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LaLiga and M88 Mansion Celebrate Fourth Year Partnership with Fresh Features and a New Look for LaLiga

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M88 Mansion and LaLiga are gearing up for another exciting season as they mark the fourth year of their successful partnership. Since 2020, M88 Mansion has held the title of LaLiga’s Official Regional Betting Partner in Asia, with both entities tirelessly working to bring European football closer to Asian fans.

Over the years, the collaboration between the two giants has witnessed remarkable initiatives like LaLiga Ambassadors, LaLiga Experience, Watch Parties, and the unique LaLiga Room, all powered by M88 Mansion. These features have ushered fans into a more intimate side of the competition, offering unparalleled experiences money can’t buy.

But that’s not all. LaLiga is undergoing a major rebranding this year. Introducing “LALIGA” as its fresh brand identity, this transformation resonates with its new strategic positioning slogan – ‘THE POWER OF OUR FÚTBOL’. Major matches will now receive individual references, with titles such as ELCLASICO and ELDERBI DE VALENCIA taking center stage. The league has also collaborated with EA SPORTS, branding the first division as “LALIGA EA SPORTS” and the second as “LALIGA HYPERMOTION”.

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At the heart of this rebranding lies a new logo, denoted by “LL”, which symbolically captures the spirit of the players and fans – the essence of the competition. Ángel Fernández, Head of Global Brand & Strategy at LALIGA, described the inspiration behind the logo, emphasizing its representation of players’ goal celebrations and fans’ iconic “L” gesture during their team’s triumphs. Coral, a shade signifying ‘the pride, passion, energy, and excitement of football’, dominates the new color palette. The coming season will also see the unveiling of a unique font, specially crafted for LALIGA, which will be prominently featured on players’ jerseys, encapsulating what truly sets Spanish football apart.

As the curtain rises on the LALIGA EA SPORTS 2023/24 season, M88 Mansion is all set to enchant fans with a fresh roster of the league’s Ambassadors and an array of exclusive content, spotlighting fan-favorite players and much more.

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SYNOT Games partners with Platin Casino for a broader Spanish audience reach

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SYNOT Games, a leading provider in the iGaming industry, is excited to announce its latest partnership with Platin Casino in Spain. The collaboration introduces over 30 of SYNOT Games‘ most popular and engaging slots.

By joining forces, SYNOT Games and Platin Casino aim to solidify their positions in the Spanish market, offering exceptional value and entertainment to players while adhering to the highest demand.

Among the standout titles now available at Platin Casino are fan favorites such as Fruiti, Joker 5, Realm of Lions, and the highly anticipated seasonal release, Respin Joker 81 Xmass. These games highlight SYNOT Games‘ dedication to delivering visually captivating, high-quality, and diverse gaming experiences tailored to various player preferences.

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The collaboration emphasizes the vital role of partnerships in the ever-evolving iGaming sector, showcasing how mutual efforts can lead to expanded market presence and enhanced customer satisfaction.

Leticia Millán, Product Manager at Platin Casino, emphasized the significance of the partnership: We are thrilled to partner with SYNOT Games and bring their engaging slots to our platform. Their innovative approach to game design and ability to deliver player-favorite titles perfectly complement our mission to provide top-tier entertainment.”

Martina Krajčí, Chief Commercial Officer at SYNOT Games, added: „Collaborating with Platin Casino represents an exciting step for SYNOT Games as we expand our reach in Spain. Together, we bring an outstanding portfolio of games to a broader audience, ensuring players enjoy the premium gaming experience they deserve.“

The post SYNOT Games partners with Platin Casino for a broader Spanish audience reach appeared first on European Gaming Industry News.

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Playson goes live with St8 partnership to further expand European audience reach

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Playson, the fast-growing digital entertainment supplier, has moved to strengthen its distribution reach across the European market following a partnership with B2B aggregation platform provider St8.

The tie-up sees a broad collection of Playson’s top-performing games made available to St8’s partnered operators via a seamless API, enhancing the quality of their portfolios significantly. This includes the integration of popular titles such as Coin Strike: Hold and Win and Energy Coins: Hold and Win, as well as latest offerings Pink Joker: Hold and Win and Lightning Clovers: Hit the Bonus.

St8 boasts decades of experience in B2B iGaming operations, delivering fast and scalable solutions and will launch Playson’s industry-renowned portfolio initially in Estonia and Finland, with further European regions to be announced.

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The partnership underlines Playson’s ever-expanding global footprint and its ability to cater for large operator networks. By delivering engaging titles with sort-after mechanics, Playson continues to strengthen its reputation as a leading force in the iGaming European landscape.

Cristhian Andre Zito Sudoarg, Sales Manager at Playson, said: “We’re very pleased to partner with St8 and add our portfolio of captivating content to its ever-growing aggregation offering.

“As we continue to navigate a period of strong commercial growth across Europe, collaborations with providers such as St8 allow us to continue expanding our distribution to new markets and players.”

Alex Zvezdochkin, COO at St8, said: “We are thrilled to announce the integration of Playson as our latest games supplier, which marks an important milestone for us.

“We’re always looking to bring the very best games studios to St8, and Playson absolutely fits into that category. The titles are now available to St8 operator partners alongside all the usual features and functionality, including our bespoke selection of thumbnails.”

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Evoplay expands Baltic presence with new Optibet collaboration

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Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.

Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.

Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.

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This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.

Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”

“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”

Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”

“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”

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