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Checkd Group appoints George Webb as Head of SEO

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Industry SEO expert brings extensive agency experience from Blueclaw and Engage Interactive to new in-house role

iGaming media and technology business Checkd Group has strengthened its performance marketing capabilities with the appointment of George Webb in a newly established role as Head of SEO.  

The appointment will help the media and international divisions ramp up organic traffic and optimise onsite revenue across the UK and North America. In addition, the role will further enhance the range of performance marketing services offered by Checkd Group.  

Prior to joining Checkd Media, Webb held various PR and SEO roles, gaining sports betting and iGaming experience in Blueclaw before moving to UNRVLD, and most recently as Head of SEO in marketing agency Engage Interactive.

George Webb, Head of SEO at Checkd Group, said: “I am thrilled to be joining the talented team at Checkd Group as it scales up its organic search operation.  

“The role provides an exciting opportunity to be a part of a company at the forefront of iGaming media and technology innovation. I look forward to working to enhance performance marketing strategies and contributing to the overall success of the organisation.”  

Alex Beecham at Checkd Group, said: “We are delighted to welcome George to Checkd Group as our Head of SEO.  

“George’s appointment is pivotal as we expand our technical SEO skills and further our performance marketing efforts across multiple territories. We are confident that his strategic insights will significantly increase our traffic and better position us to facilitate continued success.”  Checkd Group recently reported record-breaking financial results across all its divisions. Checkd Media continues to scale its UK partner revenue, North America-facing Checkd International recently launched its Flash Picks sports betting app and Checkd Dev has partnered with a host of tier-one operators to create custom sportsbook solutions.  

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Spinmatic’s premium Slots now live with ElaBet in Greece

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Spinmatic, leading developer of premium casino games and part of Softquo Holding, is proud to announce its latest strategic partnership in Greece. The company’s most popular Slots and Crash games are now live on ElaBet, the fast-growing online platform operated by Soft2Bet.

This collaboration marks a key milestone in Spinmatic’s European expansion. Following the successful certification of its games for the Greek market last year, Spinmatic has continued to build its local presence. The partnership with ElaBet strengthens that growth, bringing Spinmatic’s high-quality titles to an even broader Greek audience.

ElaBet has quickly earned a reputation for delivering localised content and gamified player experiences tailored to the Greek market. This shared focus on innovation, quality and entertainment makes it an ideal partner for Spinmatic.

“Greece is a competitive market, no doubt – but we believe in the quality of what we do. Partnering with ElaBet is a fantastic step forward. They’re building something innovative and powerful for local players and we’re proud to be part of that growth,” said Norbert Mathies, Managing Director at Spinmatic.

Thanks to Spinmatic’s Remote Gaming System and seamless API integration, ElaBet can now offer players a smooth, mobile-first experience that meets all local compliance requirements while enhancing user satisfaction.

“This launch with ElaBet Greece marks a fresh and exciting chapter for Spinmatic’s premium content. ElaBet is a brand on the rise – bold, modern, and sharply focused on what Greek players want – and that makes them the perfect partner for us at this stage of our journey. Through this collaboration, we’re bringing into the hands of the Greek players community, tailored content, certified under HGC and built for mobile-first entertainment. This is more than just a content launch – it’s a statement of intent. We’re here to grow, engage and contribute to a stronger, more dynamic igaming scene in Greece. The best is yet to come.”

Vassileios Efthymiou, Softquo’s Country Director for Greece.

Through this partnership, Greek players now have access to a range of Spinmatic’s top-performing titles, including 3 Amigos Jackpot, Cosmomix, Egyptian Stone, Ed Jones and the Book of Bastet Deluxe and the high-speed crash game Meteoroid Deluxe. Each title is designed to deliver immersive, cinematic gameplay optimised for mobile devices.

Spinmatic’s presence in Greece continues to grow, with additional partnerships and localised content set to follow. For more information about Spinmatic’s offering in Greece, visit their website.

The post Spinmatic’s premium Slots now live with ElaBet in Greece appeared first on European Gaming Industry News.

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Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya)

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EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.

“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”

Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”

The post Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya) appeared first on European Gaming Industry News.

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PG Soft named as key sponsor at SiGMA Euro-Med 2025

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PG Soft, a world-class digital mobile games company, has been confirmed as a key sponsor for SiGMA Euro-Med 2025, taking place from September 1st – 3rd at the Mediterranean Maritime Hub (MMH).

The sponsorship ensures PG Soft’s brand takes centre stage across the three-day event, with prominent visibility at the registration desk, the Welcome Arch, and on large HD entrance screens.

PG Soft will also serve as Title Sponsor for the SiGMA Gaming Awards, with branding featured throughout the ceremony and across SiGMA’s digital channels.There will be more than 12,000 delegates attending Valletta’s event for what promises to be an invaluable meeting of the minds, connecting the global iGaming community in the heart of the Mediterranean.

PG Soft’s spokesperson commented: “SiGMA Euro-Med is a major date on the iGaming calendar each year that draws industry leaders from across the globe. We’re proud to sponsor such a prestigious event and look forward to showcasing our brand to this influential audience.”

The post PG Soft named as key sponsor at SiGMA Euro-Med 2025 appeared first on European Gaming Industry News.

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