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AppGallery proves its title of “Best alternative app store” by uniting the gaming community at Gamescom 2023
As one of the leading app distribution platforms, AppGallery had an exciting time engaging with game enthusiasts from all over the globe at this year’s Gamescom. Gamescom 2023 attracted 320,000 attendees from over 100 countries, coupled with 180 million tuning in online. It was a spectacular time for everyone as they bonded over their love for games. Together with some of the biggest names in the gaming industry, AppGallery booth showcased different, and beloved fan-favourite games through fun activities and thrilling events.
“Gamescom 2023 was the perfect stage for gaming enthusiasts worldwide to converge together in celebration of their shared passion. With attendees from all around, everyone had an enjoyable time at the different booths. AppGallery was thrilled to feature some of its top games through captivating displays and activities that certainly left an unforgettable impression on all,” said Jamie Gonzalo, VP of Huawei Mobile Services Europe.
Day 1: World of Tanks: Blitz
To kick off Gamescom 2023, AppGallery featured the popular MMO action shooter game, World of Tank: Blitz (WoTB), and its developer, MS-1, the leading mobile studio of Wargaming.
The day started off with a Huawei Lucky Draw that occurred a few more times throughout the day, seeing a big crowd waiting in line to get a chance to win exclusive prizes from Huawei.
Attendees were entertained by on-stage activities hosted by staff from WoTB and guest influencers. They had a chance to attend an exciting tournament that saw some of the best players within the community go up against a few lucky fans as they engaged in exhilarating gameplay. World of Tanks: Blitz also prepared a captivating quiz for all guests to the AppGallery booth, with the possibility to win eye-popping game merch and Huawei devices.
It was a meaningful time down at the game zone as WoTB Developers and invited influencers like WoTB Joe, Xerogaviazzus, Juicy_Tender_Steak and BLITZ Mobilnie spent the day speaking to attendees, answering burning questions about the game and its development. Fans had the unique opportunity to take on their favourite influencers, pitting their skills against these esteemed players they admire in the community.
Day 2: Dragonheir: Silent Gods, Lords Mobile and Viking Rise
The second day saw acclaimed developers Nuverse and IGG take the main stage.
Nuverse introduced an exclusive look into the highly anticipated game, Dragonheir: Silent Gods, set to launch later this year on AppGallery. Attendees got a chance to acquaint themselves with fan-favourite guest influencers Icrimax and Skyasterix. They gained a first look at the different gameplays offered as the influencers engaged in exhilarating 1V1 PVP mode battles and explored the Goblin Dungeon Mode. After that, AppGallery booth guests even had a chance to challenge influencers in a breathtaking battle! For all tournament and quiz winners, Nuverse prepared special game-related merch.
IGG continued the second half of the day featuring 2 of their top titles, Lords Mobile, and Viking Rise. Attendees were treated to an abundance of exclusive Lords Mobile merchandise, gift codes and exclusive Huawei prizes during the game shows conducted by AppGallery. Gaming influencer AppGaming also took to the stage, answering questions from fans and going about taking photos.
Day 3: Summoners War: Sky Arena
On Saturday, Com2uS showcased a beloved fan-favourite, Summoners War: Sky Arena and Summoners War: Chronicles. The entire day was jam-packed with activities starting off with Huawei’s Lucky Draw, witnessing a substantial ready-to-win crowd. The Summoners War quiz also took place, where we saw a lucky few walk away with exclusive Huawei prizes and on-site live drawings from Com2uS HQ Art Team. Stage activities were hosted by a well-known German influencer, Mellissa Lee (Breedingunicorns).
The program continued with the first-ever live-streamed 2vs2 ALLSTARS Tournament which saw attendees enthusiastically rooting for their favourite players to win as they witnessed a showcase of skill and teamwork. Cosplay enthusiasts got a chance to learn how to dress up as their favourite characters from the game through an amazing performance of live cosplay creation by Maxim and Simon.
Day 4: Archosaur Games Event and Land of Empires: Immortal
Archosaur Games put on a show at the AppGallery booth on the final day of Gamescom 2023, featuring popular creations that had every attendee captivated by the diverse range of gaming experiences. The developer presented their latest release, the recently launched Madtale: Idle, alongside one of their more renowned titles, Dragon Raja, through game introductions that offered a glimpse into the different gameplays each title offered. Attendees resonated well with the rich narrative and breathtaking visuals of the games, which gave them a fresh perspective of what Archosaur Games can bring to the table.
