Latest News
Play’n GO swings into the fight in Monkey: Battle for the Scrolls
Play’n GO takes on the forces of evil that plague the mythical realm in Monkey: Battle for the Scrolls, an online slot brimming with legendary characters and heavenly rewards.
Journey with the legendary Monkey King, Sun Wukong, as he battles demons and pursues the sacred scrolls held in the clutches of malevolent forces. In Monkey: Battle for the Scrolls, players can spin the reels to assist the Monkey King and his friends in their quest, earning great rewards in the process.
Above the reels, players will see between one to four character icons. With each spin, these icons will shift positions. If a demon scatter lands on a reel with a character icon above it, it triggers that character’s feature. If multiple scatters land, multiple features are triggered sequentially, recalculating wins after each feature.
Players can also look forward to the Free Spins round. By collecting three or more Closed Scripture Scatter symbols in the base game, the Free Spins round is triggered. Players then choose one of the four characters, each offering a different number of spins and multiplier value.
During the Free Spins round, the chosen character remains above the reels, and their feature triggers when a scroll appears beneath them. If an open Scripture Scatter lands under the character, winnings from that feature get multiplied.
Adding to the excitement are two progressive jackpots – a major and a minor one. The middle three reels will randomly become highlighted, and if a player lands two jackpot symbols, they’re awarded the minor jackpot, while landing three symbols triggers the major jackpot.
The thrilling mythos of ancient China is one that has wowed people all around the world, and we are excited to add this mythology alongside our already established Ancient Egypt, Norse, and Greek Mythology series. There are many legendary individuals across the history of China that have captivated imaginations, and one of which is the renowned Monkey King himself, Sun Wukong.
Head of Game Retention at Play’n GO, George Olekszy, commented: “Monkey: Battle for the Scrolls is a riveting game steeped in Chinese mythology and packed with innovative features. We wanted to create an engaging gaming experience that goes beyond just spinning the reels. Each character feature, Free Spins round, and the progressive jackpots bring an element of surprise, making the game that much more exciting and rewarding.
“We’re looking forward to seeing fans join the Monkey King and his friends on their quest to rescue these ancient scrolls, and really get engrossed in this rich and vibrant world. Monkey: Battle for the Scrolls is out now, and we can’t wait to hear what players think of this engaging new release!”
Latest News
Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona
Soft2Bet will be showcasing its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE 2025 from 20-22 January in Barcelona at Stand 2C30.
Soft2Bet’s Senior Sales Manager Ben Scopbie-Trumper will present the group’s latest casino gamification features and mechanics during the workshop “Gamification: what’s next?”, on 21 January at 2PM at the Soft2Bet stand.
The workshop will provide an in-depth perspective into MEGA’s player engagement strategies and how they boost customer lifetime values, screentime and revenues, all the while providing sustainable business models and returns.
- Soft2Bet’s turnkey solutions provide comprehensive online gaming and betting product portfolios to its B2B partners. The services are implemented to deliver full differentiation that increases LTVs through enhanced personalisation.
- Available through off-the-shelf or bespoke packages that maintain operators’ flexibility, Soft2Bet’s data-driven insights optimise customer retention.
- MEGA’s unique gamification options are delivered through a simple API-led integration process.
- The ‘Gamification: what’s next?’ workshop is a unique opportunity to discover how the iGaming industry’s leading gamification solution raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators.
The past 12 months have seen Soft2Bet obtain licences in major markets such as Mexico, Ontario in Canada, Sweden, Greece and Romania. This regulatory and commercial expansion has been carried out in coordination with the launch of our brands in those countries and further extending our technology services to these territories to serve other partners. The group will be following all this up with swift expansions into new markets in 2025
The next 12 months will also see Soft2Bet focus on New Jersey, a key iGaming state in the US, and Spain, an important European market.
Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “At the start of 2024 we wanted to focus on commercial growth and regulatory expansion and I’m delighted to say that we have achieved and in many cases surpassed those objectives. Our MEGA workshop will feature even more updates and insights into how gamification drives revenues for our partners. See you there!”
The post Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona appeared first on European Gaming Industry News.
Gambling in the USA
Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam
Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.
The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.
Brais Pena
Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager
Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.
Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.
Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.
“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.
Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.
“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.
“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”
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