88, Parker will assist in fronting a series of dedicated promotions and thematic activations for one of the most popular and progressive sportsbook operators in Asia. This innovative partnership begins with immediate effect, leveraging long-term scope for collaboration.

Adored and recognized around the world after 18 storied years in the NBA (17 of which were at the San Antonio Spurs franchise, for whom he contested five NBA Finals and won one MVP award in 2007), Parker’s distinguished history, international appeal and commitment to excellence on and off the court make him a hot-hand ambassador for a brand that is setting the pace across the planet’s biggest continent as the leading igaming platform. The 41-year-old now follows in the sizeable strides of Steve Nash and the late, great Kobe Bryant on FUN88 ambassadorial duties.

Parker’s engaging character, peerless speed and skill seamlessly chime with FUN88’s own core values around the responsiveness and agility of its underlying technology and client-facing site, both pre-game and in-play, not to mention its dynamic customer service for fans. His rapier reflexes famously shut out initial media assessments about his lack of stature by the NBA’s towering standards – and this underdog spirit, coupled with an ability to routinely surpass expectations, made this Hall of Famer a ready winner with sporting fan-bases worldwide. As eloquent examples, Parker boasts a 2M following on X (formerly known as Twitter), over 3M followers on Facebook, and 1M fans on Weibo in China.

FUN88 prides itself on its rich heritage in basketball and other international sports, with a roll call of stars and teams that positively separates the company from other brands in the sector. To which end, FUN88 has been highly active in global sports marketing over the past decade, and presently acts as the long-term Asian betting partner of two Premier League clubs in Tottenham Hotspur and Newcastle United FC while also leveraging another enduring ambassadorship with Spanish footballing legend, Iker Casillas. FUN88 has also enjoyed instrumental associations with the aforementioned Bryant, the renowned OG Dota 2 team in eSports, and cricketing stars Daren Sammy and Dale Steyn.

Now, this Tony Parker announcement sets up the new NBA season perfectly for further ambitious expansion from FUN88, broadening its footprint into more emerging markets where basketball’s popularity and audience share is coming to its zenith (e.g. China, the Philippines and South East Asia countries such as Thailand and Vietnam), with each new territory bolstered by the operator’s enduring mantra to engage, educate and entertain.

A senior spokesperson welcomed FUN88’s latest flagship ambassador: “We’re naturally delighted to have secured further net gains for FUN88’s unrivalled ambassadorial roster by signing Tony. He’s one of the most successful sports personalities his country has ever produced and retains a huge popularity worldwide. We’re confident that fans and FUN88 players alike will enjoy seeing Tony shine a light on the sport he loves, and share in his infectious enthusiasm with an engaged social media community.”

“His famous No. 9 jersey may have been retired, but his legacy and excitement for the game are as strong as ever. Together, we are committed to achieving our goals in the most engaging way possible, raising the bar of the end-user experience and social traction.”

Parker, who becomes FUN88’s third Hall of Fame ambassador from the NBA, added: “I’m thrilled to be following Steve and Kobe’s lead as FUN88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign. They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics. Everyone used to tell me I was too small and too slight to make it in the NBA. That lit a fire in my soul and helped me inspire my teammates. It’s a combination that’s vital to winning any game and also entertaining your audience.”

“With that in mind, I can’t wait to help deliver more premium content, insights and activity to emerging Asian markets, and the basketball fans within them. From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love.”

While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a sports-friendly environment framed by a responsible igaming culture.

FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.

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Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology

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International guests arriving at South Korea’s largest foreigner-only casino, INSPIRE Entertainment Resort, now enjoy a significantly faster and more seamless check-in experience. Customer onboarding times have noticeably improved following the integration of Regula’s advanced identity verification technology. Regula Document Reader SDK, the most comprehensive ID verification solution in the world, integrates with the resort’s anti-money laundering (AML) procedures, boosting operational efficiency and compliance.

Seeking to enhance operational efficiency and meet evolving AML requirements, INSPIRE Entertainment Resort sought a faster and more accurate solution. The resort, which features a high-volume casino catering exclusively to foreign guests, needed a system capable of recognizing passports from around the globe with minimal friction.

Following vendor evaluations, INSPIRE selected Regula Document Reader SDK for its superior document reading speed, intuitive interface, and unmatched global ID coverage. Regula’s solution is powered by the company’s proprietary ID template database—the world’s largest—covering 15,000+ document templates across 254 countries and territories.

