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Hard Rock Bet

Hard Rock Digital Launches Hard Rock Bet Integrated Platform in New Jersey

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Hard Rock Digital launched its Hard Rock Bet platform in New Jersey, delivering an elevated experience to online players throughout the state and guests of the retail sportsbook at Hard Rock Hotel & Casino Atlantic City. The highly-rated Hard Rock Bet platform integrates online casino, sportsbook, and rewards into one easy-to-use, frictionless experience, and is available on iOS, Android, and online at HardRock.bet.

“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook,” said Marlon Goldstein, CEO of Hard Rock Digital. “We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”

“We’re excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions,” said George Goldhoff, President of Hard Rock Hotel & Casino Atlantic City. “This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”

Proprietary iCasino

The New Jersey launch marks the debut of Hard Rock Bet’s proprietary iCasino, which like Hard Rock’s proprietary sportsbook experience, is easy to use and offers players more ways to play, with hundreds of slots, table games, and live dealer games. The platform will offer classic slot titles, exclusive new releases, and new titles each month from the top providers in the industry.

Aside from the new gaming options, Hard Rock Bet will offer New Jersey players a significantly upgraded and seamless experience including faster user flows for sign-up, log-in, deposits and withdrawals.

Loyalty Rewards

New Jersey players will also be able to participate in a revamped online rewards experience through Hard Rock Bet’s Loyalty Rewards program, which offers unified rewards across sportsbook and online casino. Prizes and experiences in the online Rewards Store will be constantly updated and include bonus play/bets, cash, Mystery Wheel spins, and even a Tesla. The tiered rewards program will provide additional benefits and allow players to earn points and rewards more rapidly.

Hard Rock Bet Loyalty Rewards will also be integrated with Hard Rock’s land-based rewards programs, where available. In New Jersey, online casino play will also earn players Wild Card Comp Dollars and Tier Credits for in-person rewards at the Hard Rock Hotel & Casino Atlantic City.

Hard Rock Bet

Hard Rock Bet is among the highest rated online real money gaming experiences with a 4.8-star rating in the App Store and has continued to add more ways to play by recently launching Play-by-Play betting, personalized daily Overdrive Boosts, and Flex Parlays – a new feature that allows players to adjust the number of bets needed to win a multi-bet parlay. In addition to New Jersey, the Hard Rock Bet platform is currently available for sportsbook players in ArizonaIndianaOhioTennessee, and Virginia.

Hard Rock Bet

Hard Rock Bet Launches Legendary Reward Drops

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Hard Rock Bet announced the launch of Legendary Reward Drops, a new online rewards program that will engage players with monthly Levels and guaranteed weekly rewards and promotions. In addition, Hard Rock Bet has fully integrated into Unity by Hard Rock™, where play on Hard Rock Bet will simultaneously earn players Unity Points, Unity Tier Credits, and Level Credits to ‘level up’ towards more valuable weekly Legendary Reward Drops. As a combined rewards and loyalty experience, Legendary Reward Drops and Unity by Hard Rock will create unparalleled value, benefits, and omnichannel opportunities for Hard Rock Bet players.

The new Legendary Reward Drops will provide players with valuable weekly rewards like bonus bets, parlay insurance, and Unity Point multipliers – all suspensefully presented through an immersive experience of a custom guitar case unveiling the contents of each Drop. The program features eight monthly levels that will provide players with Drops of increasing value based on their play. Players will be able to track their progress towards ‘leveling up’ within the rewards experience.

Hard Rock Bet has also streamlined its loyalty program through Unity by Hard Rock, providing players with a true omnichannel experience and the ability to earn and redeem incredible rewards at participating Hotels, Cafes, Casinos, Rock Shops, and more. Additionally, rewards in the online Rewards Store have been upgraded to recently include merchandise, local concert tickets, and hotel stays at resort properties in HollywoodPunta Cana, and the Maldives.

“We’re proud to offer our players the best of both worlds: A rewards program with guaranteed weekly Drops and an unparalleled global loyalty program with Unity by Hard Rock. With our combination of a top-rated product and omnichannel benefits that can score players concert tickets, enhance their play, and send them on vacations around the world, we’ve created a connected entertainment experience and further solidified Hard Rock Bet as the best place to play,” said Mike Primeaux, Hard Rock Bet’s Executive Managing Director – Chief Operating Officer.

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Red Rake Gaming expands its presence in New Jersey with Hard Rock Bet

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Red Rake Gaming, a leading provider of online casino content, has announced the launch of its games on the top-rated Hard Rock Bet platform via Aristocrat Interactive.

With this launch, Red Rake Gaming continues to consolidate its growth in the United States after obtaining regulatory approval in New Jersey and other strategic markets. The availability of its most innovative and high-performing games on Hard Rock Bet reinforces the company’s presence in the region and reaffirms its commitment to providing high-quality content to top-tier operators.

Grant Williams, SVP Casino at Hard Rock Bet, commented: “We’re thrilled to Roll with Red Rake Gaming via Aristocrat Interactive and provide our players with an exciting new array of innovative gaming options. Their engaging portfolio will nicely complement the over 2,700 games available on Hard Rock Bet as we continue to elevate the online gaming experience for our players.”

Nick Barr, Managing Director of Red Rake Gaming Malta, added: “We are very excited about the addition of our games on Hard Rock Bet and the opportunity to further expand our presence in the U.S. market. Hard Rock is a globally recognized brand, and we are confident that our games will resonate with Hard Rock Bet’s players, offering a unique and immersive experience.”

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Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience

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Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state.

Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games. The introduction of Playtech’s Live Trivia now adds a new layer of engagement, offering players an exciting, interactive experience beyond traditional casino gaming.

Playtech’s Live Trivia Game Show is a quiz-based segment, hosted by highly trained game show presenters, that invites players to participate in scheduled trivia promotions, answer questions in real-time, and win prizes. The show is streamed live via Playtech’s advanced platform, bringing a fully customizable experience in design, themes, and language. Operators can create tailored prizes, including Golden Chips and Free Spins, which can be awarded individually or distributed among winners, ensuring an engaging and flexible offering for players.

Jonathan Doubilet, VP of US Business Operations at Playtech, said: “Our partnership with Hard Rock Digital has been built around a unified vision to drive innovation and deliver exceptional customer experiences. We are proud to celebrate this milestone with the launch of our Live Trivia Game Show on the Hard Rock Bet platform, bringing a new level of entertainment to their players.”

Grant Williams, Senior Vice President of Casino at Hard Rock Digital, said: “We’re thrilled to be the first in New Jersey to offer Playtech’s Live Trivia Game Show, and continue to elevate the player experience with cutting-edge, innovative content. This exclusive experience will truly stand out in the market and uniquely engage players with our top-rated platform by testing their knowledge, competing for rewards, and enjoying interactive, real-time entertainment like never before.”

The post Hard Rock Digital and Playtech Launch New Jersey’s First Live-Dedicated Trivia Experience appeared first on Gaming and Gambling Industry in the Americas.

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