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Bragg Gaming Extends Content Rollout in Ontario Following Launch with bet365

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Partnership with global operator expands Bragg’s reach in leading North American iGaming market

Bragg Gaming Group, announced that it has launched its new content and Remote Game Server (“RGS”) technology with bet365 in Ontario. The launch expands the reach of the Company’s new Bragg Studios proprietary content in Ontario and demonstrates Bragg’s continued progress with its North American expansion initiative.

Proprietary content from Bragg Studios – including Fairy Dust from Atomic Slot Lab and Sea of Plenty from Indigo Magic – as well as new, exclusive premium titles from the Company’s Powered by Bragg portfolio – including Devils Lock from Blueberi – is now available for bet365 customers in Ontario at games.on.bet365.ca. All of Bragg’s proprietary and exclusive content is delivered to bet365 players via its RGS technology.

Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group, commented: “We’re delighted to work with bet365, one of the leading operators in Ontario, to bring our player-engaging content to their customers in the Province. This new content introduction with bet365 is the first step in what we believe will become a broader relationship for the introduction of our proprietary and exclusive third-party content with this leading iGaming operator in additional markets. With Ontario pacing as one of the largest iGaming markets in North America, our partnership with bet365 will play an important role in our North American growth strategy and help drive consistent, long-term growth.”

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A bet365 spokesperson said: “We’ve been aware for some time of the high quality content that Bragg Gaming creates. We’re thrilled to welcome Bragg in to our portfolio of cutting edge gaming content partners, in one of our most exciting markets. Customers in Ontario will now be able to enjoy an even wider selection of market-leading titles within our Games product.”

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Bet365 Opens US headquarters in Denver

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Governor Polis and the Global Business Development Division of the Colorado Office of Economic Development and International Trade (OEDIT) announced that leading global online sports betting company bet365 has selected Denver, Colorado for expansion. The UK-based company has opened its new U.S. headquarters at One Platte, or 1701 Platte Street, and plans to hire nearly 1000 employees.

“We are thrilled to welcome bet365 and nearly 1,000 jobs to Colorado and congratulate them on the grand opening of their new U.S. headquarters here. bet365 will create nearly 1,000 new good-paying jobs and as many as 300 this year that will help Coloradans earn a good living and support their families. We are confident they will quickly find that our great state is the best place to live, work and do business,” said Governor Polis.

Bet365 is known for excellence in technology innovation and shaping the gaming industry, as well as its commitment to employee well-being and creating a vibrant workplace culture. In Denver, the company renovated 120,000 square feet of office space and will focus on growing brand awareness within the US.

“Unveiling our US headquarters in beautiful downtown Denver represents a watershed moment in bet365’s North American journey. The Mile High City and its thriving business community is the ideal location to launch the next chapter in our company’s future, and we’re excited to create an industry-leading, innovative workplace in our new home,” said a bet365 spokesperson.

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European Gaming Congress 2024 (Warsaw, Poland)

Within the first year, bet365 anticipates hiring over 300 employees. Positions within the new headquarters will include customer service operations, trading, software development and technology, with additional openings in marketing, legal, finance, facilities, human resources, and recruitment.

“We are confident that Colorado’s nation-leading quality of life and culture of innovation will make our state a great home for bet365, and believe this expansion is a win-win, including Colorado workers. bet365 is committed to creating good-paying jobs and a culture of excellence for their employees,” said OEDIT Executive Director Eve Lieberman.

The Colorado Economic Development Commission approved up to $14,055,942 in a performance-based Job Growth Incentive Tax Credit for the company over an eight-year period. These incentives are contingent upon bet365, referred to as Project Forge throughout the OEDIT review process, meeting net new job creation and salary requirements.

“We are excited to welcome bet365 to its U.S. headquarters’ new home, the Mile High City. bet365 has added 1,000 jobs to our economy and will add even more vibrancy to our downtown city center,” said Mayor Mike Johnston.

“We’re thrilled to welcome bet365 and their U.S. headquarters to Downtown Denver, marking a significant milestone in our region’s economic growth. This project wouldn’t have been possible without the support and collaboration of the Colorado Office of Economic Development and International Trade, the Colorado Economic Development Commission, the City and County of Denver, and Mayor Mike Johnston’s Office; we thank them for their dedication in helping bring this project to life. With the aid of OEDIT’s incentives investment, this project will not only create up to 1,000 high-quality jobs but also solidify Denver’s reputation as a hub for innovation and business. We look forward to the lasting impact this partnership will have on our community, driving both economic opportunity and vibrancy for Denver’s downtown for years to come,” said President of the Metro Denver EDC, Raymond H. Gonzales.

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The company employs more than 7000 people worldwide, including a presence in New Jersey, and currently employs approximately 50 people at the Denver office.

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Play’n GO announces new operator partnership with bet365 in New Jersey

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Ground-breaking partnership sees over 50 classic Play’n GO titles available to bet365 players in the Garden State

Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in the state of New Jersey with leading operator bet365.

This partnership will be Play’n GO’s sixth in New Jersey, and sees legendary Play’n GO titles available to players in the state, including Book of Dead, Rise of Olympus 100, and Colt Lightning.

Play’n GO is now live in five US states and 30 jurisdictions around the world, with a mission to be live in every regulated market worldwide.

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Magnus Olsson, Chief Commercial Officer at Play’n GO said: “Adding an operator of bet365’s caliber is always exciting and we’re looking forward to seeing our games live with them in New Jersey, one of our most important markets. It’s been a great year for Play’n GO in the US, and we’re proving that a sustainable, player-safety-led approach is the way to success in all regulated markets. We’re looking forward to many years of prosperity with bet365 in the United States, replicating our joint success back in Europe where our businesses first began working together.”

A bet365 spokesperson said: “We are proud to extend our partnership with Play’n GO into the New Jersey market. We’re determined to offer the best player experience in every market we operate in, and adding Play’n GO’s content to our platform is important to that mission.”

 

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INSPIRED ENTERTAINMENT AND BET365 EXPAND PARTNERSHIP TO DELIVER PREMIUM IGAMING CONTENT IN PENNSYLVANIA

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Inspired Entertainment, Inc. a leading provider of B2B gaming content, technology, hardware, and services, is pleased to announce the expansion of its partnership with bet365, a premier online gambling operator and longtime partner.

The expanded partnership marks the second North American market launch for Inspired’s iGaming content in just two months, following its successful launch in New Jersey. With this addition, bet365 will now offer a diverse portfolio of online games to players in both Pennsylvania and New Jersey.

“We’re thrilled to be expanding our partnership with bet365,” said Brooks Pierce, President and CEO at Inspired. “Our goal is to deliver high-quality content that meets the evolving needs of players in North America. bet365 knows what its customers want and we’re confident that we can drive growth and provide an exceptional gaming experience for bet365’s Pennsylvania customers.”

The expanded partnership solidifies Inspired’s position as a leading provider of gaming solutions in North America and demonstrates its commitment to delivering innovative and engaging content to players across the region.

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A bet365 spokesperson said: “We’re thrilled to be expanding our partnership with Inspired, in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to providing the most innovative and engaging gaming experience.”

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