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Arnold Ash delivers senior hires as it partners with The Pools
Arnold Ash, the executive recruitment specialist, has partnered with The Football Pools to provide integrated talent solutions for the relaunch of one of Britain’s most iconic brands.
Under the stewardship of new CEO James Arnold, The Football Pools now exists as the most famous and recognised element of a newly expanded brand and product portfolio via its new website. ‘The Pools’, as the new umbrella brand will be known, is building on its deep history; creating a new legacy for innovation and customer-centricity, focusing on an accessible to all, small stake, big win strategy, targeting the modern-day gaming player.
Arnold Ash is an executive recruitment and talent advisory business, led by CEO Jon Arnold, which provides integrated talent solutions to many of the leading operations and suppliers within the betting and gaming industry.
Arnold Ash has successfully completed several senior searches at The Pools reinforcing the leadership team and will continue to provide executive recruitment services as the company transforms and grows.
Jon Arnold, CEO of Arnold Ash, said: “I’ve known James Arnold for a long time and contrary to popular industry belief, he isn’t my brother or cousin! We worked closely together during his successful tenure as COO at LiveScore Group and Arnold Ash couldn’t be happier to now also be working as the executive recruitment partner for The Pools.
“The Football Pools means so much to so many people in this country. It is a truly iconic and nostalgic British brand and one that we are proud to work with as we help to support James and his management team’s vision and strategy. We have already placed some excellent professionals with them, as we continue to provide leading operators and suppliers with the very best integrated talent solutions.”
James Arnold, CEO of The Pools, said: “This is a hugely exciting time for The Pools as we get ready to launch our new app and go live with a new CRM system which will showcase our player-centric approach and how we are using technology to engage today’s modern gaming player.
“People and talent are crucial to the success of any company, and I have always been incredibly impressed with the way Arnold Ash rapidly integrate into a business to become a trusted, strategic partner. They provided me with some outstanding talent during my time at LiveScore and they have already done the same for The Pools. Due to both their partnership approach, and the outstanding level of the talent they source, we are delighted to work with them as a key strategic partner to deliver our executive talent.”
Latest News
SX Bet Bets Big on Berachain: Bringing Web3 Sports Betting to Bera

SX Bet is the fastest-growing on-chain betting exchange—built for the future of sports and crypto.
SX Bet has officially launched on Berachain, marking the next milestone in its cross-chain expansion strategy. With over 2 million bets placed, $675 million wagered, and 93% year-over-year growth in volume, SX Bet is reshaping the future of sports betting — and Berachain is the next big stage.
SX Bet’s Berachain launch comes with a unique incentive structure designed to reward bettors for their activity. Users can now place bets using the native $HONEY stablecoin and earn $SXBRT, a receipt token that can be staked to the SX Vault on BeraHub to generate weekly yields in $BGT, Berachain’s governance token. The more you win, the more you earn.
SX Bet will be hosting a summer Berachain betting tournament with a 69,420 bet credit prize pool from May 31 – July 14th and airdropping bet credits to top Berachain communities.
But the Berachain deployment is not just about incentives. It’s about creating a scalable global liquidity hub for bettors and builders alike. Builders can leverage SX liquidity to launch their own custom betting frontends and experiences.
“SX Bet isn’t just a single dApp — it’s a betting protocol anyone can build on. With this Berachain launch, we’re not just growing SX, we’re growing the entire Web3 betting ecosystem,” said Andrew Young, SX Bet Project Lead.
The cross-chain architecture enables shared liquidity across multiple blockchains, allowing users to place bets on their preferred chain without sacrificing odds or depth.
Already the top sports betting dApp by volume on Arbitrum, SX Bet has achieved sustained growth without relying on ongoing incentives — proving that sharp odds, fast UX, and a product-first approach win. Bettors choose SX for its peer-to-peer, non-custodial, on-chain model — a platform with the best odds, deepest liquidity, and a clear message: winners are welcome.
SX Bet is setting the standard for scalable sports betting infrastructure in Web3.
For bettors: more rewards, deeper liquidity, and better odds.
For builders: a plug-and-play liquidity engine to leverage and build upon.
For chains: a sticky, high-volume dApp proven to drive user growth and retention.
Start betting and earning on Berachain today: bera.bet
The post SX Bet Bets Big on Berachain: Bringing Web3 Sports Betting to Bera appeared first on Gaming and Gambling Industry in the Americas.
GAN Limited
SEGA SAMMY Completes Acquisition of GAN Limited

GAN Limited announced that it has completed its merger with an affiliate of SEGA SAMMY HOLDINGS INC.
SEGA SAMMY through its affiliated entity SEGA SAMMY CREATION INC. acquired all of the outstanding securities of GAN for $1.97 per share in cash, which represents a premium of over 121% to GAN’s closing stock price on November 7, 2023 (the trading day prior to the announcement that GAN entered into a merger agreement with SSC).
Seamus McGill, GAN’s Chief Executive Officer, said: “Our acquisition by SSC is an exciting next step for GAN and the culmination of many years of hard work to deliver an unparalleled and unique gaming experience for our clients and players. GAN’s board of directors carefully evaluated a range of options to maximize shareholder value, and SSC’s recognition of the value of our assets and people leaves us confident that this transaction is in the best interest of our shareholders and provides a home for our assets to flourish. We look forward to seeing the company continuing to grow with the guidance of a global gaming and entertainment leader.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, said: “We are excited to be bringing the GAN team onboard. The team brings significant experience in the U.S. market, along with significant technical and development resources. This marks a new chapter in SEGA SAMMY’s operations, and we look forward to serving our customers with increased product offerings and resources.”
B. Riley Securities Inc. served as financial advisor to GAN’s Special Committee and Board of Directors and Sheppard Mullin Richter & Hampton LLP is served as legal counsel to GAN. SMBC Nikko Securities served as SEGA SAMMY’s financial advisor and Greenberg Traurig acted as SEGA SAMMY’s legal counsel.
The post SEGA SAMMY Completes Acquisition of GAN Limited appeared first on Gaming and Gambling Industry in the Americas.
BetMGM
Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri

Century Casinos Inc. announced that its subsidiary, Century Casino & Hotel Cape Girardeau (Century), has entered into a long-term agreement with BetMGM to bring BetMGM’s sports betting platform to the Missouri market.
Under the terms of the agreement, BetMGM will operate an online and mobile sports betting application under Century’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to Century, with a guaranteed minimum, as well as retail sportsbook options to be exercised at Century’s discretion.
“We are excited to partner with BetMGM, a leading online sports betting and gaming entertainment company with a dynamic and innovative brand. This partnership is another step forward in leveraging our Missouri licenses and delivering premium entertainment experiences for our customers,” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos.
The post Century Casinos Announces Sports Betting Partnership with BetMGM in Missouri appeared first on Gaming and Gambling Industry in the Americas.
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