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SOFTSWISS Highlights iGaming Areas in Which AI Outperforms Humans

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SOFTSWISS, a cutting-edge iGaming software provider, shares its experience in implementing artificial intelligence (AI) tools into its everyday practice. AI has proven to be a valuable asset, revolutionising real-time data analysis, player management, content personalisation, and design.

Real-Time Data Analysis

The  Anti-Fraud team within SOFTSWISS’ Managed Services played a pivotal role in saving operators €16m+ in 2022 by processing 61,810 requests. It is hardly possible to analyse such data volumes by hand. That is where AI stepped in.

The SOFTSWISS Research and Development (R&D) department developed the Anti-Fraud Service, a real-time data analysis tool leveraging machine learning models to detect suspicious cases and bring them to the attention of the Anti-Fraud team experts. Additionally, its recent updates have introduced an enhanced ability to assess the quality of affiliate traffic to ensure a secure and trustworthy iGaming environment. 

Another valuable tool created by the SOFTSWISS R&D department is Business Metrics Monitoring and Management (BM3), a machine learning-driven system that analyses key business indicators and identifies deviations on a near-real-time basis. BM3 helps identify potential issues more efficiently than traditional rule-based solutions, enabling prompt detection and troubleshooting to prevent negative impacts on client business and avoid financial losses.

Vitali Matsukevich, COO at SOFTSWISS, comments: “AI is an effective tool for analysing large data sets in real-time, but the final decision should still be left to an expert. With all speed and efficiency, you can’t put all the responsibility for business decisions on the artificial intelligence.”

 

Player Management & Content Personalisation

Another area where AI has demonstrated its efficiency is player management. SOFTSWISS’ R&D department developed a service called DOSSIER, which analyses player behaviour to enhance gaming experience. DOSSIER predicts future actions, enabling operators to make timely and tailored offers.

For example, the system identifies players with high potential lifetime value (LTV) and allows operators to offer them special bonuses or assign individual managers. Such segmentation can be used across various scenarios. 

Likewise, AI is used in the SOFTSWISS Sportsbook to personalise content for players. AI-based tools enable the display of events according to player preferences. The system collects real-time data on player activity and then delivers the most relevant content, including suggested events particularly appealing to specific players or similar player groups. 

Vitali Matsukevich adds: “When it comes to players, this approach helps reduce the time between bets and increase their amounts and player LTV.  When players easily find exciting events tailored to their preferences, their gaming experience becomes more enjoyable, positively impacting overall business performance.”

iGaming Brand Design

Design is one of the trendiest areas where AI is making significant strides, and the iGaming industry is no exception. At SOFTSWISS’ WebStudio, the implementation of generative artificial intelligence has become a game-changer. The WebStudio primary goal is to deliver projects that not only meet but exceed client expectations, offering exceptional service at every step of the way.

AI acts as a valuable ally in this endeavour, particularly during the initial layout creation phase. Through carefully crafted queries, AI generates a diverse range of images aligned with specified parameters, offering various compositions, details, and content, while preserving the essence of the original concept, in just minutes. Such images then serve as a basis for further refinement by illustrators and animators, resulting in multiple templates shared with clients for additional development and finalisation.

Vitali Matsukevich summarises AI usage for the industry: “Being innovators in the field, we continuously explore and test emerging tools, adapting worldwide trends to enhance the iGaming experience. The enormous potential of AI lies in its ability to optimise repetitive tasks and handle big data, improving overall efficiency. Nevertheless, we exercise prudence when integrating AI into decision-making processes, recognising that unforeseen outcomes could result in financial losses. Striking the right balance between leveraging AI’s capabilities and maintaining human oversight is crucial to ensuring sustained growth and success.”

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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UNLV International Gaming Institute Announces 2025 ESPN Research Fellows

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Selected research projects will generate new insights into how responsible gambling messages are delivered and perceived in the rapidly evolving sports media landscape

The University of Nevada, Las Vegas International Gaming Institute (IGI) is proud to announce the recipients of the 2025 ESPN Research Fellowships. This year’s cohort features a group of scholars whose proposals will advance understanding of responsible gambling messaging in sports media and its implications for consumer well-being.

Fellowships recipients include:

  • Dr. Brandon Mastromartino, Director of the Institute on Sports Wagering and Gaming and Assistant Professor of Experiential Marketing at the L. Robert Payne School of Hospitality and Tourism Management, San Diego State University. Dr. Mastromartino’s project will evaluate two of the NFL’s responsible gambling PSAs using a fan-centered marketing framework.

  • Dr. Chris R. Noland, Assistant Professor of Advertising at the University of South Florida’s Zimmerman School of Advertising & Mass Communications. Dr. Noland will examine the influence of celebrity endorsements and promotional inducements in Instagram advertisements on online sports betting behavior.

  • Dr. Ramon Silva Leite, Professor in the Postgraduate Program in Management at Pontifical Catholic University of Minas Gerais, Brazil. Dr. Silva’s project will investigate how responsible gambling messages are constructed and delivered through sports media, and how young sports bettors perceive and respond to them.

  • Dr. Sarah Stokowski, Associate Professor of Athletic Leadership at Clemson University’s Department of Educational and Organizational Leadership Development. Dr. Stokowski will investigate how college student-athletes perceive and interact with sports betting content on social media.

These projects will provide important insights into practical strategies that policymakers and the industry can adopt to help safeguard the wellbeing of sports enthusiasts and the public at large.

