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Conferences in Europe

Unlocking Digital Marketing Success: European Gaming Congress Presents Keynote on Navigating Pitfalls in iGaming Brands’ Strategies

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After a three-year hiatus, the European Gaming Congress is making a triumphant comeback to Warsaw, Poland, on October 30-31, 2023. This eagerly anticipated event promises to be the industry’s most significant gathering, bringing together compliance experts, regulators, and gaming industry professionals from across Europe and beyond.

The European Gaming Congress has a rich history of success, having connected industry stakeholders for the past eight years during their summits and meetups. This year, the event is set to be bigger and better than ever before, with panel discussions led by some of the most influential figures in the industry.

Here’s what you can expect at the European Gaming Congress:

  1. A Focus on Compliance Updates: The event brings together compliance experts and industry leaders to discuss the latest updates on gambling industry compliance from Poland, Italy, Spain, France, Netherlands, Greece, the D-A-CH region, and Nordics.
  2. Networking and Collaboration: The European Gaming Congress provides a unique platform for networking, collaboration, and growth. With attendees from across Europe and beyond, it’s the perfect opportunity to connect with industry leaders from multiple sectors.
  3. Influential Panel Discussions: Engage in panel discussions led by some of the most influential figures in the industry. Gain insights into the latest regulations, market trends, and emerging opportunities.
  4. Intersecting Industries: This year’s Congress is set to bridge the gaming industry with blockchain, artificial intelligence, and fintech experts. This provides a platform for exploring innovative cross-industry collaborations and partnerships.
  5. Discover the Future of Gaming: The European Gaming Congress is the place to be for anyone involved in iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, and more. Meet C-level executives, compliance experts, and government officials who are actively shaping the future of these industries.

Navigating Common Pitfalls: Mistakes iGaming Brands Make in Digital Marketing

The European Gaming Congress is thrilled to announce a keynote presentation that promises to be a game-changer for the iGaming industry. Titled “Navigating Common Pitfalls: Mistakes iGaming Brands Make in Digital Marketing,” this presentation shines a spotlight on the frequent errors in SEO, link building, and copywriting within the iGaming sector.

The keynote presentation will be delivered by Faruk Aydin, a seasoned digital marketing expert with a wealth of experience partnering with iGaming companies, from operators and affiliates to B2B providers. His extensive experience has equipped him with unique insights, illustrated by case studies, and valuable takeaways that will guide iGaming brands towards success.

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The iGaming industry is known for its competitive landscape, and digital marketing is at its core. While the potential for success is vast, so too are the pitfalls. Faruk Aydin’s presentation will shed light on the glaring errors he has observed within the iGaming business, offering practical insights and strategies to avoid common missteps. By drawing from real-world case studies, Aydin will provide attendees with tangible examples and best practices to enhance their digital marketing strategies.

Registration

The event will take place at the InterContinental Warsaw, an IHG Hotel, a luxurious and convenient location in the heart of Warsaw. It’s the perfect setting for industry professionals to come together, share knowledge, and explore future opportunities.

This event is a unique opportunity for professionals in the iGaming industry and related fields to connect, learn, and shape the future of their businesses. Registration is now open. Visit https://hipther.com/events/egc/regwarsaw/ to secure your spot at this prestigious event.

Conferences in Europe

The iGaming Conference Boom: A Catalyst for Industry Growth or Event Overload?

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As the iGaming industry rapidly expands, so too has the frequency of events, summits, and conferences held worldwide. While some within the industry have expressed concerns over the seemingly endless cycle of iGaming conferences, many organizers are now strategically responding by integrating multiple industry sectors into single events. This shift could mark a new era where iGaming conferences are not just more numerous but also more impactful, driving sustained growth and collaboration across the industry.

An Industry on the Rise

The iGaming sector has seen phenomenal growth in recent years, with new regions regulating online gaming, an influx of advanced technology, and changing consumer behaviors. Conferences are a direct reflection of this growth. In response to an industry that is evolving at breakneck speed, these gatherings allow professionals to stay informed, network, and showcase innovations in a competitive, fast-paced market. According to recent reports, 2024 has maintained a similarly robust lineup of conferences as seen in 2023, indicating a steady demand for these industry forums.

Consolidation: Bringing Multiple Industries Together

One of the biggest shifts in recent years has been the move towards event consolidation. Instead of organizing niche, standalone conferences, major event organizers are combining multiple related industries under one roof. For example, some organizers have extended their conferences to cover related fields such as emerging technologies, fintech, and affiliate marketing. This integrated approach creates a unique space for professionals across interconnected sectors to gather, learn, and share insights. This evolution aims to streamline event schedules while providing a more holistic experience for attendees.

Consistency in the Number of Conferences

While some expected the number of iGaming events to decrease in 2024 as the industry reaches a more mature stage, the calendar has remained steady with a full slate of global conferences. Sources highlight extensive lists of major iGaming conferences for the year, covering multiple regions and themes, from regulatory updates to technological advances and new market opportunities. This consistency signals that the demand for these conferences remains high, suggesting that attendees continue to find value in them as essential business and networking platforms.

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Why More Conferences Might Actually Be Beneficial

The prevalence of iGaming conferences can be viewed positively when considering the growth trajectory of the industry. These events provide valuable exposure for startups, facilitate knowledge sharing, and foster collaborations that might not happen otherwise. For industry veterans, they’re an opportunity to reconnect, reassess strategies, and stay informed about the latest trends. For newcomers, conferences offer a way into the industry through educational sessions, networking, and visibility.

