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AppGallery proves its title of “Best alternative app store” by uniting the gaming community at Gamescom 2023

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As one of the leading app distribution platforms, AppGallery had an exciting time engaging with game enthusiasts from all over the globe at this year’s Gamescom. Gamescom 2023 attracted 320,000 attendees from over 100 countries, coupled with 180 million tuning in online. It was a spectacular time for everyone as they bonded over their love for games. Together with some of the biggest names in the gaming industry, AppGallery booth showcased different, and beloved fan-favourite games through fun activities and thrilling events.

“Gamescom 2023 was the perfect stage for gaming enthusiasts worldwide to converge together in celebration of their shared passion. With attendees from all around, everyone had an enjoyable time at the different booths. AppGallery was thrilled to feature some of its top games through captivating displays and activities that certainly left an unforgettable impression on all,” said Jamie Gonzalo, VP of Huawei Mobile Services Europe.

Day 1: World of Tanks: Blitz

To kick off Gamescom 2023, AppGallery featured the popular MMO action shooter game, World of Tank: Blitz (WoTB), and its developer, MS-1, the leading mobile studio of Wargaming.

The day started off with a Huawei Lucky Draw that occurred a few more times throughout the day, seeing a big crowd waiting in line to get a chance to win exclusive prizes from Huawei.

Attendees were entertained by on-stage activities hosted by staff from WoTB and guest influencers. They had a chance to attend an exciting tournament that saw some of the best players within the community go up against a few lucky fans as they engaged in exhilarating gameplay. World of Tanks: Blitz also prepared a captivating quiz for all guests to the AppGallery booth, with the possibility to win eye-popping game merch and Huawei devices.

It was a meaningful time down at the game zone as WoTB Developers and invited influencers like WoTB Joe, Xerogaviazzus, Juicy_Tender_Steak and BLITZ Mobilnie spent the day speaking to attendees, answering burning questions about the game and its development. Fans had the unique opportunity to take on their favourite influencers, pitting their skills against these esteemed players they admire in the community.

Day 2: Dragonheir: Silent Gods, Lords Mobile and Viking Rise

The second day saw acclaimed developers Nuverse and IGG take the main stage.

Nuverse introduced an exclusive look into the highly anticipated game, Dragonheir: Silent Gods, set to launch later this year on AppGallery. Attendees got a chance to acquaint themselves with fan-favourite guest influencers Icrimax and Skyasterix. They gained a first look at the different gameplays offered as the influencers engaged in exhilarating 1V1 PVP mode battles and explored the Goblin Dungeon Mode. After that, AppGallery booth guests even had a chance to challenge influencers in a breathtaking battle! For all tournament and quiz winners, Nuverse prepared special game-related merch.

 

IGG continued the second half of the day featuring 2 of their top titles, Lords Mobile, and Viking Rise. Attendees were treated to an abundance of exclusive Lords Mobile merchandise, gift codes and exclusive Huawei prizes during the game shows conducted by AppGallery. Gaming influencer AppGaming also took to the stage, answering questions from fans and going about taking photos.

Day 3: Summoners War: Sky Arena

On Saturday, Com2uS showcased a beloved fan-favourite, Summoners War: Sky Arena and Summoners War: Chronicles. The entire day was jam-packed with activities starting off with Huawei’s Lucky Draw, witnessing a substantial ready-to-win crowd. The Summoners War quiz also took place, where we saw a lucky few walk away with exclusive Huawei prizes and on-site live drawings from Com2uS HQ Art Team. Stage activities were hosted by a well-known German influencer, Mellissa Lee (Breedingunicorns).

The program continued with the first-ever live-streamed 2vs2 ALLSTARS Tournament which saw attendees enthusiastically rooting for their favourite players to win as they witnessed a showcase of skill and teamwork. Cosplay enthusiasts got a chance to learn how to dress up as their favourite characters from the game through an amazing performance of live cosplay creation by Maxim and Simon.

Day 4: Archosaur Games Event and Land of Empires: Immortal

Archosaur Games put on a show at the AppGallery booth on the final day of Gamescom 2023, featuring popular creations that had every attendee captivated by the diverse range of gaming experiences. The developer presented their latest release, the recently launched Madtale: Idle, alongside one of their more renowned titles, Dragon Raja, through game introductions that offered a glimpse into the different gameplays each title offered. Attendees resonated well with the rich narrative and breathtaking visuals of the games, which gave them a fresh perspective of what Archosaur Games can bring to the table.

Other exciting activities included an interactive makeover session based on another popular title of the developer, Life Makeover. Similar to what players can do within the game, attendees had the opportunity to dress up their bellowed characters during game live-play on a stage. They also had a chance to get special Life Makeover merch by joining AppGallery Discord channel.

Nurverse wrapped up Gamescom 2023 putting a spotlight on their popular creation, Land of Empires: Immortal. The finale included an engaging quiz session that took place on stage, which was complemented by yet another Huawei Lucky Draw.