Other exciting activities included an interactive makeover session based on another popular title of the developer, Life Makeover. Similar to what players can do within the game, attendees had the opportunity to dress up their bellowed characters during game live-play on a stage. They also had a chance to get special Life Makeover merch by joining AppGallery Discord channel.
Nurverse wrapped up Gamescom 2023 putting a spotlight on their popular creation, Land of Empires: Immortal. The finale included an engaging quiz session that took place on stage, which was complemented by yet another Huawei Lucky Draw.
All days: Fun online on the AppGallery Discord channel!
Huawei Lucky Draw was probably one of the most anticipated moments during those four days. Every day there was a huge crowd waiting in line to chat with a moderator on the stage, and, of course, spin the wheel and win exciting Huawei prizes!
Fortunately, for those who didn’t have enough luck to win during the event, we prepared a special Discord channel dedicated to Gamescom attendees. After joining, they had a chance to spin the wheel again and get devices from Huawei or AppGallery coupons. That was just one of Discord’s advantages, as from then they joined the united community of gamers, with an opportunity to gain new friends and discuss and play their favourite games together.
AppGallery Discord campaign was a huge success, with 1000+ users joining the channel during the four days of Gamescom.
Huge success during the AppGallery Game Fest campaign
The end of August also marked the end of AppGallery’s ongoing Game Fest 2023 campaign. The over-month-long spectacle offered enticing coupons worth up to 100% off up for grasp. Fans who couldn’t make it down to Gamescom 2023 could still take part in the fun of it all by indulging in the discounts on some of their favourite games. Popular titles such as Viking Rising, Land of Empires, Doomsday and more offered further discounts of up to 30% off on in-game purchases.
AppGallery saw a great response with a remarkable tally of over 16,000 redemptions. Furthermore, the campaign extended beyond Huawei users as the platform saw a surge in signups from Android users. Due to the inclusive nature of AppGallery, Android users simply had to follow 3 simple steps to successfully create their accounts. Game Fest 2023, reminds the gaming community of what more AppGallery offers apart from the top gaming titles.
AppGallery at Gamescom – the best experience for gamers!
With 4 days of exciting activities, endless Lucky Draws and fruitful engagement, attendees were left with hearts full of excitement and new core memories unlocked. Apart from showcasing popular games, Gamescom 2023 was the perfect space for the gathering of kindred spirits as they celebrated their common love for the world of gaming.
Living up to the title of being the “Best Alternative App Store”, AppGallery continues to feature a wide variety of games spanning different genres that include role-playing, sports, strategy games and many more. The platform goes beyond to enhance a user’s overall gaming experience through its exclusive deals. However, the deals aren’t merely about affordability but about offering premium in-game content that brings gamers that elevated feeling of fun and competitiveness. The success of the platform thus far is truly a testament to AppGallery’s commitment to bridging the gap between player and creator, further growing the sense of community that is at the core of gaming culture.
Latest News
Kantar Finds Security Driving iGaming, SOFTSWISS Leading Loyalty

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, shares first takeaways from a Kantar-led qualitative study conducted at iGB L!VE London, showing that security, reliability and revenue-growth potential are the most influential criteria when selecting iGaming software partners. The findings also place SOFTSWISS first by Net Promoter Score (NPS) – the industry benchmark for client loyalty and advocacy.
Designed as an event-based, face-to-face qualitative survey, the Kantar study explored how operators, game providers, and iGaming tech companies make procurement and partnership decisions. Across the total sample, respondents most frequently ranked safety and security of operations as the number-one driver, followed by a reliable partner with a strong market reputation and the ability to open up new revenue opportunities. Close behind were stable, low-downtime infrastructure and a high level of client service – signalling that risk mitigation and dependable delivery are the baseline for partnership decisions, with growth enablement expected rather than optional.
The study revealed a clear divide in priorities between final decision-makers and decision influencers. Influencers place comparatively more weight on the “everyday assurances” of an iGaming platform, like:
- Security
- Client service
- Optimised service infrastructure
Final decision-makers look further out, prioritising:
- Stable infrastructure with minimal downtime
- Clear business-growth levers
- A reliable partner with a strong market reputation
For vendors, the takeaway is to address both sides: demonstrate service excellence to operational stakeholders and prove resilience, scalability and go-live readiness to executive sponsors.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, said: “Security and reliability are now the non-negotiables of iGaming procurement. What Kantar’s work highlights is the two-lens buying logic: operational teams evaluate partners on day-to-day assurance – robust security, responsive support and efficient infrastructure – while final decision-makers judge long-term resilience, Tier-1 launch readiness and the capacity to unlock new revenues. Our roadmap is built for both: verifiable security and service benchmarks today, coupled with proven high-load performance and compliance for tomorrow’s growth.”
