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In-Depth Research: 93% Satisfied with SOFTSWISS Game Aggregator
Client satisfaction with the SOFTSWISS Game Aggregator consistently rises from year to year. This conclusion is based on the results of the in-depth client research conducted by Kantar, a world-renowned data analysis and consulting agency, for iGaming software supplier SOFTSWISS.
The survey’s main objectives were to discover the most important indicators for operators in choosing a game aggregation platform supplier, and to measure the client satisfaction level of the SOFTSWISS flagship product, the Game Aggregator. This marked the second wave of the research, following the previous survey conducted in 2022.
GENERAL PREFERENCES IN CHOOSING A SUPPLIER
According to the survey findings, when choosing a business partner in the iGaming industry, the following functional characteristics emerge as the highest priorities:
- Fair pricing
- Wide portfolio of games and providers
- Ease of technical integration and its support
The lowest priority is assigned to the ability to integrate different products from the same company. At the same time, the significance of having licences and certifications for regulated markets increased – 47% of the respondents consider this indicator important, compared to 32% in 2022.
Speaking about emotional characteristics, which influence the choice of a supplier, the respondents highlighted the below Top 3 as the most significant:
- Top level of service
- Long-term and reliable partner
- Simple and quick communication with account managers.
Matching the key functional and emotional characteristics essential for operators, the SOFTSWISS Game Aggregator solidifies its leading position in the iGaming market. The robust client satisfaction with this product serves as a testament to its excellence.
GAME AGGREGATOR: CLIENTS SATISFACTION
According to the survey, 93% of current clients are satisfied with the SOFTSWISS Game Aggregator, with 53% of the respondents giving highly positive feedback, rating it between 9 and 10 points. This remarkable achievement exceeds the previous year’s findings, where the highest ratings were provided by 37% of the respondents.
The satisfaction level assessment encompassed various factors, including the indicators highlighted by respondents as the most important functional characteristics of the SOFTSWISS Game Aggregator: the speed of response to unscheduled maintenance requests and stable access to games. Notably, they scored the highest level of client satisfaction.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “We are happy to receive such positive recognition, witnessing the increasing satisfaction and noting the areas for further growth. This difference in the share of completely satisfied clients in 2022 and 2023 proves that we know how to handle feedback well. We have considered the results of the last year’s survey, worked on clients’ requests, and succeeded in providing the top level service to bring our client’s business to a new stage.”
While the survey results and rising client satisfaction are important indicators, they are not the sole confirmation of the product’s progress and the team’s dedication to work for the client’s business success. The product has recently achieved a significant breakthrough: the total bets across all projects exceeded EUR 10bn in July. This milestone serves to reinforce further the Game Aggregator’s leading position in the global iGaming market.
The researchers believe that the degree of service excellence and the team’s commitment to refining the client experience has significantly driven client satisfaction growth. The support service operates 24/7, with an average initial response time of 1 hour, and resolution of issues typically within 15 hours.
SERVICE: SOFTSWISS & iGAMING MARKET
Aiming to establish itself as a reliable long-term partner associated with high-quality services and safety, SOFTSWISS provides comprehensive support to its clients. Analysing the level of service satisfaction, the researchers concluded that SOFTSWISS not only outperforms its competitors in this aspect, but also exceeded the previous year’s level – 8.6 of 10 points in 2023 against 7.9 points in 2022:
Summing up the research results, Andrey Starovoitov, Co-CEO at SOFTSWISS, notes: “We are very focused on our clients, analysing their demands and pain points. Understanding our clients is key to developing innovative products, improving service and building long-term, reliable partnerships. Research results like this are another step towards strengthening our ecosystem of solutions and products and, consequently, our clients’ competitiveness and revenue. We are pleased that the latest results show high satisfaction with our flagship product, the SOFTSWISS Game Aggregator, and our service. We have raised the bar significantly and are determined to consistently push the boundaries of work standards in the iGaming industry.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Latest News
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.
The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.
If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.
Google-style campus for game development talents
The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.
It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.
“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.
What does this mean for the market?
Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.
If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.
And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?
The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.
International Game Technology PLC
IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.
“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.
“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.
IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.
The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.
Frank Arthofer
MLB Players Sign Licensing Agreement with PENN Entertainment

MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.
The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.
PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.
The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).
Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.
”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.
OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.
“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.
The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.
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