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G2E

iGaming Operators: Optimove Survey Analysis Shows Responsible Gambling Measures Build Player Trust and Loyalty

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Findings from the Optimove 2023 iGaming Survey shed light on players’ positions on the ongoing challenge of tackling problematic gambling behavior within the iGaming industry. According to an analysis released by Optimove at Global Gaming Expo (G2E) in Las Vegas, an overwhelming 75% of players perceive responsible gambling tools as instrumental in bolstering trust and loyalty towards operators. The results are from the Optimove 2023 Report of Players’ Preferences in iGaming Marketing.

Impressively, approximately 90% of players actively set betting limits and a remarkable 97% demonstrate awareness of responsible gambling resources with 56% actively utilizing them. This highlights the escalating significance of iGaming sites’ responsible gambling initiatives and suggests that responsible gambling initiatives not only benefit players but also enhance the reputation and customer retention of operators.

Responsible gambling poses a critical challenge in the iGaming industry. Neglecting responsible gambling measures can lead to problem gambling, eroding trust and loyalty in operators. It’s essential for a healthy, sustainable player-operator relationship.

To address these insights, the Optimove 2023 iGaming Survey offers five key recommendations serving as a playbook for iGaming operators and helping them craft a personalized and socially responsible marketing strategy. This approach not only enhances the player experience but also effectively mitigates the risk of players developing unhealthy habits and practices:

  • Promote Responsible Gambling: Operators should actively promote responsible gambling resources, fostering trust and loyalty by featuring them prominently on their website and in marketing materials.
  • Encourage Betting Limits: Operators should encourage players to set betting limits by implementing user-friendly features for limit adjustment.
  • Continuous Education: Operators should educate players about responsible gambling including potential risks and recognizing problem gambling signs.
  • Monitor and Support: Operators should establish systems to monitor player behavior, offering timely support and intervention when needed, showcasing their commitment to player well-being.
  • Use Data Analytics: Operators should leverage a customer data platform (CDP) for data analytics to identify and support players at risk of gambling problems, enabling early intervention.

These survey results come on the heels of Gartner Ranking Optimove #1 in Journey Orchestration in its 2023 Critical Capabilities for Multichannel Marketing Hubs. Optimove is also positioned highest in execution and vision among Challengers in the Magic Quadrant for Multichannel Marketing Hubs and is recognized as a noted leader in customer intelligence and measurement and optimization.

Visit Optimove at G2E in Las Vegas, October 10 to 12, in booth 2630 to get the report and further iGaming insights.

BetRiver

TaDa Gaming to Participate in G2E 2025

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TaDa Gaming is going to participate in G2E 2025. Billed as the catalyst for gaming through fostering innovation and driving growth, G2E, Las Vegas, is the place to be this 7-9 October. TaDa’s stand 4030 will host its impressive Experience Zone with new fish-shooting release Fortune Zombie 2 leading the way.

As the No.1 provider for these immersive casino games in addition to its innovative range of slots and Plinko, TaDa’s global expansion strategy has already produced significant results in a short timeframe across the US.

Fish-shooting title Fortune Zombie is a key draw through its U.S. centric narrative, cinematic graphics, multiplayer gameplay and Boss battles that have captivated players from the first shot.

New release Fortune Zombie 2 has amplified the action and the wins in a stunning new shoot to win game that takes players on a roller coaster journey with even bigger Bosses to take down.

This will be a highlight feature release, ready for delegates to play at the Experience Zone and relish the thrills of the Zombie Universe.

The triple pot TriLuck series, which includes U.S localised titles 3 Coin Treasures 2, 3 Rich Piggies, and 3 Pot Buffalo is already outperforming KPIs, with nearly 300K daily active users and players averaging 230 rounds per session.

With TaDa’s Leaderboard gamification tool now applicable, the already immersive gaming experience is further heightened with a resultant improvement on retention numbers.

TaDa’s innovative content is available through multiple casino operators including Ceasars and BetRiver: while the recent partnership with EveryMatrix and Bet MGM has opened up Michigan and Pennsylvania. These fast growing provider has successfully created wide exposure of its brand to players across America.

Combining TaDa’s expert localisation across all content and delivered by a U.S. led team for Account Management and Business Development, G2E is a prime opportunity for ambitious operators to meet TaDa to connect, learn, and share insights. Meetings can be pre-booked by emailing [email protected].

