

Latest News
AGCO to ban athletes in Ontario’s igaming advertising to protect minors
The Alcohol and Gaming Commission of Ontario (AGCO) has updated the Registrar’s Standards for Internet Gaming to prohibit the use of athletes in internet gaming (igaming) advertising and marketing in Ontario. The standards have also been strengthened to restrict the use of celebrities who would likely be expected to appeal to minors. These new restrictions will come into effect on February 28, 2024.
Following the first year of Ontario’s open, regulated igaming market, the AGCO identified advertising and marketing approaches that use athletes, as well as celebrities with an appeal to minors, as a potential harm to those under the legal gaming age and is taking this step to reduce the risk. In April 2023, the AGCO held consultations on its proposal to ban such ads and received submissions from a broad range of stakeholders including mental health and public health organizations, responsible gambling experts, gaming operators, broadcast and marketing groups, and the public.
Following these consultations, the AGCO has determined that prohibiting the use of athletes and restricting celebrity endorsements would help safeguard children and youth who can be particularly susceptible to such advertising content.
The amended standards will prohibit registered Ontario igaming operators from using athletes, whether active or retired, in igaming marketing and advertising, except for the exclusive purpose of advocating for responsible gambling practices. These amended standards also restrict the use of celebrities, role models, social media influencers, entertainers, cartoon figures, and symbols that “would likely be expected to appeal to minors”. This broadens and strengthens the existing standard that, prior to this change, prohibited the use of advertising and marketing content with a “primary appeal to minors”.
“Children and youth are heavily influenced by the athletes and celebrities they look up to,” said Tom Mungham, Registrar and CEO, AGCO. “We’re therefore increasing measures to protect Ontario’s youth by disallowing the use of these influential figures to promote online betting in Ontario.”
Additional Information
As part of its mandate, the AGCO monitors and identifies emerging risks in the sectors it regulates and updates its standards to address them.
The additions to the AGCO Standards for Internet Gaming, which come into effect February 28, 2024, are bolded and underlined below.
2.03 – Advertising, marketing materials and communications shall not target high-risk, underage or self-excluded persons to participate in lottery schemes, shall not include underage individuals, and shall not knowingly be communicated or sent to high-risk players. (Also applicable to Gaming-Related Suppliers)
Requirements – At a minimum, materials and communications shall not:
- Be based on themes, or use language, intended to appeal primarily to minors.
- Appear on billboards or other outdoor displays that are directly adjacent to schools or other primarily youth-oriented locations.
- Use or contain cartoon figures, symbols, role models, social media influencers, celebrities, or entertainers who would likely be expected to appeal to minors. [This requirement has been changed]
- Use active or retired athletes, who have an agreement or arrangement made directly or indirectly between an athlete and an operator or gaming-related supplier, in advertising and marketing except for the exclusive purpose of advocating for responsible gambling practices. [This requirement is new]
- Use individuals who are, or appear to be, minors to promote gaming.
- Appear in media and venues, including on websites, and in digital or online media, directed primarily to minors, or where most of the audience is reasonably expected to be minors.
- Exploit the susceptibilities, aspirations, credulity, inexperience or lack of knowledge of all potentially high-risk persons, or otherwise extoll the virtues of gaming.
- Entice or attract potentially high-risk players. Instead, measures shall be in place to limit marketing communications to all known high-risk players. [This requirement has been changed]
Additional Information
AGCO plans to issue additional brief guidance in the coming weeks.
April Fool’s Day
No fooling! The All-Inclusive Hotel Room Package is back for summer stays at the Plaza Hotel & Casino
Tomorrow might be April Fool’s Day but this is no joke, the Plaza Hotel & Casino is bringing back Las Vegas’ only all-inclusive hotel room package starting at $125 per person per night.
The Plaza introduced its all-inclusive hotel room package last summer. It was so well received by guests that the iconic downtown Las Vegas property is bringing it back and extending it for all of June, July and August.
“At a time when tourists are concerned about increasing costs in Las Vegas, including resort fees and paying to park, we wanted to give our guests a more affordable summer vacation option by again offering our all-inclusive hotel room package,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.
The Plaza’ all-inclusive hotel room package waives all resort fees, but guests will still have free access to the fitness center, self-parking, and rooftop pool. It also includes bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor as well as breakfast and dinner from various dining outlets, and more.
The Plaza’s all-inclusive hotel room package is available for booking beginning today. Rooms must be booked online by Aug. 29 for a stay June 1 through Aug. 30.
The post No fooling! The All-Inclusive Hotel Room Package is back for summer stays at the Plaza Hotel & Casino appeared first on Gaming and Gambling Industry in the Americas.
Jogo da Zebra
Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming

