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1/st-content-widens-its-southern-african-scope-via-sublicensing-deal-with-4racing 1/st-content-widens-its-southern-african-scope-via-sublicensing-deal-with-4racing

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1/ST CONTENT widens its Southern African scope via sublicensing deal with 4Racing

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1/ST CONTENT – the leading provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive sublicense agreement with South African rights holder, 4Racing.

This multi-year deal revolves around commingling and fixed-odds betting for 1/ST CONTENT’s leading portfolio of racetracks and charges 4Racing with the managing the exploitation and distribution of these exclusive pictures and data to online and retail operators across South Africa and the wider SADC (Southern African Development Community) whose 16 Member States include the likes of Zimbabwe, Angola and Tanzania.

1/ST CONTENT already assembles well over 3,300 days of racing each year from top North American racetracks, such as Gulfstream Park, Santa Anita, Golden Gate Fields, Laurel Park and Pimlico Race Course, Belmont Park, Aqueduct Racetrack and Saratoga Race Course, alongside Del Mar, Keeneland, Tampa Bay Downs and Woodbine. More recent international distribution partnerships (via NYRA, BetMakers and CDI) have made 1/ST CONTENT the pre-eminent player in the international-rights space.

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To which end, 1/ST CONTENT’s delivery of live pictures, data and multidimensional betting services now comprises an unrivalled network of over 70 North American tracks, equipping international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.

1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all U.S. racing, accordingly opens the door to many of the planet’s most prestigious horse races. Highlights include the Pegasus World Cup, every leg of the revered Triple Crown series (featuring the Kentucky Derby, the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships from Santa Anita (3-4 November).

This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time-zones, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at peak leisure-time viewing slots throughout South Africa, whose own daily domestic racing scene seamlessly transitions to East Coast start times at, for example, Gulfstream or Belmont Park.

Stephen Watson, Head of 4Racing TV, said: “1/ST CONTENT stands alone as the proven pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. So, naturally, we’re delighted to take charge of their portfolio under the terms of this progressive new sublicense agreement, allowing us to maximise the reach of North American racing not only in South Africa (a territory long-familiar with horse racing) but also in a broader span of the SADC’s emerging markets where a more educational play around this content is required in African States where football is king.

“More generally, 4Racing is reinvigorating the horse racing industry in South Africa and beyond with a commitment to diversity and transparency in its relationships with stakeholders, designing and implementing a series of new projects and strategies for the betterment of the sport.”

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Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added: “1/ST CONTENT is thrilled to build on our strategic relationship with 4Racing to widen the international reach of North American Thoroughbred racing in South Africa and SADC. As a result, fans and bettors around the world can now enjoy more coverage of top-quality racing than ever before, as out service corrals the lowest-latency feeds from thousands of annual meetings, showcasing tens of thousands of races each year. North American racing continues to assist worldwide operators in engaging untapped audiences by delivering 24/7 horse racing, and helps us return the value to a host of U.S. racetracks and their key stakeholders.

“4Racing have previously proven to be a strong partner for us in the Southern African market, so it’s fantastic to be expanding on an already valuable partnership. The distributional scope of their operators is second to none, across both retail and digital.”

Africa

Altenar obtains National Manufacturer licence in South Africa

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Leading sportsbook provider prepares to debut in African market after rigorous certification process

Altenar, a leading sportsbook and iGaming software provider, has successfully obtained a licence from the Western Cape Gambling and Racing Board (WCGRB), marking a significant milestone in its expansion into the burgeoning South African market.

Altenar is now a registered and licenced National Manufacturer in the thriving jurisdiction, following a rigorous process. During the initial stages, several stakeholders were required to complete detailed KYC and compliance checks, as well as fill in significant paperwork to demonstrate the provider’s suitability.

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This latest market debut demonstrates Altenar’s position as a sought-after partner with a flexible and localised solution. The opportunity opens up the doors to further expansion on the African continent and demonstrates its appeal to operators across multiple continents.

Sam Hill, Sales Director at Altenar, said: “Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It is another significant step for us globally and is a key target market for us to further establish our product. We’re confident we have all the necessary product features and quality to offer the best solution on the market. This is across core sports such as football and racing, as well as offering customers the ease to prioritise key local content and sports via our highly flexible UI/UX.

“There are also a variety of ways that we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead. We are looking forward to the future in South Africa and the wider African market.”

The post Altenar obtains National Manufacturer licence in South Africa appeared first on European Gaming Industry News.

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BMM Testlabs Promotes Obed Mathabe to Vice President ─ Operations, Africa

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance services, today announced the promotion of Obed Mathabe to Vice President ─ Operations, Africa. This promotion recognizes Mathabe’s outstanding contributions and leadership in the gaming industry, as well as his proven ability to drive operational excellence across the African region.

In his new role, Mathabe will oversee all operations within the African market, continuing to lead strategic initiatives and enhance BMM Testlabs’ service offerings. His extensive experience in operational management, business development, and regulatory compliance positions him as an ideal leader for the Company’s growth in Africa.

Kirk White, President, Land-Based Gaming & Inspections at BMM Testlabs, said, “Obed has been instrumental in driving BMM Testlabs’ success in Africa, and we are confident that his leadership in this new role will continue to propel the company forward. His blend of technical expertise, business acumen, and leadership experience makes him an asset for BMM as we continue to grow and expand our presence across the continent.”

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Mathabe has a long history with BMM Testlabs, having most recently served as Operations Manager at BMM Testlabs South Africa. In this capacity, he successfully planned and directed operational activities to meet the Company’s business objectives in technical services, local management information systems (MIS), and project office administration. His ability to balance strategic planning with day-to-day leadership has been a key factor in his success.

“I am thrilled to take on this new role at BMM Testlabs and further contribute to the success of BMM,” Mathabe said. “Having worked closely with our teams across Africa, I’m committed to expanding our footprint, enhancing operational efficiency, and ensuring we continue to deliver world-class services to our clients.”

Additionally, Mathabe has held key roles within BMM Testlabs, including Business Development Manager, where he collaborated with senior leadership to create and implement market access and sales strategies for the African region. He also served as Technical Compliance Manager, providing expert technical compliance consultancy services while working closely with regulators and clients to expand BMM’s services.

In other career roles, Mathabe was the Founder and Director of Gaming Sight (Pty) Ltd., where he played a pivotal role in growing the company and establishing it as a leader in the African gaming market.

He also held influential roles at Tsogosun and Royal Caribbean International, where he managed technical departments, ensured regulatory compliance, and enhanced customer satisfaction.

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Mathabe’s promotion comes as part of BMM Testlabs’ ongoing commitment to strengthening its leadership team and enhancing its operational capabilities in key markets. With his vast experience, Mathabe will help guide BMM Testlabs toward maintaining its position as a global leader in online and land-based compliance testing, inspections, training, and support for regulators and operators.

The post BMM Testlabs Promotes Obed Mathabe to Vice President ─ Operations, Africa appeared first on European Gaming Industry News.

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SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza

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SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.

As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.

By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.

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Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”

Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”

The post SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza appeared first on European Gaming Industry News.

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