Latest News
Emma Egan-Lawless, Former Growth Director at AppLovin, Joins Homa as Head of UA
Homa, one of the world’s leading mobile game publishing companies, is thrilled to announce the appointment of Emma Egan-Lawless as Head of User Acquisition (UA). This addition to the team marks a significant milestone in Homa’s strategy to hire top-tier talent to drive growth and creativity in the gaming industry.
During the past four years, Emma worked for AppLovin, where she made her way to Director of Growth, primarily focusing on assisting mobile-based companies in driving growth through innovation. Additionally, her expertise in strategic planning, growth marketing, and product management have contributed to the success of various global app campaigns. As Head of UA at Homa, Emma will lead the company’s efforts in enhancing player experience and implementing advanced UA and monetization strategies, specifically for the hybridcasual division.
“We are delighted to welcome Emma Egan-Lawless to our team,” said Naveen Mewani, Homa’s VP of Growth. “As we expand our portfolio of hybridcasual games, we aim to strengthen our tactics in hybrid monetization and shift our focus to in-app purchase monetization. We are confident that Emma will bring valuable knowledge to deploy a strategic approach that allows us to continue driving traffic, increasing player retention, and ultimately, generating further revenue for our games,” he adds.
“I’m excited to collaborate with the talented team at Homa, particularly the growth team that boasts such a fantastic experience and has achieved great results with chart-topping hits, such as Attack Hole and Fight for America. I look forward to contributing to the growth and evolution of Homa’s portfolio and wider gaming space,” adds Emma.
Latest News
TaDa Gaming Helps Players Go for Gold with Money Pot
TaDa Gaming is rounding up the year with pots of gold and a wealth of wins in Money Pot.
The feature loaded slot offers Scatters, Multipliers, Mystery Symbols, Jackpots and the Golden Lock & Respin feature, in a three reels, three rows, three fixed paylines release.
Traditional Yuanbao ingots bring multipliers from 0.5x to 10x depending on their colour. Mystery Symbols will spin and reveal Yuanbao, or the Mini, Minor and Major jackpots, which offer 15x, 25x and 50x the bet and can even trigger the bonus game which awards retriggerable Free Spins.
The Mystery Jackpot symbol can only reveal itself in the bonus game and nine identical symbols will trigger the Grand Jackpot for 3,000x the bet.
Caishen is both the Scatter, triggering the Golden Lock and Respin bonus game and a bonus collector. On a winning combination, he will collect and add all the Yuanbao symbols’ values to carry over to the bonus game. If there are no Yuanbao , multiplier symbols of 2x sequentially up to 20x the bet will take their place.
Money Pot also offers the TaDa Extra Bet feature. Players can choose either 1.5x bet to double the chance of triggering Golden Lock & Respin or 3x bet to quadruple the chances. Whatever they choose, the money pot is certainly on the table in this colourful and engaging release.
Sean Liu, Director of Product Management, TaDa Gaming, said: ‘As we approach Chinese New Year, we want our players to celebrate with immersive entertainment and multiple ways to win. Money Pot delivers on all fronts and, with 3,000x max win potential, it’s a great way to start the new year.’
The post TaDa Gaming Helps Players Go for Gold with Money Pot appeared first on European Gaming Industry News.
Latest News
ALT Sports Data Signs On as Latest Contributor to FeedConstruct’s Odds Aggregation Platform
FeedConstruct, a multi-award-winning provider of data feed solutions, has partnered with ALT Sports Data to integrate its specialized offerings into FeedConstruct’s innovative Odds Aggregator. This collaboration will grant operators access to a dynamic range of premier emerging and alternative sports content tailored for the evolving demands of modern bettors.
ALT Sports Data, renowned for its expertise in non-traditional and fast-growing bet-able sports, brings a fresh dimension to FeedConstruct’s platform. This partnership will enable betting operators to offer markets on some of the most engaging and content-rich properties across:
- Motorsports
- Combat Sports
- Action / Adrenaline Sports
The post ALT Sports Data Signs On as Latest Contributor to FeedConstruct’s Odds Aggregation Platform appeared first on European Gaming Industry News.
Latest News
Unleash your wild side with Potion of Madness
Play’n GO taps into the dark allure of duality with Potion of Madness, a bold, comic-book-inspired slot based on the timeless tale of Dr Jekyll and Mr Hyde.
Potion of Madness plunges players into a laboratory of chaos, where brilliant scientist Dr Jekyll and his monstrous alter ego, Mr Hyde, battle for control. This 5-reel video slot transforms with every Scatter, bringing Sticky Wilds, Re-Spins, and Free Spins into play. With its expanding reels and electrifying visuals, this slot delivers dynamic gameplay that keeps players captivated as they explore the fine line between hero and villain.
Potion of Madness builds suspense and excitement through its transformative mechanics. Dr Jekyll’s experiments unleash Wilds with every Scatter, while two Scatters trigger Re-Spins with Sticky Wilds. Three or more Scatters expand the reels to 5×6 during Free Spins, increasing paylines to 40 and boosting potential rewards with vertically expanding Wilds. Each feature ties seamlessly to the narrative, immersing players in a world of dramatic shifts and thrilling possibilities.
Fans of bold storytelling will appreciate Potion of Madness’s sharp visuals and compelling duality theme. Drawing inspiration from literary classics like Robert Louis Stevenson’s “Strange Case of Dr Jekyll and Mr Hyde,” this game mirrors the high-stakes drama of transformations. Players who enjoyed titles with evolving gameplay mechanics, such as Reactoonz, will find themselves drawn to the unpredictable and rewarding nature of this slot.
Head of Game Retention at Play’n GO, George Olekszy, said: “Potion of Madness captures the essence of thrilling unpredictability. With its dynamic features and evolving reels, players will find themselves immersed in a narrative-driven slot that offers both innovation and monstrous rewards.”
Potion of Madness promises to captivate players with its bold design and feature-rich gameplay – a must-play for those who relish narrative depth and the thrill of transformation.
The post Unleash your wild side with Potion of Madness appeared first on European Gaming Industry News.
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