G2E
iGaming Operators: Optimove Survey Analysis Shows Responsible Gambling Measures Build Player Trust and Loyalty
Findings from the Optimove 2023 iGaming Survey shed light on players’ positions on the ongoing challenge of tackling problematic gambling behavior within the iGaming industry. According to an analysis released by Optimove at Global Gaming Expo (G2E) in Las Vegas, an overwhelming 75% of players perceive responsible gambling tools as instrumental in bolstering trust and loyalty towards operators. The results are from the Optimove 2023 Report of Players’ Preferences in iGaming Marketing.
Impressively, approximately 90% of players actively set betting limits and a remarkable 97% demonstrate awareness of responsible gambling resources with 56% actively utilizing them. This highlights the escalating significance of iGaming sites’ responsible gambling initiatives and suggests that responsible gambling initiatives not only benefit players but also enhance the reputation and customer retention of operators.
Responsible gambling poses a critical challenge in the iGaming industry. Neglecting responsible gambling measures can lead to problem gambling, eroding trust and loyalty in operators. It’s essential for a healthy, sustainable player-operator relationship.
To address these insights, the Optimove 2023 iGaming Survey offers five key recommendations serving as a playbook for iGaming operators and helping them craft a personalized and socially responsible marketing strategy. This approach not only enhances the player experience but also effectively mitigates the risk of players developing unhealthy habits and practices:
- Promote Responsible Gambling: Operators should actively promote responsible gambling resources, fostering trust and loyalty by featuring them prominently on their website and in marketing materials.
- Encourage Betting Limits: Operators should encourage players to set betting limits by implementing user-friendly features for limit adjustment.
- Continuous Education: Operators should educate players about responsible gambling including potential risks and recognizing problem gambling signs.
- Monitor and Support: Operators should establish systems to monitor player behavior, offering timely support and intervention when needed, showcasing their commitment to player well-being.
- Use Data Analytics: Operators should leverage a customer data platform (CDP) for data analytics to identify and support players at risk of gambling problems, enabling early intervention.
These survey results come on the heels of Gartner Ranking Optimove #1 in Journey Orchestration in its 2023 Critical Capabilities for Multichannel Marketing Hubs. Optimove is also positioned highest in execution and vision among Challengers in the Magic Quadrant for Multichannel Marketing Hubs and is recognized as a noted leader in customer intelligence and measurement and optimization.
Visit Optimove at G2E in Las Vegas, October 10 to 12, in booth 2630 to get the report and further iGaming insights.
The inaugural G2E Dealer Championship will debut this year at Global Gaming Expo 2025, presented by the American Gaming Association (AGA) and organized by RX. The much anticipated competition brings together top casino dealers across the U.S. to compete for the title of the best dealer in America.
The multi-day event will culminate in cash prizes for the top three competitors. Additional details and nomination eligibility can be found by visiting www.globalgamingexpo.com.
The competition is open to full-time, part-time, and dual-rate dealers employed at land-based or online legal, regulated casino operators in the United States and requires nomination through their employer. Each casino property may nominate a maximum of one participant per operator property, with no more than four properties per enterprise considered for participation. Every participating dealer must be accompanied by a table games executive from the same property, who will also serve as a judge during the event.
Contestants will each deal Blackjack and traditional Roulette for 15 minutes, evaluated on technical skills, hospitality, and game control. Participation in both games is required. Based on the number of participants, the competition will feature a series of elimination rounds to determine the champion and runners-up.
“We’re thrilled to introduce the inaugural G2E Dealer Championship as one of the exciting new additions to this year’s event,” said Korbi Carrison, RX’s Event Vice President for G2E. “This competition celebrates the incredible skill, precision, and showmanship of casino dealers across the country as well as highlights the vital role they play in the gaming experience. The dynamic and engaging experience will recognize top talent and is sure to bring even more energy to the show floor.”
“This is more than a competition – it’s a recognition of the professionalism and talent that drive our industry forward,” said Debi Nutton, casino industry veteran and G2E Dealer Championship advisor. “Dealers are an integral part of the gaming experience, and the face of the industry for so many guests. I’m proud to help shine a spotlight on their craft at the industry’s biggest stage.”
Inspired by and in collaboration with the European Casino Association’s European Dealer Championship, G2E’s event will showcase their expertise while also engaging in skill challenges that highlight technical precision, flair, and a commitment to exceptional player experience. Designed to celebrate professionalism and talent within the industry, the G2E Dealer Championship promises to be a must-attend event at G2E this year.
For 25 years, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.
The post G2E INTRODUCES FIRST-EVER U.S. DEALER CHAMPIONSHIP appeared first on Gaming and Gambling Industry in the Americas.
AGA President and CEO Bill Miller
G2E 2024 Announces Gaming CEOs Jason Robins and Derek Stevens as Wednesday Keynote Speakers
- Jason Robins, DraftKings Co-founder and CEO
- Derek Stevens, Circa Resort and Casino Owner and CEO
SportsGrid has announced a partnership with the Global Gaming Expo to provide rich, curated content covering the latest trends, innovations, and developments across the global gaming industry.
G2E, the gaming industry’s premier global event, is set to take place from Monday, October 7, to Thursday, October 10, at The Venetian in Las Vegas. The expo will feature nearly 400 exhibitors from around the world, showcasing cutting-edge gaming technologies and solutions. Alongside the show floor experience, G2E offers attendees the opportunity to learn and connect through extensive networking events, workshops, and an education program led by industry leaders and experts.
“G2E is the standout gaming event on the calendar and has been run expertly by RX and the American Gaming Association. Our partnership gives us the ideal opportunity to showcase the gaming industry’s most influential voices and developments. We are excited to bring expert-driven content and discussions to a global audience, helping to define and shape the future of gaming.” commented Jeremy Stein, CEO, SportsGrid, Inc.
SportsGrid will be on-site at G2E producing exclusive interviews with high-profile executives, policymakers, and influencers shaping the gaming industry. The exclusive content from G2E will be distributed across their streaming video network and other relevant media channels, bringing the excitement of G2E to SportsGrid’s global audience.
“Partnering with SportsGrid amplifies our commitment to providing an unparalleled experience at G2E 2024,” said Korbi Carrison, G2E Event Vice President. “Together, we will showcase the dynamic voices and innovations shaping the future of the gaming industry, creating a platform for insight, connection, and growth. We look forward to working together to produce content that inspires and empowers our community.”
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