WiseGaming, a leading global sports betting and gaming platform, has entered into a strategic partnership with Zenith, Asia’s premier iGaming platform provider.

This collaboration will enable WiseGaming’s extensive partner portfolio to gain seamless access to over 10,000 standout titles across key markets in Asia and Latin America. These games will be made available via Zenith’s OneAPI integration allowing WiseGaming to tap into a vast content library with localised performance, rapid onboarding, and centralised support — all through a single touchpoint.

WiseGaming’s collaboration with Zenith supports the company’s mission to provide best-in-class secure, flexible, innovative, reliable, and customer-centric solutions that drive long-term success.

WiseGaming Senior Business Development Manager, Oz Mustafa, commented: “From the initial introduction to the ongoing integration process, our partnership with Zenith has been positive and productive — one we’re excited to showcase to the industry. As we expand across multiple regions and jurisdictions, Zenith’s support will be key in delivering value to both our existing brands and those soon to go live. We look forward to a long and rewarding partnership.”

Zenith Business Development Manager, Vitali Smoliarenko, added: “We’re fully aligned with WiseGaming’s vision and ambition across multiple markets, and Zenith is committed to delivering solutions that empower them to move forward. From the outset, we saw strong synergy with its goal to scale efficiently. We’re proud to support their growth strategy and broader business objectives.”

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PrizePicks announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company. Great Place To Work is the global authority on workplace culture, employee experience and leadership behaviours proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.

The Michigan Gaming Control Board has issued cease-and-desist orders to five illegal online gambling operators—BoVegas Casino, BUSR, Cherry Gold Casino, Lucky Legends and Wager Attack Casino—after discovering they were targeting Michigan residents without proper licenses. These operators are violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code. The MGCB’s investigations found that these sites have been accepting wagers and deposits from Michigan residents on sports events, slots, blackjack and other casino games—all without the oversight and safeguards required by law. Players using these platforms face unreliable payouts, unfair gaming practices and have no legal recourse in case of disputes.

ZOOT, a sweepstakes gaming platform bringing video game sensibilities to iGaming entertainment, announced it has raised $6 million in seed funding led by CoinFund, one of the world’s first cryptonative investment firms, with participation from Griffin Gaming Partners to expand the current US-focused business to a global-facing, stablecoin-driven one. The investment further grows the opportunities for instant, borderless payments in digital entertainment as stablecoin adoption surges past $239 billion in circulation, with payment giants like Visa and PayPal racing to integrate crypto rails for faster, cheaper transactions. ZOOT is building an iGaming platform that pioneers a new approach to iGaming that combines the engagement of video games with the efficiency of blockchain-based payments.

Partnerships

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport. Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalisation, recommendations, gamification, quick bets, player engagement features and more. Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot.

International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018. In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.