Deployed across six entrance stations, Regula Document Reader SDK enables real-time extraction and validation of critical ID data, such as name, date of birth, nationality, and passport number. This data is then passed directly to INSPIRE’s AML system, which in turn performs automated screening against external compliance and watchlist databases.

Since deploying Regula Document Reader SDK, INSPIRE Entertainment Resort casino has experienced:

  1. Faster document processing and guest entry.
  2. Significant reduction in manual rescans and staff workload.
  3. Consistently smooth onboarding, even during peak entry hours.

“As the team responsible for passport scanning at the casino, we’re very satisfied with the improvements Regula has brought. The speed of document processing has noticeably increased, and guest entry has become much smoother. It’s a reliable solution that has elevated the efficiency of our daily operations,” says Dr. Ilnam Lee, IT Director at INSPIRE Entertainment Resort.

“In industries like hospitality, every second counts. We’re happy to support INSPIRE Entertainment Resort in creating a faster and more secure guest onboarding experience while meeting strict AML requirements. Our focus is to make accurate identity verification seamless, even in complex international scenarios, and this project is a great example of that in action,” says Ihar Kliashchou, Chief Technology Officer at Regula.

The post Faster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology appeared first on European Gaming Industry News.

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Philippine Senate to Launch Inquiry into Online Gaming industry

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The Philippine Senate’s committee on games and amusement is going to launch an inquiry to discuss a series of bills and proposals put forward to address concerns over the growth of online gambling, with the outcome likely to determine whether the industry should be subject to tighter regulations or possibly a total ban.

The inquiry, scheduled to take place from Thursday 14 August, follows the initial filing by Senator Sherwin Gatchalian in early July of a bill seeking to tighten rules around online gaming and specifically around the ease of utilizing e-wallets for cash transactions on online sites. That bill prompted others to push for a total ban, with Philippine President Ferdinand R Marcos Jr since revealing he would consider such a ban pending the outcome of discussions with various industry stakeholders.

“On Thursday we will tackle the bills on online gambling in the Senate committee on games and amusements. I made a commitment to prioritize these bills because the problem is escalating. It’s already a crisis. So, we really need to take action to solve this problem,” Senator Erwin Tulfo, one of the leading proponents of a total ban, said.

“Our problem is, we were not ready. There is no regulation, and it is why people are gambling recklessly. There is no control of up to how much to gamble. Come what may. Entire salaries are being gambled. Anything is being placed as a bet. Even children are gambling now.”

Tulfo revealed that the Senate committee will discuss four bills, three resolutions and a privilege speech addressing the social impact of the online gambling industry – also known as remote gaming or eGames. As reported by PAGCOR, the eGames sector generated GGR of US$2 billion in the first six months of 2025 alone.

Industry stakeholders, including licensed operators, have in recent weeks rallied to opposed a total ban while promising to support the implementation of some restrictions. On Friday, a group of 19 licensed online gaming operators announced the formation of the PlaySafe Alliance of the Philippines – a unified industry association they say is committed to responsible gaming, regulatory compliance, consumer protection and combatting illegal gambling.

The post Philippine Senate to Launch Inquiry into Online Gaming industry appeared first on European Gaming Industry News.

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MelBet Announces New Partnership with СPL 2024 Champion Saint Lucia Kings

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MelBet has announced a new partnership with the СPL 2024 Champion Saint Lucia Kings.

As a Principal Partner, MelBet, the iGaming company, will support the Kings on their journey to defend their title during the upcoming season.

Both the platform and the team share the same belief: perseverance and tenacity make champions. Anyone who is inspired by the desire to win, who believes in themselves and never gives up, deserves a reward, and loyal MelBet fans know this better than anyone. As part of the partnership, MelBet will become an integral part of the St. Lucia Kings team, supporting players and fans on their way to victory.

“We’re excited to enter the season with MelBet as our Principal Partner. Their reputation for turning every moment into an unforgettable experience is a perfect match for our team. We’re confident that this partnership will bring us the luck and success we need as we aim for another great season,” said Satish Menon, CEO of Saint Lucia Kings.

“We are absolutely delighted to welcome MelBet as our principal partner for the upcoming CPL Season 13. This partnership marks an exciting new chapter for the Saint Lucia Kings, and we are confident that MelBet’s passion for sports and commitment to excellence align perfectly with our own ambitions. We look forward to a successful season both on and off the field,” said Saurabh Arora, Chief Commercial Officer of Saint Lucia Kings.

The post MelBet Announces New Partnership with СPL 2024 Champion Saint Lucia Kings appeared first on European Gaming Industry News.

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