Vibra Gaming, the leading game and platform developer in the LatAm market, unveils its latest and most exciting release: Jogo da Zebra, a high-adrenaline experience where every click can multiply your winnings. Designed especially for the Brazilian audience, this game reimagines the classic Minesweeper with visuals and gameplay that resonate with local culture.
The game unfolds on a 5×5 grid with 25 hidden tiles. Players can choose how much to bet and how many zebras will appear on the board, directly influencing the level of risk and potential rewards.
To win, players click on the tiles to reveal golden squares, increasing their bet multiplier. At any moment, they can cash out and secure their winnings before encountering a zebra.
The game also incorporates innovative mechanics to enhance the excitement. By selecting the number of hidden zebras on the board (from 1 to 20), players can adjust the difficulty and raise the prize multiplier as they progress. Additionally, if a zebra is revealed followed by a heart, the game grants an extra life, allowing the player to continue without ending the round. This unique feature adds a new layer of thrill and strategy, as only one extra life can be earned per game.
Jogo da Zebra also includes a Turbo Button, which speeds up tile reveals for a more dynamic gaming experience. A Cash Out button allows players to stop and collect their winnings before risking another click.
Ramiro Atucha, CEO of Vibra Gaming, commented: “Jogo da Zebra combines the nostalgia of a classic with captivating gameplay and big rewards. It’s the perfect game for thrill-seekers who enjoy risk, where every click can make a difference in winning big. We developed it with the Brazilian audience in mind, incorporating a local theme that connects with their culture and gaming preferences.”
The post Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming appeared first on Gaming and Gambling Industry in the Americas.
Latest News
GR8 Tech Appoints Yevhen Krazhan as Chief Sales Officer to Drive High Performance

GR8 Tech is strengthening its commercial strategy with the appointment of Yevhen Krazhan as Chief Sales Officer, effective April 1. This move reflects GR8 Tech’s broader client-centric approach, with a current focus on enhancing one of the earliest stages of provider-operator interactions. By building deeper connections with potential clients, gaining a clearer understanding of their needs, and strengthening product-market fit, GR8 Tech is advancing its strategy to become the #1 sportsbook-driven platform by 2028.
Under Krazhan’s continued leadership, the company will focus on building data-driven and client-centric sales systems, strengthening feedback loops between commercial and product teams, and building a strong, sustainable agent and distribution network. These efforts aim to drive product innovation and sharper market alignment, helping clients achieve long-term success and revenue growth by providing the best solutions for their target markets.
“GR8 Tech is growing fast, and this transition lets me focus entirely on expanding our global sales, strengthening partnerships, and delivering solutions that meet the real needs of modern operators. I’m excited to take our commercial strategy and execution to the next level and achieve great results,” said Krazhan.
Over the past years serving as Chief Business Development Officer, Yevhen has been instrumental in driving GR8 Tech’s international expansion, securing over 60 clients and laying the groundwork for continued success. This evolution marks a continuation of his impact, with an intensified push toward strategic growth and commercial excellence. In his new role as CSO, he will focus even more sharply on global sales execution, agent network management, and go-to-market acceleration.
This transition follows other recent leadership moves at GR8 Tech, including the promotion of Kateryna Pozdnysheva to Chief Client Officer, and Sergey Ghazaryan to Chief Revenue Officer. These appointments further reinforce the company’s client-centric approach across all functions and demonstrate GR8 Tech’s commitment to scaling in step with its growth and evolving client needs.
The post GR8 Tech Appoints Yevhen Krazhan as Chief Sales Officer to Drive High Performance appeared first on European Gaming Industry News.
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