Net Promoter Score, calculated as the share of promoters minus detractors, is a widely used indicator of client loyalty. SOFTSWISS achieved the highest NPS in the evaluated set. In open responses, clients most often described SOFTSWISS as a “reputable company” and “most reliable”, repeatedly citing “reliability” as the key reason for high ratings. Beyond NPS, SOFTSWISS was most frequently associated with a broad range of strengths: safety and security, a reliable partner with strong market standing, stable and low-downtime tech infrastructure, and a high level of client service.
SOFTSWISS continues to share market-ready expertise with industry stakeholders. Recent resources include the Sportsbook Online Calculator and the iGaming in LatAm Report, both available on the SOFTSWISS website.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post Kantar Finds Security Driving iGaming, SOFTSWISS Leading Loyalty appeared first on European Gaming Industry News.
Latest News
ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night

The ELA Games team is attending the event to demonstrate new developments
ELA Games, a dynamic game development studio, announces its attendance at SBC Lisbon, set to take place at the Feira Internacional de Lisboa & Meo Arena from 16 – 18 September.
Attending the event will be:
- Marharyta Yerina, Managing Director
- Oleksii Shulhin, Head of ELA Games
- Yaroslav Soloshenko, Team Lead Business Development Manager
- Petr Vonarshenko, Business Development Manager
- Sadaf Ali, Senior Account Manager
SBC Lisbon is a key annual gathering in the online gaming and betting industry, welcoming over 30,000 delegates to experience innovations, cutting-edge products, and networking opportunities. The ELA Games team will take the global stage to connect with partners, demonstrate its casino-and-player-centric development approach, and reveal new roadmap developments.
At the event, ELA Games will highlight its diverse portfolio, including recent hits from the Winpot series (Joker Winpot, Zeus Winpot, Rabbit Winpot Deluxe), visually rich classics like Juicy Crystal and Flame Fruits Frenzy, and innovative new releases such as Shoot Happens. The team will also preview upcoming titles and discuss recent expansions into important growing markets like Denmark, Sweden, Greece, and more.
Adding to the studio’s momentum, the SBC Awards have nominated ELA Games in the “Innovation in Casino Entertainment (Supplier)” category. The award ceremony will take place on September 18 for a night celebrating excellence and forward-thinking solutions. This shortlisting highlights ELA Games’ ongoing efforts to push the boundaries of online gaming and create new experiences for both operators and players.
Marharyta Yerina, ELA Games’ Managing Director, commented, “We’re always excited to attend SBC events as they’re one of the biggest gatherings of the year where we’re able to see many of our partners and make new meaningful connections. This year, ELA Games has plenty to show the world, as we’ve made numerous additions to our portfolio, developed new mechanics, and pushed ourselves creatively. The team is looking forward to sharing all we’ve been up to, and equally excited to attend the award ceremony!”
ELA Games invites all attendees to visit Stand B350 to chat with the team, explore creative solutions to bolster your content library, and find new ways to engage your player base.
📅 Dates: 16–18 September
📍 Location: Stand B350, Feira Internacional de Lisboa & Meo Arena
The post ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night appeared first on European Gaming Industry News.
Latest News
Rising Bonus Abuse in Sports Betting: Fraudsters Leveraging Hidden AI Powered Bots

As digitalisation sweeps through the industry, the sports betting market has flourished. Taking betting online has made the experience more accessible, convenient, and interactive than ever. Artificial intelligence (AI) has made a big splash in recent years, giving sportsbooks access to more detailed data analytics. AI doesn’t only benefit sportsbooks however, as fraudsters have taken advantage of the technology for more malicious purposes. If sportsbooks don’t take action now, they face rapid losses to their budgets.
Sportsbooks frequently invest in pay-per-click (PPC) campaigns to drive first-time depositors (FTDs), using promotions such as bonuses to attract new users. However, these bonuses are a prime target for fraudsters, who leverage advances in AI to exploit them—driving fake sign-ups that drain budgets without delivering genuine new players.
To accomplish this, bad actors program AI-powered bots to rapidly create new accounts and take advantage of promotions without ever generating a conversion on the site. Bot networks like this are detrimental to advertising budgets, being responsible for nearly 40% of click fraud according to FraudLogix.
Most sportsbooks have fraud management systems in place to intercept and block these bad actors during the sign-up process. However, this does not prevent bots from clicking on paid search ads in the first place, driving up costs and draining marketing budgets before fraud can even be detected.
