

Africa
South African Cricket Legend Dale Steyn Partners with Win Millions Lotto to Support Kevin Pietersen’s, The Legacy Experience Foundation
Iconic fast bowler joins Win Millions Lotto’s esteemed cast of cricketing heroes in fundraising efforts for conservation projects in Africa and India.
Dale Steyn is the latest cricketing hero to sign up with Win Millions Lotto, joining some of his most storied former opponents in Dwayne Bravo, Andre Russell and Dinesh Karthik as the company’s partner.
South Africa’s all-time top wicket-taker will be asking his followers to play the world’s biggest lotteries on Win Millions Lotto through his social media accounts – offering them the chance to win life-changing sums of money.
Fans will also be able to enter future raffles where they can win “meet-and-greet” experiences with their hero, widely regarded as the greatest fast bowler of his generation.
In doing so, they’ll be helping protect endangered wildlife in Africa and India. As part of the partnership, a share of each lottery ticket sold will go to help Steyn’s charity of choice – Kevin Pietersen’s The Legacy Experience Foundation (TLEF).
TLEF, set up by England legend Pietersen in 2017, is a ‘non-profit organisation set up in Switzerland that promotes conservation and runs projects for the protection of the rhino and other endangered ‘keystone species’ in Africa and India.
Commenting on his new partnership with Win Millions Lotto, Steyn said: “I’m delighted to be working with Win Millions Lotto to help a conservation charity close to my heart. I love the work Kevin does with his Foundation and it’s great to be able to help in this fun and exciting way.”
“I’m asking my followers to play Win Millions Lotto’s lotteries through my Instagram page – and I’m looking forward to meeting some of them in the future over dinner where we can chat about all things cricket!”
“I’d heard about the work Dwayne, Andre and Dinesh were doing with their own chosen charities and knew I had to be involved.”
With Steyn joining Bravo, Russell and Karthik in Win Millions Lotto’s cricketing ‘dream team’, many more stars across the worlds of sport, music and film are set to join as partners over the next 12 months.
Win Millions Lotto CEO Sulim Malook added: “We are delighted to have Dale join our brilliant roster of cricketers and are so proud to not only offer his fans the chance to win life-changing cash prizes but also to meet one of the best bowlers of all time.”
“Our innovative model means high-profile personalities can use their social media for good – just like Dale is doing with The Legacy Experience Foundation. Lottery players tend to play their lucky numbers week after week, year after year. For as long as they keep playing, charities will keep benefitting.”
Africa
African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO

The African iGaming Alliance (AIA) announced the appointment of Peter Kesitilwe, former CEO of the Botswana Gambling Authority, as its first Chief Executive Officer.
The Alliance – founded by betPawa, Betway, 888Africa and Sportybet – was established to promote a responsible, well-regulated online betting and gaming industry across Africa. Its mission is to advance fair competition, consumer protection and sustainable regulatory and tax frameworks that support both growth and responsibility.
“I am deeply honoured to be appointed as the AIA’s first CEO. I look forward to working with regulators and policymakers to build a vibrant, sustainable & competitive industry that upholds the highest standards of responsible gambling and consumer protection,” said Kesitilwe.
Board members welcomed Kesitilwe’s appointment:
Anthony Prissman, Betway Africa : “Peter’s strong regulatory background and leadership experience bring immediate credibility to the AIA. We are excited to work with him to help shape a responsible industry across the continent.”
Dan Thomson, betPawa : “Peter’s appointment reflects the strength of the AIA and our mission to build a vibrant, well-regulated sector throughout Africa.”
Gregory Parsons, SportyBet: “The AIA was created to support balanced regulation and raise standards for responsible gambling. Peter’s leadership marks the beginning of this journey.”
Christopher Coyne, 888Africa: “Following a rigorous recruitment process, Peter’s vision for the future of iGaming in Africa stood out. We look forward to working with him and engaging stakeholders to deliver that vision.”
The AIA aims to be the voice of the online gaming industry in Africa, fostering collaboration between operators, regulators and governments to create a transparent, responsible and commercially sustainable sector.
The post African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO appeared first on European Gaming Industry News.
Africa
Racing1 is exhibiting for the first time at the Grand Prix D’Afrique

Full-service hub, uniting four content leaders of racing in 1/ST CONTENT, ARC, RMG and Tabcorp, is set to reinforce its existing racing alliance with SOREC at key Casablanca summit
Racing1, the brand name for the newly formed Strategic Alliance between 1/ST CONTENT, Arena Racing Company (ARC), Racecourse Media Group (RMG) and Tabcorp, is making its conference debut at the Grand Prix D’Afrique (11-13 September, Casablanca), thanks to its partners at SOREC (Société Royale d’Encouragement du Cheval).
The Grand Prix D’Afrique (GPA) has quickly become a must-attend annual event for African lotteries, organized by SOREC and run in conjunction with the African Lotteries Association (ALA). After three successful editions in Marrakesh, the GPA has now moved to Casablanca, Morocco’s economic capital, for this upcoming renewal.
Racing1’s compelling daily timetable of engaging racing action from around the world (UK, North and South America, Turkey, Morocco, Australia, New Zealand and South Africa) boasts a 24/7 chronology to seamlessly complement any lottery or sportsbook programme across any time-zone, supplying global partners with a reliable source of fast-settling betting content at varied viewing windows throughout diverse territories.
Via the Racing1 brand, 1/ST CONTENT, ARC, RMG and Tabcorp are deploying their combined expertise to deliver targeted, localised solutions that appeal to assorted audiences, whether they’re already familiar with racing, or new to the sport and in need of more educational content.
Simon Fraser, spokesperson for Racing1, said: “It’s great to welcome industry delegates to our new stand, where we are demonstrating how Racing1 has conveniently crystallised a once-entangled worldwide web of racing rights into one package, enabling simpler consumption which is crucial in emerging markets.
“Via Racing1’s subsidiary product, Racing1 Markets, we can also demonstrate our one-stop-shop 24/7 racing solution, available in one simple contract and integration via our new iFrame, or existing API solution.
“Racing can be complicated, particularly for those unfamiliar with the space, and a key driver behind Racing1 is to simplify integration and contractual efforts for customers, whilst offering a fully outsourced 24/7 industry-leading offering direct to platforms and operators. It also signals Racing1’s wider intent to return better value to racing’s key stakeholders through more international deals, not merely through the domestic operators where racing is seen as a more traditionally consumed sport.
“Stop by our stand to see how Racing1 benefits consumers and operators alike – with a complete racing package via one contract and one integration.”
The post Racing1 is exhibiting for the first time at the Grand Prix D’Afrique appeared first on European Gaming Industry News.
Africa
BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.
This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.
Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.
Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.
BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.
The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.
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