All days: Fun online on the AppGallery Discord channel!

Huawei Lucky Draw was probably one of the most anticipated moments during those four days. Every day there was a huge crowd waiting in line to chat with a moderator on the stage, and, of course, spin the wheel and win exciting Huawei prizes!

Fortunately, for those who didn’t have enough luck to win during the event, we prepared a special Discord channel dedicated to Gamescom attendees. After joining, they had a chance to spin the wheel again and get devices from Huawei or AppGallery coupons. That was just one of Discord’s advantages, as from then they joined the united community of gamers, with an opportunity to gain new friends and discuss and play their favourite games together.

AppGallery Discord campaign was a huge success, with 1000+ users joining the channel during the four days of Gamescom.

Huge success during the AppGallery Game Fest campaign

The end of August also marked the end of AppGallery’s ongoing Game Fest 2023 campaign. The over-month-long spectacle offered enticing coupons worth up to 100% off up for grasp. Fans who couldn’t make it down to Gamescom 2023 could still take part in the fun of it all by indulging in the discounts on some of their favourite games. Popular titles such as Viking Rising, Land of Empires, Doomsday and more offered further discounts of up to 30% off on in-game purchases.

AppGallery saw a great response with a remarkable tally of over 16,000 redemptions. Furthermore, the campaign extended beyond Huawei users as the platform saw a surge in signups from Android users. Due to the inclusive nature of AppGallery, Android users simply had to follow 3 simple steps to successfully create their accounts. Game Fest 2023, reminds the gaming community of what more AppGallery offers apart from the top gaming titles.

AppGallery at Gamescom – the best experience for gamers!

With 4 days of exciting activities, endless Lucky Draws and fruitful engagement, attendees were left with hearts full of excitement and new core memories unlocked. Apart from showcasing popular games, Gamescom 2023 was the perfect space for the gathering of kindred spirits as they celebrated their common love for the world of gaming.

Living up to the title of being the “Best Alternative App Store”, AppGallery continues to feature a wide variety of games spanning different genres that include role-playing, sports, strategy games and many more. The platform goes beyond to enhance a user’s overall gaming experience through its exclusive deals. However, the deals aren’t merely about affordability but about offering premium in-game content that brings gamers that elevated feeling of fun and competitiveness. The success of the platform thus far is truly a testament to AppGallery’s commitment to bridging the gap between player and creator, further growing the sense of community that is at the core of gaming culture.

Andres Troelsen

Andres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM

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EGT Digital is pleased to announce that Andres Troelsen has joined the company’s team. Effective from 01 August, he takes on the position of Regional Sales Director iGaming for the LATAM region.

Mr. Troelsen holds a degree in Business Administration and Management from the prestigious Universidad de Palermo in Buenos Aires. He brings business experience with a strong focus on the gaming sector, most recently serving as Commercial Director LATAM at Belatra. Earlier in his career, he held leadership roles across diverse sectors, including winemaking, shipbuilding, legal services, media, and entertainment. Throughout his career, he has consistently delivered strong results, significantly enhancing company performance and helping position those organizations among the leaders in their respective industries.

“I am happy that EGT Digital is giving me this opportunity,” said Mr. Troelsen. “It will be a challenge for me to further increase the brand’s presence in a highly competitive region such as Latin America. I believe that I will successfully cope with the task thanks to my extensive experience in the gaming industry and deep relationships with key operators throughout the local markets. Adding to this the fact that the company’s innovative developments already have an excellent reputation as high-quality solutions able to satisfy the tastes of every type of player, I am confident that we will very quickly position EGT Digital as a top-tier player in LATAM.

Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also expressed her positive expectations regarding the appointment: “Latin America holds enormous potential for our products, which makes it a region of strategic importance for EGT Digital. Andres Troelsen is the ideal choice, with the skills and leadership needed to achieve our ambitious goals.”

The post Andres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM appeared first on Gaming and Gambling Industry in the Americas.

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SOFTSWISS Joins Forces with TechIsland to Support Fire-Affected Areas in Cyprus

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During a challenging time for Cyprus, which is currently facing the devastating consequences of recent wildfires, SOFTSWISS, the global tech company providing software for iGaming, stands in solidarity with local communities. The company is actively participating in TechIsland’s fundraising initiative, aimed at providing immediate relief to those affected and supporting recovery efforts.

As a member of the local tech ecosystem, SOFTSWISS is contributing to the broader TechIsland initiative, which brings together Cyprus’s IT and innovation community to provide immediate emergency relief and long-term recovery support.

The company has made a financial donation, which will be directed toward three key areas:

  • Wildfire prevention and fire protection infrastructure;

  • Installation of early warning systems;

  • Urgent assistance for families impacted by the fires.

This initiative reflects a broader pattern of social responsibility. SOFTSWISS consistently responds promptly to natural disasters, especially in countries where its employees, clients, or partners are based. In 2023, the company launched the HELP Brazil campaign following catastrophic floods and also supported a charitable initiative in Poland under similar circumstances.

