

Greece
AEK BETSSON BC: A NEW ERA BEGINS AS BETSSON AND AEK UNITE IN NAMING RIGHTS AGREEMENT
Betsson Group and AEK BC have announced that they have decided to establish an even stronger collaborative partnership in celebration of their rich legacies. Betsson, marking its 60th anniversary in the gaming industry, and AEK, celebrating a century of history, have just announced a historic partnership upgrade.
After two years as the Grand Sponsor of AEK BC, Betsson has proudly unveiled its new role as Naming Sponsor of the team, which notably means that the team’s name will now be AEK BETSSON BC, symbolising a shared journey of excellence.
The announcement took place at The Mall Athens on Thursday, 12th October, where Betsson and AEK BETSSON BC revealed this development.
Following the announcement, the attendees, including team members, Betsson representatives, and local media, watched the Greek film “1968.” This film pays tribute to AEK’s historic victory in 1968 when they clinched the European Cup in Athens, defeating Slavia Prague.
Speaking at the event, Makis Angelopoulos, President of AEK BETSSON BC, expressed, “This partnership marks an exciting chapter in our history, combining our strengths to achieve great success together. We are deeply appreciative of the help and unwavering support we’ve consistently received from Betsson. It is through such active partnerships that we can excel in our game and continue to make history.”
Thanos Marinos, Managing Director of Betsson Greece, said, “We are proud to continue our sponsorship of AEK BC for the third consecutive year and now be an integral part of AEK BETSSON BC’s name. I am particularly glad that Betsson is investing in sporting initiatives within Greece, as this enables us to give back to the communities where we operate and make a positive impact. Through sports, everyone benefits. It fosters community unity, encourages a healthy and active lifestyle, and offers our youth valuable opportunities for growth and development.”
Ronni Hartvig, Chief Commercial Officer at Betsson Group, emphasised, “At Betsson, we are committed to providing an excellent gaming experience. From the time we entered the Greek market, this commitment towards excellence has also been introduced into the events and sporting initiatives that we support, whereby we add excitement and value, enriching the fan experience. We can’t wait to see all the incredible opportunities this new partnership will bring.”
During the event, the new AEK BETSSON BC logo featuring the Betsson logo as a key part of the naming sponsorship was also unveiled.
Greece
Hellenic Gaming Commission and Health Quality Assurance Organisation Sign Deal to Combat Gambling Addiction in Greece
Greece’s gambling watchdog and public health agency signed a three-year deal to combat gambling addiction.
The memorandum of understanding between the Hellenic Gaming Commission (EEEP) and the Health Quality Assurance Organisation (ODIPY) aims to coordinate scientific interventions and support programmes to address the social and economic impact of addiction.
“This partnership allows us to overcome bureaucratic barriers and implement effective, coordinated solutions,” said EEEP President Dimitris Dzanatos.
ODIPY CEO Christos Nestoras called the agreement “a step toward a modern, evidence-based framework that supports citizens and those in need.”
The deal focuses on promoting responsible gambling, early risk detection, psychological support and rehabilitation services. A joint committee will oversee the implementation.
The post Hellenic Gaming Commission and Health Quality Assurance Organisation Sign Deal to Combat Gambling Addiction in Greece appeared first on European Gaming Industry News.
Compliance Updates
Fennica Gaming Secures B2B License in Greece

Fennica Gaming has announced that it has successfully obtained a B2B license in Greece. Following the B2B licenses in Sweden and in Ontario, Canada, this subsequent milestone marks a significant step in the expansion strategy and reinforces the company’s commitment to providing top-tier Games as a Service in the European market.
The newly obtained license, granted by the Hellenic Gambling Commission (HGC), encompasses several key components such as manufacturer license, Online Casino license and VLT license. Fennica Gaming is now authorised to operate under the stringent regulatory framework of Greece, ensuring compliance with all applicable provisions and regulations. With the license Fennica is enabled to offer a comprehensive range of entertaining gaming options for online and land-based purposes for the Greek operators.
“This is yet another major achievement for Fennica Gaming and a clear demonstration of our commitment to expanding our presence in regulated European markets. Securing B2B license in Greece allows us to bring our trusted game and service portfolios to a dynamic multi-vertical gaming market with an ambition to drive growth in the region. We are excited to support our partners in delivering entertaining and responsible gaming experiences to Greek players,” said Timo Kiiskinen, Managing Director of Fennica Gaming.
The license reinforces Fennica Gaming’s position as a reliable and compliant partner that is present already at 15 regulated markets. It is a great step to support the company’s mission to offer secure, innovative and entertaining gaming solutions wider across the different markets.
The post Fennica Gaming Secures B2B License in Greece appeared first on European Gaming Industry News.
Greece
Spinmatic goes live with Betsson in Greece

Spinmatic, B2B provider of premium casino games, and Betsson, a giant behind one of the world’s largest betting and online casino platforms, have partnered to bring some of the industry’s most exciting titles to Greece.
Following recent launches with leading operators in the region, Spinmatic continues its upward trajectory, delivering a portfolio that’s not only tuned to local markets but also stands out globally for its quality and creativity.
This exciting new deal builds on a long-standing partnership between Spinmatic’s sister company, GoldenRace, and Betsson – who have been enjoying the most realistic Virtual Sports and solutions on the market.
Anastasios Apostolou, Gaming Manager Greece at Betsson, proudly shared “We’re pleased to launch Spinmatic’s portfolio for our players in Greece. This addition enhances our offering with a selection of visually appealing and entertaining titles. At Betsson, we’re committed to continually broadening our content library to suit a wide range of player preferences, and Spinmatic’s games are a welcome addition to our diverse line-up.”
From fast-paced Crash games like Meteoroid Deluxe to the adventure-packed Ed Jones and the Book of Seth, Betsson players now have access to some of Spinmatic’s flagship titles. Whether they’re Jackpot chasers, retro lovers or high-speed thrill seekers, there’s a Spinmatic game ready to hit the mark.
“We are proud to see our games live with Betsson, a brand known for its high standards and player loyalty,” said Norbert Mathies, Managing Director at Spinmatic. “This partnership confirms that Spinmatic’s commitment to quality and innovation is exactly what leading operators are looking for.”
Greece’s regulated igaming market continues to offer exciting opportunities for forward-thinking brands. With major partnerships already live and more launches ahead, Spinmatic is demonstrating it’s ready to push even further.
The post Spinmatic goes live with Betsson in Greece appeared first on European Gaming Industry News.
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