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Hands-on tips on elevating your online casino business through custom iGaming content
In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.
A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.
Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.
To customize or not? That’s the iGaming dilemma
At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.
Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.
However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.
It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.
Effective game customization: it’s more than just changing logos
To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.
This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.
But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.
What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.
In a nutshell
The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.
Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.
Delasport, a leading global provider of iGaming and Sportsbook solutions, is powering up yet another brand with its advanced sportsbook. The award-winning solution is now integrated with ProgressPlay’s renowned gaming platform.
This collaboration underscores the shared commitment of both companies to innovation, excellence, and delivering unparalleled gaming experiences.
ProgressPlay, a pioneer in providing high-quality, fully tailored turnkey solutions since 2012, has consistently set industry standards. By integrating Delasport’s award-winning sportsbook solution, ProgressPlay continues to strengthen its offering, empowering operators with the most advanced sports betting solution in the UK and beyond.
“We are happy with expanding our partnership further with ProgressPlay and to be live soon with them soon in the United Kingdom as well,” said Rosaire Cavallaro, VP of Business Development at Delasport. “ProgressPlay’s mission aligns perfectly with ours to innovate and redefine the online gaming experience. Together, we aim to help operators exceed player expectations and achieve remarkable success in sports betting.”
ProgressPlay’s platform offers a comprehensive suite of services mainly in the United Kingdom, including Operations, CRM, Gambling Licenses, Player Management, Payment Processing, and Customer Care, supported by robust security measures and a commitment to regulatory compliance.
By incorporating Delasport’s modern sportsbook solution, ProgressPlay partners in the UK and beyond, can now access an unmatched sports betting experience, designed to engage players with personalization, unique betting features, and a seamless multi-device experience.
The post New ProgressPlay Brand Launches with Delasport’s Sportsbook appeared first on European Gaming Industry News.
The Mechoopda Indian Tribe has announced that the Mechoopda Economic Gaming Authority (MEGA) Board has made the decision to suspend operations at Mechoopda Casino. The final day of operations will be Friday, January 31, 2025.
The Mechoopda Casino says this decision comes after months of deliberation and efforts to address the various challenges affecting the casino’s operations.
Dennis Ramirez, Tribal Chairman of the Mechoopda Indian Tribe, said: “Suspending operations at the Casino is a heart-wrenching decision that affects not only our Tribe but also our valued employees, customers, and the surrounding community. While this chapter is closing, our commitment to the Casino’s long-term vision remains steadfast. For over 25 years, this project has been a cornerstone of our economic development goals, and we will continue to work toward its future reopening.”
The Tribe is taking steps to support both its employees and community partners during this transition period:
Employee Support: The Tribe is committed to offering resources and guidance to assist team members through this difficult time.
Remaining Open Until January 31: The Casino will remain open through its final day of operation, giving guests the opportunity to enjoy the remaining days of service.
The post Mechoopda Casino to Suspend Operations Effective January 31, 2025 appeared first on Gaming and Gambling Industry in the Americas.
Versus Systems Inc. announced its expansion into Brazil, one of the largest global gaming markets with more than 100 million users and a reputation for embracing cutting-edge technologies. This expansion marks a significant milestone as the company continues growing its international footprint and leveraging its gamification platform to transform audience engagement across industries.
Heading the company’s Expansion into Brazil
Versus Systems has appointed Flavio Maria as the Country Manager. Mr. Maria brings extensive expertise in leadership and business strategy, with a strong background in marketing, gaming, startups, and business innovation. Previously Mr. Maria served as a Managing Partner at the M/Challenger Startup, Accelerator; the Founder & Chief Operating Officer of 1st11 Gaming Entertainment; and the Founder & Chief Executive Officer of Future Group.
He has also held senior leadership roles as the Chief Marketing Officer for PSN Network and Senior Vice President of Marketing – Latin America at Pepsi International. His deep understanding of local dynamics and his track record of driving business growth make him the ideal choice to lead Versus Systems’ Latin American expansion.
“Mr. Maria’s appointment reflects our commitment to unlocking Brazil’s immense potential as a global gaming powerhouse. We’re thrilled to have him lead our efforts connecting with Brazilian gamers and delivering solutions that resonate with their passion for innovation,” said Luis Goldner, Chief Executive Officer of Versus Systems.
Unlocking Brazil’s Gaming and Innovation Potential
Brazil is one of the largest and most dynamic gaming markets worldwide, with a diverse consumer base ranging from casual mobile players to dedicated esports enthusiasts. With gaming revenues and digital engagement on the rise, the Brazilian market presents a significant opportunity for companies looking to innovate and connect with highly engaged audiences.
“Brazil is a cultural and technological hub that thrives on creativity and interaction. Its gaming community is not only vast but also deeply passionate about new and innovative experiences. We are excited to bring our gamification platform to Brazil, enabling brands to engage their audiences in ways that are both meaningful and memorable,” said Luis Goldner, Chief Executive Officer of Versus Systems.
A Platform Built for Engagement
Versus Systems’ platform allows brands to offer rewards-based interactive experiences, enhancing engagement by making every interaction more dynamic and rewarding. By integrating into apps, games, and digital content, the platform provides unique opportunities for companies to connect with consumers, driving loyalty, and satisfaction. The platform also presents significant potential for brands to gamify campaigns around major sports and cultural events.
Versus Systems plans to tailor its offerings to local trends and consumer behaviors. In Brazil this includes tapping into the country’s vibrant esports scene, mobile gaming growth, and love for social and interactive experiences.
The post Versus Systems Expands into Brazil, One of the World’s Largest Gaming Markets appeared first on Gaming and Gambling Industry in the Americas.
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