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Vixio announces the finalists for the 2023 Global Regulatory Awards

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Now in its seventh year, the GRAs recognise and celebrate the achievements of individuals, teams and organisations across the gambling industry who have excelled in compliance, corporate social responsibility and safer gambling.

“We received a record number of submissions, making this year’s awards the most competitive since inception. The quality of nominations demonstrates how the industry views the importance of compliance and the ongoing requirement to maintain compliance excellence,” stated Mike Woolfrey, CEO of Vixio. “Thank you to the judging panel for your hard work and rigorous and independent judging to ensure the awards are hotly contested. Those who made the shortlist should consider this a significant achievement.” Woolfrey further stated.

The 2023 Global Regulatory Awards presentation will take place on November 29th at the De Vere Grand Connaught Rooms in London. Due to the popularity of the awards, tables will sell out fast. Vixio advises booking now to ensure you don’t miss out.

The official 2023 shortlist is as follows:

AML/MLR Professional of the Year

  1. Antonello Cuschieri, Greentube
  2. Camila Caresi, Pay4Fun
  3. Laura KolensMatley, Flutter Entertainment
  4. Ross Ferguson, Genting Casinos

Award for Commitment to Compliance by an Affiliate Company

  1. Better Collective
  2. Gambling.com Group

Award for Outstanding Contribution to Safer Gambling Category Sponsor: San Manuel Tribal Gaming Commission

  1. 888 William Hill
  2. Betsmart Consulting
  3. Betting and Gaming Council
  4. Casino Guru
  5. DraftKings
  6. Entain
  7. EPIC Risk Management
  8. Gauselmann
  9. Genting Casinos
  10. Kaizen Gaming
  11. Ontario Lottery and Gaming Corporation
  12. YGAM

Award for Outstanding Individual Contribution to Responsible GamblingCategory Sponsor: BetConstruct

  1. Aaron GlynWilliams, Ontario Lottery and Gaming Corporation
  2. Anna Davies, Metropolitan Gaming
  3. Martin Lycka, Entain
  4. Paul Buck, EPIC Risk Management

Best Regulatory Law Firm of the Year

  1. Bird & Bird
  2. CCA Law Firm
  3. CMS
  4. Greenberg Traurig
  5. GTG Advocates
  6. Herzog Fox & Neeman
  7. Kyriakides Georgopoulos Law Firm
  8. RM Legal
  9. Segev LLP
  10. Simion & Baciu

Best Regulatory Lawyer or InHouse Counsel of the Year

  1. Alcina de Oliveira Alves, CCA Law Firm
  2. Andy Danson, Bird & Bird
  3. Cosmina Maria Simion, Simion & Baciu
  4. Emeline d’Ollone, Catena Media
  5. Erica Okerberg, Greenberg Traurig
  6. Filipe Mayer, CCA Law Firm
  7. John Kyriakides and John Broupis, Kyriakides Georgopoulos Law Firm
  8. Matthew Plampton, Bally’s Interactive
  9. Sue Dawson, Light & Wonder
  10. Thalia Siamani, OKTO

Chief Compliance Officer of the Year – Category Sponsor: DraftKings

  1. Alex Henderson, GIMO
  2. Ashley Padgett, Flutter Entertainment
  3. David Webb, BetConstruct
  4. Jimmy Howard, Metropolitan Gaming
  5. Tom Cunningham, National Indian Gaming Commission
  6. Zeljka Perkovic, Huddle

Compliance Innovator of the Year

  1. ArdentSky
  2. Compliable
  3. Department of Trust
  4. Docaposte
  5. Neccton
  6. OneComply
  7. Pay4Fun
  8. SQR Group

