Canada
PointsBet Canada Renews The Sweep 16 Bracket Challenge with Spotlight Sports Group Ahead of Second Annual PointsBet Invitational Curling Tournament
Spotlight Sports Group (SSG), a world-leading technology, content and media company specializing in sports betting and fantasy sports, announced that it has built a fully-managed bracket challenge for PointsBet Canada to support its second annual curling tournament.
This partnership follows a successful execution of The Sweep 16 bracket challenge last year, which was well received and saw thousands of participants. This year’s platform has been updated to include new features such as allowing users to create private groups for additional play and enjoyment. This year’s bracket challenge also debuts one-click buttons that promote community connectivity and allow users to share their bracket on any social media platform.
The bracket challenge is hosted on a stand-alone platform and was built with a direct connection to the PointsBet Canada sportsbook so bracket challenge participants can easily place bets on the PointsBet Invitational as well as other sports.
Like last year, participants are competing for a $1 million grand prize, should they create a perfect bracket. The bracket challenge provides a one-stop-shop connection to the men’s and women’s tournaments via an up-to-the-minute tournament tracker that showcases match results in real time.
Commenting on the continued partnership, the US B2B Partnerships Senior Vice-President for Spotlight Sports Group, Rick Wolf, said: “When you have great success in a collaboration like we did last year, it was obvious to expand with PointsBet Canada. The SSG SaaS Games Engine is unique in its ability to create this custom solution with the design and direction of PointsBet’s team. The user experience is paramount and that is why we ensure participants can follow the tournament entirely on the platform and place bets with ease.”
The Chief Commercial Officer for PointsBet Canada, Nic Sulsky, added: “Last year’s inaugural PointsBet Invitational was a resounding success on the ice and The Sweep 16 bracket challenge brought the audience engagement to a new level. The top-notch SSG team manages everything from beginning to end, which allows us to focus on delivering the audience. Our combined success last year meant we could create a platform that mirrored our branding and provided a superior user experience again this year.”
The PointsBet Invitational will run from September 27 through October 1 at the Sixteen Mile Sports Complex in Oakville, Ontario. The Sweep 16 bracket challenge can be filled out at any point before the tournament begins.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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