Swedish-founded gaming giant live in New Jersey, Michigan, Connecticut, and now Pennsylvania and West Virginia with top-tier operators 

Play’n GO, the world’s leading casino entertainment provider, has today announced a five-state partnership with leading US operator DraftKings, which also includes its sister brand, Golden Nugget. 

Having launched in New Jersey, Michigan, and Connecticut earlier this year, today marks a clean sweep of five regulated states where Play’n GO is active and in partnership with DraftKings. To date, DraftKings players in the aforementioned states have enjoyed classic Play’n GO titles such as Piggy Blitz, Fire Joker, and the game taking the US by storm, Colt Lightning Firestorm, all of which are now available in Pennsylvania and West Virginia too.  

Play’n GO first partnered with DraftKings in May 2024, and have wasted no time in launching in each regulated state. Having first launched in the US in July 2022, Play’n GO is now live in five US states with multiple operators.  

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Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “The DraftKings and Golden Nugget brands are synonymous with gaming in the US, and we are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together. We believe our games portfolio, our preference for direct integration, and our commitment to listening to our customers all make us the best casino entertainment provider in the world, and the ideal partner for any operator. We are proof that a sustainable, entertainment-led business model is the key to success in the long-term, and we believe that this will allow us to continue providing world-class content in the US and beyond for many years to come.” 

DraftKings, one of North America’s leading operators, has gone live with EveryMatrix casino content in Ontario, Canada – the tier-1 supplier’s latest entry into a large iGaming jurisdiction in North America.

EveryMatrix will provide DraftKings customers in Canada’s largest province with games from its in-house studios including Armadillo Studios via seamless integration with SlotMatrix, its proprietary B2B aggregation and content provision offering.

The Ontario launch is the second North American territory to see EveryMatrix content go live with DraftKings, following New Jersey in June last year.

The leading iGaming technology provider is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix.

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EveryMatrix has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario.

“This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”

“DraftKings passing on the surcharge to its customers feels like an abuse of power in markets where customers are not always spoiled for choice,” said Neil Roarty, head of North American publishing at ClickOut Media. 

“Regulation of sports betting was supposed to provide more customer protection. However, if the brand with the highest market share can just whack a charge on players because it doesn’t want to pay more in taxes, then the whole concept of legal sports betting becomes questionable. 

“Would this happen in any other industry? A market leader should not be able to hike up prices with customers having no option but to pay it. Another option of course is that they simply choose to play elsewhere.”