Compliance Professional of the Year

  1. Blaine Preston, Light & Wonder
  2. Christina ThakorRankin, 1710 Gaming
  3. David Webb, BetConstruct
  4. Helen Davies, Flutter Entertainment
  5. Jessica Feil, OpenBet
  6. Jimmy Howard, Metropolitan Gaming
  7. Karine Kocharyan, BetConstruct
  8. Mike Robbins, Gaming Laboratories International
  9. Roxana Numa, Department of Trust
  10. Roxane Scicluna, Greentube
  11. Sara Condo, IGT
  12. SarahJayne Van Greune, Ilixium

Compliance Rising Star Special Award

  1. Adelayo Banjo, Games Global
  2. Antoine Vandemoortele, Ontario Lottery and Gaming Corporation
  3. Daniel Spencer, EPIC Risk Management
  4. Jessica Keogh, Games Global
  5. Johannes Ingi Kolbeinsson, PAYSTRAX
  6. Melanie Dunmar, Design Works Gaming
  7. OanaAdina Rusu, Greentube
  8. Thomas Zhong, IMG Arena

Compliance Team of the Year

  1. BetConstruct
  2. Estoril Sol Digital
  3. EveryMatrix
  4. Flutter Entertainment
  5. Gauselmann
  6. Genting Casinos
  7. Gaming Laboratories International
  8. Huddle Tech
  9. Kaizen Gaming
  10. Metropolitan Gaming
  11. Scientific Games
  12. Videoslots

Head of Regulatory Affairs/Government Relations of the Year

  1. Adam Torres, San Manuel Tribal Gaming Commission
  2. Antony Gevisser, Super Group
  3. Charmaine Hogan, Playtech
  4. David Foster, Entain
  5. Jessica Feil, OpenBet

Legal Team of the Year

  1. Campeón Gaming
  2. EveryMatrix
  3. Kambi
  4. Light & Wonder
  5. Oryx Gaming
  6. Paysafe
  7. Segev LLP
  8. Soft2Bet

Outstanding Contribution to Safer Game Design

  1. Design Works Gaming
  2. Light & Wonder
  3. Print Studios

Outstanding Contribution to Sports Betting Integrity Award

  1. Entain
  2. Flutter Entertainment
  3. Genius Sports
  4. Neccton
  5. Sportradar

Payment Service or Solution Provider of the Year

  1. Freemarket
  2. Ilixium
  3. OKTO
  4. Paramount Commerce
  5. Passport Technology
  6. Pay4Fun
  7. Paysafe
  8. PAYSTRAX

Regtech Provider of the Year

  1. BetConstruct
  2. Department of Trust
  3. Gaming Innovation Group
  4. GeoComply
  5. IDnow
  6. Mindway AI
  7. Neccton
  8. OneComply
  9. Playtech
  10. Rightlander
  11. SG:certified
  12. Synalogik

Regulatory Initiative of the Year – Category Sponsor: Docaposte

  1. DGOJ (Spain)
  2. iGaming Ontario
  3. San Manuel Tribal Gaming Commission
  4. Slovak Gambling Regulatory Authority

Responsible Approach to Advertising or Marketing Award

  1. Flutter Entertainment
  2. Ontario Lottery and Gaming Corporation
  3. Slovak Gambling Regulatory Authority

Responsible Gambling Service or Solution Provider of the Year – Category Sponsor: Kaizen Gaming

  1. Betknowmore UK
  2. Department of Trust
  3. EPIC Risk Management
  4. Focal Research Consultants Limited
  5. Gamban
  6. GamCare
  7. GBG
  8. Gordon Moody
  9. LexisNexis Risk Solutions
  10. Mindway AI
  11. Neccton
  12. YGAM

The 2023 recipient of the Compliance Lifetime Achievement Special Award, sponsored by eCogra, will be named via a separate special announcement prior to the Global Regulatory Awards ceremony.

AI

Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

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Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.

The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.

Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.

At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”

Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.

Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.

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Hasbro Strikes New Multi-Year Casino Licensing Partnerships

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Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.

Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.

Following is the list of partners:

• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)

• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)

• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)

• Bally’s – B2C Online casino operator (MONOPOLY)

With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.

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