The Responsible Online Gaming Association (ROGA), an independent trade association advancing the industry’s commitment to promote responsible online gaming, announced that Bally’s Corporation (Bally’s) is joining the Association in support of ROGA’s mission to enhance responsible gaming (RG) initiatives and best practices and empower consumers to make informed decisions about their online play.

Bally’s will work in collaboration with ROGA’s existing members – bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment – to promote responsible online gaming, fund independent peer-reviewed research, develop evidence-based responsible gaming best practices, and drive consumer education and awareness.

“We are thrilled to welcome Bally’s to ROGA—further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American. Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts,” Dr. Jennifer Shatley, executive director of ROGA, said.

“We are proud to join the Responsible Online Gaming Association alongside some of the industry’s leading companies. At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play. By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all,” Robeson Reeves, Chief Executive Officer of Bally’s Corporation, said.

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ROGA’s members have dedicated more than $20 million in support of ROGA’s mission, centered around five core pillars: research, consumer and industry education and awareness, promoting best practices, an independent data clearinghouse, and an independent certification program.

Ushering in unprecedented industry collaboration in support of promoting RG, the Association is currently working towards developing several impactful initiatives to support ROGA’s core mission.

Carnival Cruise Line is welcoming more casino players to join the fun on board its fleet of 27 ships by partnering with Bally’s Corporation, one of the world’s leading gaming and entertainment companies, to extend cruise benefits to Bally’s Rewards guests.

In addition to special events, Bally Rewards’ Legend, SuperStar, and Star tier guests are now eligible for complimentary and discounted Carnival cruises. The new partnership between Carnival and Bally’s also extends the reach of both brands. Known as America’s Cruise Line, Carnival sails from 14 U.S. homeports – more than any other cruise line – and Bally’s operates 15 popular properties nationwide.

“We’re committed to our Carnival Players Club guests and in Bally’s, we have a partner that values its own loyal guests with the same fervor. We have plenty of fun to go around across our fleet, so we’re excited to bring Bally’s on board with us and look forward to growing this unique partnership,” Marty Goldman, Carnival Corporation’s senior vice president of global casino operations, said.

“This collaboration brings together two industry leaders, combining the excitement of Bally’s gaming experience with the unparalleled entertainment and hospitality of Carnival Cruise Line. Together, we will create unforgettable experiences for our guests, both on land and at sea. This partnership represents a new chapter in our commitment to providing exceptional entertainment and gaming options to our valued patrons,” Mike Donovan, chief marketing officer and senior vice president of gaming for Bally’s Corporation, said.

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Deal sees landmark launch with provider in monopoly state

Leading iGaming platform provider White Hat Gaming has launched its PAM with Bally’s Corporation (NYSE: BALY) in Rhode Island, marking the company’s first casino state deployment with the operator.

Bally’s Corporation Rhode Island customers can now benefit from its casino product, powered by White Hat Gaming’s PAM.

The provider’s robust PAM has enabled the rapid deployment of several major content integrations. This demonstrates the exceptional flexibility and scalability of White Hat Gaming’s solution, which meets the most demanding requirements of operators across the United States and globally.

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White Hat Gaming’s PAM provides a suite of services critical to operator success including CRM and marketing support, a proprietary cashier, diverse payment options, 24/7 managed services and a wide array of player protection tools.

In addition, White Hat Studios’ launches its content with Bally’s Corporation in Rhode Island with the ‘House of Brands’ taking its slots live in the seventh iCasino state, making it one of only two casino game suppliers live in all legal iCasino United States states.

“We’re thrilled to reinforce our strong partnership with Bally’s Corporation by taking our industry-leading PAM live in Rhode Island for Bally Casino,” the Chief Executive Officer for White Hat Gaming, Phil Gelvan, said. “This launch cements our position as Bally’s Corporation platform provider of choice across the United States.

“Our unique combination of rapid integration capabilities, player-centric wallet technology, turnkey services and proven content continues to underpin Bally’s Corporation’s success across states and its ambitious growth plans for the future.”

“Bally’s Corporation is committed to delivering best-in-class sports betting and iGaming products that thrill and captivate our players,” the Chief Executive Officer for Bally’s Corporation, Robeson Reeves, said. “We value innovation, service and reliability in our partners and White Hat Gaming consistently delivers across all three.

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“The rapid integration of its feature-rich PAM and player-favourite content exemplifies why it has become a key partner across our national footprint. Together, we will continue rolling out market-leading entertainment products that position Bally’s Corporation as the preeminent omni-channel gaming provider in the United States.”