Ray Lee, Director of Business Development at TaDa Gaming, said: “For anyone attending G2E, Las Vegas who wants to stay ahead of evolving gaming trends, especially in mobile-first, socially engaging gameplay, then TaDa Gaming’s Stand 4030 is a must-visit. We offer immersive demos, marketing innovation and a window into how we are gearing up to redefine player engagement in the U.S. market.”

The post TaDa Gaming to Participate in G2E 2025 appeared first on Gaming and Gambling Industry in the Americas.

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G2E

G2E INTRODUCES FIRST-EVER U.S. DEALER CHAMPIONSHIP

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The inaugural G2E Dealer Championship will debut this year at Global Gaming Expo 2025, presented by the American Gaming Association (AGA) and organized by RX. The much anticipated competition brings together top casino dealers across the U.S. to compete for the title of the best dealer in America.

The multi-day event will culminate in cash prizes for the top three competitors.  Additional details and nomination eligibility can be found by visiting www.globalgamingexpo.com.

The competition is open to full-time, part-time, and dual-rate dealers employed at land-based or online legal, regulated casino operators in the United States and requires nomination through their employer. Each casino property may nominate a maximum of one participant per operator property, with no more than four properties per enterprise considered for participation. Every participating dealer must be accompanied by a table games executive from the same property, who will also serve as a judge during the event. 

Contestants will each deal Blackjack and traditional Roulette for 15 minutes, evaluated on technical skills, hospitality, and game control. Participation in both games is required. Based on the number of participants, the competition will feature a series of elimination rounds to determine the champion and runners-up.

“We’re thrilled to introduce the inaugural G2E Dealer Championship as one of the exciting new additions to this year’s event,” said Korbi Carrison, RX’s Event Vice President for G2E. “This competition celebrates the incredible skill, precision, and showmanship of casino dealers across the country as well as highlights the vital role they play in the gaming experience. The dynamic and engaging experience will recognize top talent and is sure to bring even more energy to the show floor.”

“This is more than a competition – it’s a recognition of the professionalism and talent that drive our industry forward,” said Debi Nutton, casino industry veteran and G2E Dealer Championship advisor. “Dealers are an integral part of the gaming experience, and the face of the industry for so many guests. I’m proud to help shine a spotlight on their craft at the industry’s biggest stage.”

Inspired by and in collaboration with the European Casino Association’s European Dealer Championship, G2E’s event will showcase their expertise while also engaging in skill challenges that highlight technical precision, flair, and a commitment to exceptional player experience. Designed to celebrate professionalism and talent within the industry, the G2E Dealer Championship promises to be a must-attend event at G2E this year. 

For 25 years, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.

The post G2E INTRODUCES FIRST-EVER U.S. DEALER CHAMPIONSHIP appeared first on Gaming and Gambling Industry in the Americas.

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AGA President and CEO Bill Miller

G2E 2024 Announces Gaming CEOs Jason Robins and Derek Stevens as Wednesday Keynote Speakers

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Leaders Will Take the Stage to Discuss the Future of Sports Betting and Casino Innovation
 
 The Global Gaming Expo announced that DraftKings’ Jason Robins and Circa Las Vegas’ Derek Stevens will feature as G2E’s Wednesday keynote speakers.
“We’re thrilled to bring another exceptional lineup of industry leaders to G2E,” said American Gaming Association (AGA) President and CEO Bill Miller. “From brick-and-mortar gaming to online wagering, this year’s speakers reflect the dynamism that is pushing our industry ahead. We look forward to showcasing the continued growth of gaming on the G2E keynote stage and throughout the show.”
Beginning at 9:00 a.m. PT on Wednesday, Oct. 9, the keynote will kick off the second day of expo hall activities. Full session details:
View From the Top: Perspectives from Top U.S. Gaming Leaders
Emmy-winning national sports reporter and show host Rachel Nichols will moderate back-to-back conversations with two of gaming’s most innovative leaders, addressing current evolutions in sports betting and casino gaming as well as what’s next for the industry in Las Vegas and nationwide.
  • Jason Robins, DraftKings Co-founder and CEO
  • Derek Stevens, Circa Resort and Casino Owner and CEO
G2E 2024’s education program begins Monday, October 7, at 9:00 a.m. PT, offering sessions on topics like the future of casino gaming, sports betting, AI, digital payments, responsible gaming, and tribal and international gaming.
Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2024 runs from October 7-10 (Education: October 7-10 | Expo Hall: October 8-10) at the Venetian Expo in Las Vegas.
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