

Latest News
SOFTSWISS Highlights iGaming Areas in Which AI Outperforms Humans
SOFTSWISS, a cutting-edge iGaming software provider, shares its experience in implementing artificial intelligence (AI) tools into its everyday practice. AI has proven to be a valuable asset, revolutionising real-time data analysis, player management, content personalisation, and design.
Real-Time Data Analysis
The Anti-Fraud team within SOFTSWISS’ Managed Services played a pivotal role in saving operators €16m+ in 2022 by processing 61,810 requests. It is hardly possible to analyse such data volumes by hand. That is where AI stepped in.
The SOFTSWISS Research and Development (R&D) department developed the Anti-Fraud Service, a real-time data analysis tool leveraging machine learning models to detect suspicious cases and bring them to the attention of the Anti-Fraud team experts. Additionally, its recent updates have introduced an enhanced ability to assess the quality of affiliate traffic to ensure a secure and trustworthy iGaming environment.
Another valuable tool created by the SOFTSWISS R&D department is Business Metrics Monitoring and Management (BM3), a machine learning-driven system that analyses key business indicators and identifies deviations on a near-real-time basis. BM3 helps identify potential issues more efficiently than traditional rule-based solutions, enabling prompt detection and troubleshooting to prevent negative impacts on client business and avoid financial losses.
Vitali Matsukevich, COO at SOFTSWISS, comments: “AI is an effective tool for analysing large data sets in real-time, but the final decision should still be left to an expert. With all speed and efficiency, you can’t put all the responsibility for business decisions on the artificial intelligence.”
Player Management & Content Personalisation
Another area where AI has demonstrated its efficiency is player management. SOFTSWISS’ R&D department developed a service called DOSSIER, which analyses player behaviour to enhance gaming experience. DOSSIER predicts future actions, enabling operators to make timely and tailored offers.
For example, the system identifies players with high potential lifetime value (LTV) and allows operators to offer them special bonuses or assign individual managers. Such segmentation can be used across various scenarios.
Likewise, AI is used in the SOFTSWISS Sportsbook to personalise content for players. AI-based tools enable the display of events according to player preferences. The system collects real-time data on player activity and then delivers the most relevant content, including suggested events particularly appealing to specific players or similar player groups.
Vitali Matsukevich adds: “When it comes to players, this approach helps reduce the time between bets and increase their amounts and player LTV. When players easily find exciting events tailored to their preferences, their gaming experience becomes more enjoyable, positively impacting overall business performance.”
iGaming Brand Design
Design is one of the trendiest areas where AI is making significant strides, and the iGaming industry is no exception. At SOFTSWISS’ WebStudio, the implementation of generative artificial intelligence has become a game-changer. The WebStudio primary goal is to deliver projects that not only meet but exceed client expectations, offering exceptional service at every step of the way.
AI acts as a valuable ally in this endeavour, particularly during the initial layout creation phase. Through carefully crafted queries, AI generates a diverse range of images aligned with specified parameters, offering various compositions, details, and content, while preserving the essence of the original concept, in just minutes. Such images then serve as a basis for further refinement by illustrators and animators, resulting in multiple templates shared with clients for additional development and finalisation.
Vitali Matsukevich summarises AI usage for the industry: “Being innovators in the field, we continuously explore and test emerging tools, adapting worldwide trends to enhance the iGaming experience. The enormous potential of AI lies in its ability to optimise repetitive tasks and handle big data, improving overall efficiency. Nevertheless, we exercise prudence when integrating AI into decision-making processes, recognising that unforeseen outcomes could result in financial losses. Striking the right balance between leveraging AI’s capabilities and maintaining human oversight is crucial to ensuring sustained growth and success.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Latest News
Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds

MGA Games has announced the launch of its new slot, Sweet Fortune Megaways, in the .com markets on August 25th. This game transports players to Sugarland, a magical universe made of sweets and candy. Set in the city of Candyville, where chocolate rivers and caramel streets create a unique atmosphere, the title features the Megaways mechanic and promises a memorable experience.
The gameplay is full of surprises. Players can enter a majestic candy palace through the Free Spins screen, where prizes multiply and a mini game is activated inside the Grand Prize Hall. This combination of mechanics, setting, and interactive elements has been designed to maximize user engagement.
Among its main innovations are random multiplying Wilds (x2, x3), expanding Wilds, and the Megaways structure, which allows for thousands of possible combinations with each spin. Additionally, this marks the first time MGA Games has embraced a candy-themed slot, aligning with the most popular trends in the gaming and entertainment sectors.
The post Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds appeared first on European Gaming Industry News.
ELA Games
ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night

The ELA Games team is attending the event to demonstrate new developments
ELA Games, a dynamic game development studio, announces its attendance at SBC Lisbon, set to take place at the Feira Internacional de Lisboa & Meo Arena from 16 – 18 September.
Attending the event will be:
- Marharyta Yerina, Managing Director
- Oleksii Shulhin, Head of ELA Games
- Yaroslav Soloshenko, Team Lead Business Development Manager
- Petr Vonarshenko, Business Development Manager
- Sadaf Ali, Senior Account Manager
SBC Lisbon is a key annual gathering in the online gaming and betting industry, welcoming over 30,000 delegates to experience innovations, cutting-edge products, and networking opportunities. The ELA Games team will take the global stage to connect with partners, demonstrate its casino-and-player-centric development approach, and reveal new roadmap developments.
At the event, ELA Games will highlight its diverse portfolio, including recent hits from the Winpot series (Joker Winpot, Zeus Winpot, Rabbit Winpot Deluxe), visually rich classics like Juicy Crystal and Flame Fruits Frenzy, and innovative new releases such as Shoot Happens. The team will also preview upcoming titles and discuss recent expansions into important growing markets like Denmark, Sweden, Greece, and more.
Adding to the studio’s momentum, the SBC Awards have nominated ELA Games in the “Innovation in Casino Entertainment (Supplier)” category. The award ceremony will take place on September 18 for a night celebrating excellence and forward-thinking solutions. This shortlisting highlights ELA Games’ ongoing efforts to push the boundaries of online gaming and create new experiences for both operators and players.
Marharyta Yerina, ELA Games’ Managing Director, commented, “We’re always excited to attend SBC events as they’re one of the biggest gatherings of the year where we’re able to see many of our partners and make new meaningful connections. This year, ELA Games has plenty to show the world, as we’ve made numerous additions to our portfolio, developed new mechanics, and pushed ourselves creatively. The team is looking forward to sharing all we’ve been up to, and equally excited to attend the award ceremony!”
ELA Games invites all attendees to visit Stand B350 to chat with the team, explore creative solutions to bolster your content library, and find new ways to engage your player base.
Dates: 16–18 September
Location: Stand B350, Feira Internacional de Lisboa & Meo Arena
The post ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night appeared first on Gaming and Gambling Industry in the Americas.
Latest News
EGT Digital’s games are available to Bangbet’s customers in Tanzania

EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.
“I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.”
David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”
The post EGT Digital’s games are available to Bangbet’s customers in Tanzania appeared first on European Gaming Industry News.
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