Sportsbooks need to take it upon themselves to develop a proactive strategy to identify fraudulent engagement. Without a strategy in place, sportsbooks risk significant profit loss and distorted campaign metrics.
Evolving Fraud tactics
Sportsbooks have been reaping the rewards of digitalisation, but this increased success comes with a hidden cost. The success of the industry has drawn the attention of bad actors, and with AI they pose a bigger threat than ever. Bad actors can now program AI bots to convincingly behave as a human user would. Bots can then carry out repetitive tasks repeatedly, allowing fraudsters to create floods of them to interfere with campaigns.
The PPC campaigns utilised by sportsbooks are often targeted by bots which repeatedly click on these paid ads. This drives up ad revenue for the publisher drastically, as bots increase the overall customer acquisition costs (CACs).
To carry out an attack, fraudsters use hosting servers. These servers can be used to store large amounts of data. From here, bad actors can then disguise themselves using a residential Internet Service Provider (ISP) to blend in with other users. Bad actors can mask their real location by routing their connection through a different server. This is typically carried out by using a residential IP address through a residential proxy, making the fraudster appear like a legitimate user to trick systems.
Fraudsters are experts at covering their tracks, as they can program bots to delete their information and cookies after clicking on a paid ad. Bots can then carry out the task on repeat by switching to a different device to appear as a new user. Fraudulent clicks from bots increase market expenditure without leading to a legitimate conversion, draining resources, and diluting return on investment (ROI). The problem is plaguing the industry as bots are responsible for approximately 24% of all clicks according to Imperva, and the risk is only increasing.
Bots Taking Advantage of Paid Promotions
A great way for sportsbooks to capture a new audience is through one-time special promotions. Bonuses like these are a popular hook, and encourage players to keep betting, even after the bonus funds are used up. Most of these promotions are offered once per account, but fraudsters can use bots to manipulate the system. These bots are programmed to generate multiple fake accounts and abuse the bonus repeatedly. Funds intended to drive FTDs are then diverted by bots without delivering genuine value, significantly draining resources.
Fraudulent traffic negatively impacts future campaigns as bot activity skews metrics. An influx of bot activity provides marketers with false positive results. Sportsbooks will then mistakenly direct more funds to these campaigns, setting them up for future losses and more bot activity.
Legacy fraud tools typically concentrate on the sign-up stage, targeting and blocking fraud there. However, this tactic doesn’t stop bots from siphoning media spend beforehand. Differentiating between sophisticated bots and legitimate traffic is difficult for these tools, allowing fraudsters to act before they can be identified. Attacks are on the rise, and if sportsbooks fail to take the necessary precautions to protect themselves against fraudulent clicks, they face considerable losses.
Utilising Transparency to Tackle Fraud
To ensure marketing efforts aren’t wasted and first-time depositors can be reached, sportsbooks need a strategy in place to combat fraud. Sportsbooks should be analysing their traffic for any sign of potential bot activity before they suffer multiple losses.
Monitoring traffic allows sportsbooks to identify irregular engagement, such as high bounce or click rates, or traffic from suspicious locations. To identify bots before they can impact campaigns, sportsbooks should continuously monitor their traffic for anomalies like these so they can be dealt with.
Fake accounts run by bots are a growing problem for sportsbooks, therefore sportsbooks should deploy strong identity verification alongside a trusted partner. This prevents fraudsters from creating multiple accounts to exploit promotions by forcing them to prove their identity.
Sportsbooks can also set click frequency limits for users. Setting limits prevents a particular user from repeatedly clicking on the same paid ad campaign. Bots are especially vulnerable to this tactic, preventing them from driving up costs by blocking them with a click threshold.
Ending Bonus Abuse
Digitalisation has provided both opportunities and complex challenges for sportsbooks. The pivot towards online betting has presented sportsbooks with the chance to reach a whole new audience. However, sportsbooks can’t truly capitalise on this new opportunity as long as bots are draining budgets behind the scenes.
To protect their advertising investments, sportsbooks need to take action. Sportsbooks need to take control of their traffic and identify any bot activity before bad actors have the chance to take advantage. By taking an active role in their defence, sportsbooks can ensure their bonuses stay strictly in the hands of their real audience.
Article by Chad Kinlay, Chief Marketing Officer, TrafficGuard
A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success.
The post Rising Bonus Abuse in Sports Betting: Fraudsters Leveraging Hidden AI Powered Bots appeared first on European Gaming Industry News.
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