Furthermore, the diversity in conference topics allows professionals to choose events that best align with their interests or expertise. The range of events caters to everyone from affiliate marketers and game developers to regulators and financial specialists. The right conference can provide insight into specific challenges or growth areas, helping companies refine their strategies.

Balancing Act: Growth Without Saturation

While it’s clear that iGaming conferences play a crucial role in the industry, there’s an argument to be made for balancing quantity with quality. Some attendees feel that with too many events, resources and attention can become stretched thin. To counteract this, organizers who offer integrated, multi-industry conferences are not only addressing the issue of event overload but are also creating more comprehensive forums that offer greater value and insight. A well-curated, diverse conference can draw higher-quality attendance and provide a richer experience for those participating.

Conclusion

The iGaming conference landscape in 2024 reflects an industry that continues to expand, innovate, and adapt to the demands of a global, interconnected world. While the sheer number of conferences may be daunting to some, the strategic consolidation of industries within these events speaks to a forward-thinking approach by organizers. The trend toward integrated, multi-focus conferences provides an opportunity for even greater collaboration, allowing the industry to continue thriving. As long as these events evolve to meet the needs of their audiences, the iGaming industry stands to benefit immensely from its vibrant and active conference ecosystem.

The post The iGaming Conference Boom: A Catalyst for Industry Growth or Event Overload? appeared first on European Gaming Industry News.

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Conferences in Europe

NEW HORIZONS FOR ZETTAONLINE AFTER SBC SUMMIT

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Milena Tsankarska, Chief Commercial and Marketing Officer, represented ZettaOnline at the SBC Summit, leaving the event with promising new opportunities for the company. The summit, held from September 24th to 26th, 2024, at the Feira Internacional de Lisboa, brought together some of the top global experts in the gaming industry in the Portuguese capital.

“We have the chance to exchange ideas and form promising new partnerships which faced directly our marketing strategy to expand our services to different markets by establishing and cultivating long-term partnerships with new clients,” shared Milena Tsankarska. “At Lisbon our team was actively involved in engaging with industry peers, showcasing our cutting-edge solutions, and discussing potential collaborations that could drive mutual growth and success,” she added afterwords.

More than 600 exhibitors showed their new products and services within the gaming and entertainment industry in Lisbon. There also were a variety of dynamic conference formats where 450+ speakers shared their experience, and everyone had the opportunity to connect with 25,000 industry professionals.

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“We would like to thank the organizers for hosting such an outstanding event. We’d also like to extend our gratitude to our esteemed partners and clients for the opportunity to reconnect, explore new possibilities, and create memorable moments together,” said Milena after the SCB Summit. At the SBC Summit, there were several themed areas like the Casino & iGaming Zone, Sports Betting Zone, Player Protection Zone, ESI Lisbon – Esports, Gaming & Creators Zone, and two summits: Payment Expert Summit and Affiliate Leaders’ Summit.

Next stop for Zettaonline’s team is BEGE/EEGS, which are two of the premier events in the gaming and entertainment industry. The Balkan Entertainment and Gaming Expo (BEGE) will showcase the latest innovative technologies and trends from across the sector. The Eastern European Gaming Summit (EEGS) is an annual gaming conference, just parallel to BEGE, with more than 400 industry representatives from 25 countries. For more information about our participation and to book a meeting with us, please contact [email protected].

The post NEW HORIZONS FOR ZETTAONLINE AFTER SBC SUMMIT appeared first on European Gaming Industry News.

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ELA Games Concludes a Successful SBC Summit

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ELA Games, an innovative game studio, successfully concluded its participation in the prestigious SBC Summit in Lisbon. Over the course of the multiday event, the team demonstrated multiple games and new content to guests.

Over 25,000 delegates attended the networking conference, and the ELA Games team welcomed iGaming professionals, operators and industry leaders at its accommodating stand. Interest and attention around the studio’s new games and upcoming titles flourished as current and prospective partners and customers visited the stand to demo ELA Games’ offerings.

Joker Cashpot and Devil’s Treasures were key points of interest for visitors. The team described Joker Cashpot’s unique gameplay mechanics and outlined the game’s success. Visitors were also intrigued by Devil’s Treasures’ captivating PopWins™ mechanics, which allows players to chain together massive wins. Apart from these two key games, the team highlighted new releases like AquaMafia and Farm Hunt.

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David Fall, ELA Games’ Business Development Manager, commented on the studio’s attendance at the event, saying, “It’s always a pleasure to meet current and prospective partners, as it allows ELA Games to gather feedback and communicate with the public directly. The SBC Summit was a great success for our studio as we made valuable additions to our professional network and feel motivated to close 2024 strong. We look forward to future events where we can continue to demonstrate our growth.”

The ELA Games studio held key discussions with industry figures and outlined the company’s recent expansion. In 2024, ELA Games committed to double its game output to two titles per month. To facilitate this increase in production, the studio underwent a massive change, doubling its creative and technical teams. This news was well-received by partners, who are excited to see how ELA Games will continue to create innovative and high-performing games.

ELA Games has more expansive plans for 2024 Q4. It will continue to publish two games per month and attend key industry events. You can meet David Fall and the team at the SiGMA Summit Europe in Malta from November 11 to 14.

The post ELA Games Concludes a Successful SBC Summit appeared first on European Gaming Industry News.

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