NFL
Optimove Releases Comprehensive NFL Betting Report: Illuminating 2023-2024 Bettor Intentions; Helping Guide Sports Betting Platforms to Boost Player Engagement and Loyalty While Ensuring a Safer Gambling Environment
Optimove, the leading CRM marketing solution for the iGaming sector, has released its Optimove 2023-2024 Report focused on NFL wagering intentions, brand loyalty and communications preferences.
Surveying 287 United States citizens who wagered on NFL football in August of 2023, the comprehensive report deeply analyzes respondents’ wagering intentions, brand loyalty and communication preferences. By providing insights into the behaviors and preferences of NFL bettors, it acts as a guide to sports gambling platforms to optimize their offerings, nurture player loyalty and promote responsible gambling practices while maintaining a safer gambling environment.
Of particular interest is that NFL bettors show deep engagement in betting as 61% of respondents said they make ‘live bets’ during the game. While NFL bettors have deep engagement while the game is on with 54% using two or more sites per week for betting and 18% use three or more.
This deep engagement in betting may result in the divergence in marketing fatigue between bettors and general online shoppers. Thirty-seven percent (37%) of bettors say they want fewer marketing messages compared to 66% of online shoppers.
Integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) can drive brand loyalty:
The report provides key recommendations to sports gambling sites to enhance customer engagement and loyalty further while promoting responsible gambling practices. The core driver includes integrating a customer data platform (CDP) with a multichannel marketing hub (MMH) to implement highly personalized promotions and optimal delivery timing.
Pini Yakuel, the founder and Chief Executive Officer for Optimove noted that by aligning marketing strategies with these findings, sports gambling sites can effectively attract, engage and retain bettors while promoting responsible gambling behaviors. He added: “This report will help sports betting operators have top-line data on NFL season bettors’ intentions. Starting with data from bettors is the holy grail to assuring that marketing messaging is pertinent and timely. Operators who do not have a customer data platform seamlessly integrated into a multichannel marketing hub will struggle to keep bettors loyal. The survey results around live betting are a prime example of the importance of real-time communications and app updates that dynamically respond to game changes.”
Recommended actions for sports gambling operators:
First and foremost, sites should Integrate a customer data platform (CDP) with a multichannel marketing hub (MMH) for comprehensive insights. With that foundation, sports gambling operators can use artificial intelligence (AI) to automate personalized game recommendations based on historical data and real-time interactions. Plus, they can implement real-time event triggers for timely personalized messages during games. To unify the player experience, sports sites can deliver consistent cross-channel messages for a unified customer experience. These actions can help deepen brand loyalty before, during, and after the game.
Select Data from the report:
Marketing Fatigue: NFL bettors suffer less marketing fatigue – only 37% want fewer messages, in contrast with 66% of online shoppers.
Sixty-one percent (61%) of respondents said they make ‘live bets’ during the game: It underscores that betting platforms have multiple chances to engage betting fans after kick-off and before the final whistle.
Are you ready for the biggest Super Bowl yet? We are—and the data* backs it up. Legal sports betting continues to grow at an unprecedented pace, and this year’s NFL season has been no exception.
During the 2024/25 NFL season, active sports betting accounts surged 20.2% compared to last season. The expansion of regulated betting markets is bringing more fans into the legal ecosystem.
Looking Ahead: The Biggest Super Bowl Yet?
This year’s NFL season sets the stage for record-breaking Super Bowl engagement.
The numbers don’t lie—sports fans are betting on the future of regulated sports betting.
Stay tuned! After the Big Game on Sunday, we’ll be sharing exclusive insights into Super Bowl betting trends and engagement.
*Active accounts is based on GeoComply’s aggregated user data for its US sportsbook customers in regulated states during the NFL regular season. The data does not include Florida.
The post GeoComply Data Reveals Strong Growth Heading into Super Bowl Sunday appeared first on Gaming and Gambling Industry in the Americas.
Genius Sports
Genius Sports partners with Reddit to supercharge new sports scores feature for NFL Season
Reddit and Genius Sports announced a partnership to power the new live sports scores feature with official NFL data. When users visit team and league Subreddits with dynamic NFL scoreboards enabled, they will be able to instantly access live scores and real-time stats, powered by the highest quality official data.
Available on both the Reddit app and website, this feature brings the power of live game data to real-time fan conversations. As the provider of NFL Official League Data, Genius Sports brings the fastest, most accurate, and relevant NFL stats to fans across Reddit.
“We know sports fans flock to Reddit for discussions with other passionate fans about their favorite teams and top games,” said Sarah Rosen, Senior Director, Business Development at Reddit. “By working with Genius Sports, we’re able to make these conversations even more immersive and engaging and bring NFL fans on Reddit closer to the play-by-play action.”
More than 90% of Gen Z fans use social media to consume sports content, and Reddit’s partnership with Genius Sports gives fans the immersive experiences they expect in their social media platforms. Reddit users can stay up to date on live scores from their favorite teams, while actively participating in the conversations happening about the game on relevant Subreddits.
“The NFL season marks the pinnacle of global sports, and our partnership with Reddit streamlines how users interact with teams, scores and stats,” said Josh Linforth, CRO at Genius Sports. “We’re thrilled to further extend the reach of our Official NFL League Data, helping fans interact with the action before, during and after every game.”
Apple Sports — the free app for iPhone that gives sports fans access to real-time scores, stats, and more — has introduced a new way for fans to stay up to date with the NFL and college football seasons.
New updates for NFL and college football games include enhancements to play-by-play, offering quick access to scoring drives presented alongside the view of every game play. Additionally, a new dynamic drive tracker lets fans visualize where the ball is on the field at any time. As with other leagues in Apple Sports, fans can follow their favorite teams to ensure those games are just a tap away. For college football, fans can now follow the top 25, updated weekly, in addition to any of their favorite teams and conferences. Every game will also feature real-time scores, stats, and live betting odds, similar to all other leagues in the app.
With iOS 18 and watchOS 11, the Apple Sports app will offer Live Activities for all teams and leagues available in the app for the first time ever, delivering live scores and play-by-play at a quick glance to a user’s iPhone and Apple Watch Lock Screens.
Coming in an app update later this year, Apple Sports will also introduce a new drop-down navigation for the main scorecard views, making it even faster to switch between My Leagues, My Teams, and users’ feeds for favorited leagues. A new enhanced search makes it easier to view matches for leagues fans do not currently follow.
Apple Sports delivers scores, updates, betting data, and more all season long for the following leagues:
NFL
NCAAF
MLS
MLB
NBA
WNBA
NCAA basketball (men’s and women’s)
NHL
NWSL
Premier League
Bundesliga
LaLiga
Liga MX
Ligue 1
Serie A
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