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North Carolina Education Lottery Extends Fastest Growing Instant Game Program in U.S. with Scientific Games

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Successful Partnership Positions Lottery for Future Growth to Benefit North Carolina Students, Serves as Model for World Lotteries

Scientific Games and the North Carolina Education Lottery have extended their partnership behind the fastest-growing instant scratch game program in the U.S. based on year-over-year growth. The partnership has propelled the NCEL to the No. 6 ranked lottery in the world for instant game performance (La Fleur’s 2022 Almanac per capita sales) and gained attention as the model for U.S. and international lotteries. The Scientific Games Enhanced Partnership helped responsibly grow NCEL Scratch-Off sales from $1.7 billion in fiscal year 2017 to $2.6 billion in fiscal year 2022. With this partnership, Scientific Games provides portfolio management across the Lottery’s entire scratch game offerings.

The Scientific Games Enhanced Partnership with NCEL began in 2017, aligning the Lottery for future growth to support education across North Carolina, including school construction and scholarships for students attending in-state colleges and universities.

Mark Michalko, NCEL Executive Director, said, “Our partnership with Scientific Games helps the N.C. Education Lottery achieve its goals, and we look forward to continuing our good work together. Last year, the success of scratch-off sales helped to raise $929 million to support education programs in North Carolina. We are aligned in our approach to maximize responsible growth in the coming years. Scratch-off games are the most popular games played in North Carolina and we look for continued success in our ongoing partnership with Scientific Games.”

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Through the Scientific Games Enhanced Partnership, the company helps NCEL optimize its product portfolio through portfolio management and game design services, data-driven analytics, advanced logistics, licensed brand services, and retail sales and marketing support. The program is used by more than 20 lotteries, including six of the Top 10-performing instant game lotteries worldwide (La Fleur’s 2022 World Lottery Almanac).

John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “The North Carolina Education Lottery is a great example of how Scientific Games and a lottery can partner on instant games to optimize the product portfolio and generate maximum revenues to benefit residents in the state. The program in North Carolina is a model for the world’s lotteries.”

With products generating more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider in the world. The company provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.

Compliance Updates

iLottery Authorized in Massachusetts as Governor Healey Signs FY 2025 Budget

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Massachusetts Governor Maura Healey signed the fiscal year 2025 state budget that includes language legalizing online lottery sales for the Commonwealth of Massachusetts. Revenue from online lottery sales will support a grant program for early childhood education and care.

“We thank Governor Healey for her support of online Lottery and approving it in the final FY25 budget. This will allow the Lottery to keep pace with its competition and reach newer audiences. We are prepared to implement a safe and reliable iLottery that will produce significant resources for critical childcare services, which are so desperately needed across the state. Thank you to Speaker Ron Mariano, President Karen Spilka, and the Joint Ways and Means Committee for prioritizing this important policy change. And thank you to the legislators who have championed this issue. We are excited to get to work,” said State Treasurer Deborah B. Goldberg, Chair of the Massachusetts State Lottery Commission.

“Our team is excited to implement an online Lottery. We are ready and prepared to offer our players a modern lottery experience in a safe and accessible environment. At the same time, the Lottery is unwavering in its commitment to our dedicated retail partners who have helped us become the most successful lottery in the country,” said Mark William Bracken, Executive Director of the Mass Lottery.

The Lottery will be conducting a Request for Response to procure services for the operation of an online Lottery. Lottery officials anticipate launching its online platform in approximately 16 months. The legislation requires customers to be at least 21 years old to participate. The age requirement for retail Lottery sales remains 18.

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Australia

TheLotter Australia Expands its Offerings with the Launch of a New Mobile App

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TheLotter Australia has announced a new addition: a user-friendly mobile app, available for both iOS and Android devices. This extension complements the already popular website, offering Australians a simple way to join the world’s biggest lotteries and potentially make a fortune.

“With theLotter Australia app on their phone, local players can take a chance at the biggest jackpots worldwide in just a few clicks,” Piers Morgan, Director of theLotter Australia, said.

With theLotter Australia app, which boasts the biggest variety of international lotteries, customers can:

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  • Secure a chance at winning huge jackpots effortlessly.
  • Order tickets which will be matched to equivalent overseas entries. For instance, fill out numbers with PowerLuck and they will be matched to the official US Powerball by third-party agents on your behalf.
  • Access the matched ticket in your personal account.
  • Instant display of the winning numbers on our results pages shortly after they were drawn.
  • Commission-free winnings, after the deduction of relevant taxes.
  • Customised jackpot alerts for their favourite lotteries.

When a customer wins, they can rely on theLotter Australia for prompt notifications about the good news. Winnings valued at US$ 600 or less are directly deposited into the customer’s account. For larger winnings, theLotter Australia provides the physical ticket needed to claim the prize.

The post TheLotter Australia Expands its Offerings with the Launch of a New Mobile App appeared first on European Gaming Industry News.

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Brad Thompson

Pollard Banknote Awarded Five-year Contract Extension from the Interprovincial Lottery Corporation

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Pollard Banknote Limited announced an extension to its Instant Ticket Printing Services Agreement with the Interprovincial Lottery Corporation (ILC). The original contract term began on December 30, 2013, and under this extension Pollard Banknote will continue to provide instant tickets, game design, and related services through December 31, 2028, with an option to renew for an additional five years.

The contract extends the successful and collaborative partnership Pollard Banknote and ILC have established over the past 35 years. As a coordinating agent representing all five Canadian lottery organizations, ILC has worked with Pollard Banknote throughout the years to leverage a variety of print innovations and regionally-specific strategies to deliver top-selling national games to players, which have consistently been significant drivers of overall sales for Canadian lotteries. Two recent examples are ILC’s latest launch of its $50, $100, $150 game, featuring the eye-catching hues of neon ink, and the Mystery Multiplier ticket with Pollard Banknote’s Flip Scratch innovation that features pop-up windows with additional scratch-off areas. Most recently, Pollard Banknote collaborated with ILC to expand its presence into the digital lottery landscape with the latest iteration of its Jackpot family of games—a key number match series of tickets which includes a 2nd chance contest where players can play an online slots-style game to earn bonus entries with each code they enter.

“We look forward to continuing our strong partnership with Pollard Banknote. Their expertise and experience in the industry has allowed us to bring exciting new concepts and instant games to the Canadian market. The contract extension will allow us to continue to deliver innovative and creative games that players love and that will generate revenue for the vital programs the lotteries support throughout Canada and their respective provinces,” said Sarah Price, Director of National Games, ILC.

“Pollard Banknote is thrilled to have the opportunity to extend our partnership with the ILC. We are excited to continue providing innovative products that stand out at retail and extend the play experience into the digital landscape, with the ultimate goal of maximizing revenue for good causes across Canada,” said Brad Thompson, Vice President of Sales & Marketing at Pollard Banknote.

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