Through these efforts – from Latin America to Europe and now Cyprus – SOFTSWISS reinforces its commitment to standing with communities in times of crisis. The company continues to lead not only as a tech innovator, but as a responsible global citizen.

“Supporting the country that hosts our employees and partners is not just a responsibility – it is a moral commitment. We have been closely monitoring the situation with deep concern and wanted to provide tangible aid to the fire-stricken areas, beyond words of solidarity. We are proud to be part of the TechIsland initiative and remain open to offering further support wherever it is needed,”  stated Ivan Montik, Founder of SOFTSWISS.

With its contribution, SOFTSWISS hopes to inspire more companies within and beyond the tech industry to act swiftly and decisively in times of crisis. Supporting the communities we live and work in is not just a responsibility – it’s a core part of who we are.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Joins Forces with TechIsland to Support Fire-Affected Areas in Cyprus appeared first on European Gaming Industry News.

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SBC Summit 2025 to Tackle Regulation and Retention in Europe’s Most Competitive Gaming Markets

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SBC Summit 2025 will sharpen its focus on one of the world’s most tightly regulated and commercially significant regions with the launch of the Global Markets – Western Europe track.

Taking place on Wednesday, 17 September at Lisbon’s Feira Internacional de Lisboa (FIL), the track will deliver strategic insights into how major operators are navigating escalating compliance demands, shifting player expectations, and intensifying global competition.

As part of the summit’s broader Global Markets programme, the Western Europe track will equip delegates with actionable strategies for thriving in regulation-heavy markets like Italy, the Nordics, the Netherlands, and Portugal. From revised licensing frameworks to new consumer protection mandates, the sessions will unpack the real-world challenges and opportunities facing operators on the ground. Whether expanding regionally or maintaining position in legacy markets, attendees will gain critical tools to drive innovation, compliance, and player retention in a changing European landscape.

Rasmus Sojmark, Founder and CEO of SBC, said: “Western Europe has long set the standard for gambling regulation, but the landscape continues to evolve. Today’s leading operators must build strong relationships with regulators, drive responsible innovation, and retain customers in an increasingly complex global environment. This track provides the practical insight and expert guidance delegates need to succeed in Western Europe.”

The track will open with the European Leaders Panel: Old World, New Way Forward How the Most Established Brands Are Rethinking Regulation and Retention, bringing together some of the industry’s most prominent voices to discuss how operators can navigate tightening regulations, foster player loyalty, and remain competitive. Pascal Chaffard (CFO & Strategy Officer, FDJ), Axel Hefer (CEO, Tipico), Vlad Kaltenieks (CEO, BoyleSports), Mattias Wedar (CEO, LeoVegas), and moderator Martin Collins (Chief Business Development Officer, Soft2bet) will share their strategies for maintaining compliance while continuing to innovate, engage players, and thrive in Western Europe’s highly regulated markets.

Conversation will then turn to Italy’s post-licensing landscape in Italy’s New Online Gambling Regime: A Game-Changer for the Industry. The session will explore how stricter regulations, higher licensing fees, and enhanced player protection measures are reshaping the market. Industry leaders Fabio A. Bufalini (Country Director Italy, Stake), Marco Castaldo (CEO, Microgame), Will Shuckburgh (CEO, eCogra), Nicola Tani (Chief Editor, Agipro), Stefano Tino (Managing Director Italy, Betsson), and Marco Tiso (Managing Director, Sisal), will examine whether this transition has the potential to strengthen market sustainability or create unforeseen roadblocks, as they offer delegates practical strategies for navigating Italy’s new framework.

The session Portugal: Smooth Sailing or Danger Ahead? will bring together Tiago Bessa (Partner, Vieira de Almeida), Tomas Goncalves (Managing Director, Apostas Sociais (Santa Casa)), Americo Loureiro (Director, Solverde), Rui Magalhães (CEO, Estoril Sol Digital), Bernardo Neves (Secretary General, APAJO), and Tiago Pereira (Head of Portugal, LeBull.pt) to examine the current state of Portugal’s sports betting and iGaming market. With iCasino activity growing while sports betting declines, the panel will consider whether this could signal tighter regulation.

Other sessions featured in the track include Over the Finnish Line: Regulation in the Nordics, which will analyse Finland’s upcoming move to open its market to private operators, and Dutch Courage: Collaboration in the Changing Face of Regulations, which will look at Dutch proposals to raise the age threshold for online slots and introduce stricter deposit limits.

The Global Markets – Western Europe track forms part of SBC Summit 2025’s Global Markets series. Other markets explored across 16–18 September include Global Markets – Latin America and Brazil, and Global Markets – North America, each offering delegates region-specific insights to support international growth and strategic market entry.

Secure your ticket to SBC Summit 2025 today.

The post SBC Summit 2025 to Tackle Regulation and Retention in Europe’s Most Competitive Gaming Markets appeared first on European Gaming Industry News.

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