IGB Live 2024 in Amsterdam on July 17-18 will feature Atlaslive, a leading B2B software development company in the iGaming industry. The event will include Atlaslive’s top executives: CEO Maxim Slobodyanyuk, COO Lidiia Vakulenko, CMO Bogdana Yavorskaya, CPO Lasha Kupatadze, and Sales team.

Atlaslive will share the capabilities of its Sportsbook Platform, which is designed for both launching new online betting businesses and enhancing existing operations. Known for fast time to market, this Platform allows operators to go live swiftly and efficiently.

The Atlaslive Sportsbook Platform stands out with capabilities like real-time bet monitoring, customizable margins, limits, and delays for any sport or event, and seamless switching between live and pre-match settings. This ensures flexibility, customization, and reliability, providing a superior experience for both operators and players.

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At IGB Live 2024, Atlaslive will tell more about the features of their powerful and effective Risk Management Tool (RMT), which significantly helps iGaming businesses save money and maintain complete control over betting and online casino processes. Moreover, the company integrates advanced AI and ML capabilities to boost prediction accuracy and speed up detection.

Atlaslive also revealed that besides a recent rebranding, there have been important staff updates. These changes are expected to accelerate the creation of new tools and features. While many developments remain hidden currently, Atlaslive invites everyone to learn more by meeting them in person in Amsterdam and answering questions.

The new CPO of Atlaslive, who will also be attending the exhibition in July, will tell about the gamification tools the company uses in the Atlaslive Platform and their impressive effectiveness in increasing user retention rates and conversion rates for operators. It’s truly amazing to see how technology is changing trends and transforming online gaming into a new exciting world with personalized user experiences and satisfied partners.

Lasha Kupatadze “We use gamification techniques that evoke excitement and fun, drawing on our understanding of what users enjoy. By focusing on personalized and interactive experiences, we create a dynamic and engaging environment that keeps players returning, ensuring long-term success for both our platform and our partners.”

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It’s interesting that besides sports betting, the company offers operators other beneficial software solutions and opportunities to expand their audience and profits, particularly through casino games. One of the key advantages is Atlaslive’s extensive game library. With over 15,000 games sourced from top global game providers, the Atlaslive portfolio covers a wide range of options. This includes slots, live casino games, table games, virtual sports, lotteries, megaways, and bonus buy features, catering to diverse tastes and preferences around the world.

Atlaslive’s Casino Product Officer, Anna Batarina, shared “We are actively using big data and AI to analyze user behavior and preferences in real-time so that we can provide game recommendations and promotions that feel almost custom-made.”

To get more about Atlaslive’s customizable and innovative products, meet the Atlaslive team at Stand 12-B22 (hall 12) at IGB LIVE on July, 17-18. It’s a great opportunity to communicate with key team members and better understand how dynamic and secure technologies can make your iGaming business even more successful. Atlaslive, the tech behind the game. Evolve now!

Popular iGaming content provider BGaming makes long-haul air travel more appealing in Aviamasters, which features original mechanics, random multipliers and rockets, and a x250 max multiplier.

In this casual game, the longer the plane is in the air, the bigger the prizes. Players must fuel up and send their aircraft on a random path, aiming to hit multipliers that help the plane soar higher. Multipliers have the power of x2, x3, x4, x5 or +1, +2, +5, +10 and diversify the route. If the plane hits a rocket, its trajectory is lowered and the round balance is divided by two.

The progress dashboard builds anticipation, with the altitude, distance and multiplier values displayed there throughout each round of Aviamasters.

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Despite its easy gameplay and autoplay mode, this casual, low-volatility game can be adjusted to different player tastes, with a max bet of €1,000 and four speed options which are easily switchable during each round. The default speed is set to 2 and represented by a person walking, while other options are tortoise, hare and lightning speeds. The realistic physics of flight provide an added thrill to the game.

Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “Casual games have become one of the most popular genres in our portfolio over the last year, and Aviamasters really injects originality into this line-up with its unique and unpredictable mechanics.

“Additionally, we have focused heavily on graphics and sound, to ensure that the aircraft’s journey across the sky keeps players engaged as they hope for its safe landing.”

DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate management and data tracking powerhouse under the PartnerMatrix brand.

PartnerMatrix will combine the strengths of PartnerMatrix Intelligence’s advanced data tracking and analysis capabilities with its leading affiliate and agent management systems, providing both affiliate and operator customers with a superior, all-in-one solution.

Following its integration earlier this year, customers can access PartnerMatrix Intelligence both within the PartnerMatrix platform and as a standalone option.

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Lewis Civin, co-founder of DeepCI will become Chief Product Officer for PartnerMatrix working alongside existing PartnerMatrix CEO, Vahe Khalatyan.

PartnerMatrix is the iGaming industry’s most comprehensive affiliate and agent management multi-brand system with real-time data enabling affiliate managers to create, manage, track and analyse their programs from one, easy-to-use location.

In 2023-24 the PartnerMatrix system saw traffic increase by more than 135% Year-on-Year helping to connect 170,000 affiliates to its brand partners. Total 2023 revenues increased by 175% compared to 2022, with a large pipeline of prospects for the rest of this year.

Vahe Khalatyan, CEO PartnerMatrix, said: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering.

“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.

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“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”

Lewis Civin, CPO, PartnerMatrix, said: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.

“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.

“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”

PartnerMatrix will exhibiting at stand 10-D50 iGB Live in Amsterdam on 16^th to 19^th July. Don’t miss the chance to meet the team and take a dive deep into all the new opportunities we can offer you. Book a meeting today!

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