“IGI is tremendously proud of the work our previous Fellowships produced. A key goal of this initiative is to support innovative and impactful research to better understand the rapidly changing global sports and betting environment,” said Dr. Kasra Ghaharian, Director of Research at IGI. “This research represents critical perspectives on how gambling is represented in sports media and holds important implications for all gambling stakeholders.”

“Responsible gaming continues to be a priority for ESPN, and we are proud to continue our collaboration with IGI to support research that delivers real-world impact,” said Kevin Martinez, Vice President of ESPN Corporate Citizenship. “These new projects will provide valuable insights into how responsible gaming messages can be delivered effectively across sports media and help strengthen standards that protect fans everywhere.”

Each research fellowship lasts six months. Research results will be featured in an IGI webinar in 2026.

The post UNLV International Gaming Institute Announces 2025 ESPN Research Fellows appeared first on Gaming and Gambling Industry in the Americas.

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ACR POKER’S HUGE ONLINE SUPER SERIES XL MAIN EVENTS KICK OFF THIS WEEKEND, AWARDING $4.25 MILLION GUARANTEED

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Phase 1 of the $150,000 GTD Survivor Flips starts today and first Mystery Bounty Multi-Flight Day 2 gets underway this Sunday, September 21st

ACR Poker’s biggest-ever tournament series, Online Super Series (OSS) XL, is in full swing and this weekend the action really heats up with the colossal Main Events kicking off on Sunday, September 21st, offering $4.25 million total guaranteed.

Players can take their shot at the $2 million guaranteed ($2,650 buy-in), the $1.5 million guaranteed ($1,050 buy-in), and the $750,000 guaranteed ($215 buy-in) Main Events. Day 1A starts this Sunday, September 21st, Day 1B is on Sunday, September 28th, and Day 2 is on Monday, September 29th.

The flagship series boasts over $50 million in guarantees and runs until Tuesday, September 30th. It has a range of events catered to players of all bankrolls from as little as $0.55, which include the $0.55 Micro PKO, $6.60 Early Special, and $22 Euro Mini Special.

Adding further excitement is the high-energy Survivor Flips tourney ($130 buy-in), offering a $150,000 guarantee. Phase 1 and Steps Flips run from today (Wednesday, September 17th) to Sunday, September 21st at 3:00pm ET. Phase 2 is a regular tournament on September 21st at 3:05pm ET where all players start in the money.

There are also four Mystery Bounty Multi-Flight events, including two $500,000 GTD ($109 buy-in) events, with the first having its final flight and Day 2 this Sunday, September 21st. The $200,000 GTD ($33 buy-in) and $100,000 GTD ($5.50 buy-in) events have their final flight and Day 2 on Sunday, September 28th.

“OSS XL has already delivered incredible action, with huge fields, dramatic final tables, and amazing wins for players at every level but there’s still so much to come,” said ACR Pro Chris Moneymaker. “The Main Events are always the highlight of the series, and this weekend promises to be the biggest stage yet for anyone looking to make their mark.”

Finally, to add further sweat, ACR Poker’s Leaderboard Contest is awarding $65,000 in cash and tourney tickets across three tiers. The High Stakes ($104.50 buy-ins and above) will award a $15,000 top prize, while the Mid Stakes ($16.50 to $88 buy-ins) and Low Stakes (under $15 buy-ins) will award $7,500 and $4,000, respectively.

For further details on OSS XL, read the ACR Poker blog or visit ACRPoker.eu.

 

The post ACR POKER’S HUGE ONLINE SUPER SERIES XL MAIN EVENTS KICK OFF THIS WEEKEND, AWARDING $4.25 MILLION GUARANTEED appeared first on Gaming and Gambling Industry in the Americas.

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GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth

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Join Jeff Gross and his legendary co-hosts on September 23 and September 30

GGPoker, the World’s Biggest Poker Room, today announced it will live stream the final table action of two of the most prestigious events from the ongoing WSOP Online 2025 tournament series. The broadcasts will be available on GGPoker.tv, the brand’s official YouTube channel, and will feature the debut of poker legend Phil Hellmuth as a live GGPoker.tv broadcast host.

The first broadcast, on September 23, will showcase the high-stakes drama from the final table of the $5,000 WSOP Online Main Event, arguably online poker’s most important annual tournament. This landmark event will be co-hosted by frequent GGPoker anchor Jeff Gross and the 17-time WSOP bracelet winner, Phil Hellmuth. Known for his “poker brat” persona and unparalleled tournament record, Hellmuth’s inclusion will provide viewers with an unprecedented look into the mind of one of poker’s greatest champions.

The action continues on September 30, with the final table of the $10,300 GGMillion$ High Rollers event. Joining Jeff Gross for this broadcast will be GGPoker Global Ambassador and fellow poker icon, Daniel Negreanu. Negreanu, with his engaging style and deep understanding of the game, will provide expert commentary and analysis, making this broadcast another must-watch for poker fans everywhere.

“We are incredibly excited to bring the WSOP Online 2025 action directly to our fans with these two live broadcasts,” said Paul Burke, Head of Public Relations at GGPoker. “Having Phil Hellmuth and Daniel Negreanu on air alongside Jeff Gross to break down the action will be a true treat. This will be more than just watching a final table; it’ll be a masterclass in poker strategy from two of the best to ever play the game.”

The post GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth appeared first on European Gaming Industry News.

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