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Brad Vettese
Tally Technology Delivers Fan Activation Program for Concacaf Gold Cup
As part of ongoing partnership with Concacaf, Tally Technology is providing pre-tournament and in-tournament fan gamification
Tally Technology (www .PlayTally .com), the premier fan engagement platform, in partnership with Concacaf (The Confederation of North, Central America and Caribbean Association Football), has launched a comprehensive entertainment program for the 2023 Concacaf Gold Cup.
As part of an ongoing partnership with the international football confederation, Tally Technology is offering a prediction game (Concacaf. PredictionsGame .com) for fans throughout the tournament, which comes to a climax with the final on July 16 at SoFi Stadium in Inglewood, California. Additionally, Tally Technology offered a trivia game in the weeks leading up to the competition.
“Since working alongside the great team at Concacaf, they’ve been highly committed to engaging with their fans on an elevated level, and this campaign for the Gold Cup is yet another example of that commitment,” the Chief Executive Officer for Tally Technology, Brad Vettese, said. “A program like this connects with fans at several levels, both in anticipation of the event and throughout the tournament on the world stage.”
Utilized by broadcasters, leagues and teams to drive fan engagement and retention through prediction games and trivia, Tally Technology’s platform is designed to create new revenue streams through sponsorship activations, player conversion and data creation.
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally Technology is building a database of unique users.
Tally Technology has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports including AB InBev, Los Angeles Rams, Green Bay Packer, Buffalo Bills, Seattle Seahawks, Atlanta Hawks, Buffalo Sabres, St Louis Blues, Ceará, Atlético MG and more.
Bill Anderson
Los Angeles Rams and Pechanga Resort Casino Team to Give Fans Chance to Forecast Games & Win Prizes, powered by Tally Technology Group
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Everyone wants to be a winner and this year, the Los Angeles Rams are making it much easier for football fans to win gear, game tickets, fan shop gift cards and a lot more prizes. Heading into the fifth year of the Rams Pick ‘Em contest – a free-to-play, mobile-web predictions game, Rams devotees can compete for prizes by testing their ability to correctly predict outcomes in Rams games.
The Rams are working with Tally Technology group to bring the game to life for fans. Rams Pick’em, presented by Pechanga Resort Casino, gives fans of all levels the chance to win signed merchandise, Rams Season Tickets, or tickets to this year’s NFL Championship game by testing their football instincts during the 2023 season.
Fans can register for free at therams.com/pickem where they can answer questions about what they think will happen in that week’s upcoming game. Fans can predict in-game outcomes such as: total passing yards by the Rams, result of the opening drive, the Rams’ leading receiver in the game, and more. Pregame predictions will be open five days before kickoff and can be changed until kickoff.
Each question will be worth points, creating weekly and season-long winners. Every week, finalists who place 1st-10th will win prizes such as Rams tickets, autographed merchandise, gift cards to RamsFanShop.com, and more. Season-long winners will be awarded a 2024 Rams suite experience, 2024 season tickets, or all-inclusive club seats to a future Rams preseason game. Every time a player successfully submits their picks, they will be entered into a sweepstakes to win two tickets to this year’s NFL Championship game.
“Working with Pechanga and Tally helps us bring an interactive experience to Rams fandom,” said Marissa Daly, Vice President and General Manager of Rams Studios at the Los Angeles Rams. “We’re able to deliver a digital experience that engages current fans and welcomes new fans, which aligns perfectly with our strategy as a brand.”
Brad Vettese, CEO of Tally said, “Tally has always loved working with the Rams to deliver true innovation in fan gamification and sponsor activation. We created and launched the first Rams Pick’em game, the first Beat the Expert game, the first Rams $1 Million Perfect Pick grand prize, the first bi-lingual International Home Market Area launch in Mexico, and now the first Rams Game Central featuring multiple fan activation games including the first AI-generated trivia game for fans playing in Mexico. It is a great partnership, and one that we value immensely.”
“We hear from our guests all the time that they love the Rams Pick ‘Em game,” said Bill Anderson, Chief Marketing Officer, Pechanga Resort Casino. “It’s a great way to stay engaged the whole season long, and with a couple taps, work your way to potentially winning some really cool prizes. We’re grateful for our founding partnership with The Rams and wish them every opportunity for advancing as far as possible this football season.”
Betnacional
Tally Technology Partners With NSX To Deploy Fan Engagement Platform Across Brazil’s Premier Sports Betting Ecosystem
Tally Technology, the premier fan engagement platform, has partnered with NSX, the most complete sports betting ecosystem in Brazil, to provide a new free-to-play prediction game for select domestic and international soccer matches.
The new game will cover two fixtures per week, with fans in the soccer-mad country vying to win prizes including free bets provided by NSX partner Betnacional. Tally’s free-to-play prediction game provides the opportunity for fans to be introduced to sports betting, while gaining the opportunity to win special bonus prizes based on monthly performances.
Designed to drive betting interest among Brazilian soccer fans, Tally’s industry-leading customer activation platform also will allow NSX and its partners to uncover unique customer insights that deepen fan relationships, while increasing revenue and acquisition opportunities for betting operators.
A sports betting ecosystem that provides the platform for various sports betting sites in Brazil, including industry leader Betnacional, NSX allows fans to navigate wagering markets, bet in real time, analyze game statistics and easily make transactions in and out of the platform.
Brad Vettese, CEO of Tally, said: “We’re excited to help NSX create deeper engagements with Brazilian soccer fans and provide unique value to their partners. With our adaptable platform, we’ve crafted a plan specific to NSX’s needs and the needs of their partners, to bridge the gap between soccer fans and their brand partners.”
Eric Gaigher at NSX, said: “We are always looking for new ways to engage with Brazilian soccer fans and Tally’s platform provides us with the perfect opportunity to do exactly that, through a fun and free-to-play predictions game. We look forward to the game going live and believe it will be greeted enthusiastically by supporters, while also delivering considerable traffic to our partners.”
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.
Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.
Brad Vettese
Tally Technology partners with Sportradar to deliver automated fan activation at scale on a global basis
Tally Technology (www.playtally.com), the premier global fan activation platform, has announced a new partnership with Sportradar to power its new fan activation platform.
The deal brings Sportradar data from major professional leagues in the sports of basketball, baseball, ice hockey and football to Tally. This will allow fans of those leagues around the world to engage with long-form, data-driven content, including prediction games during the season and trivia contests in the off-season, allowing teams and rights holders to remain connected to fans all-year round.
In utilizing data from Sportradar within the continuous fan engagement platform, Tally is able to create ongoing touch points for fans through content that really matters to them and social experiences that boost retention.
In turn, Tally’s platform provides the tools to turn high-frequency engagement into value, with the new uniform game environment for sports rights holders worldwide generating actionable first-party data and performance marketing providing a proven avenue for return on investment.
Utilized by sportsbooks, broadcasters, leagues and teams worldwide to drive fan engagement and retention, Tally’s platform is purpose-built to create new revenue streams through sponsorship activations, player conversion and data creation.
Brad Vettese, CEO of Tally, said: “The inclusion of Sportradar in Tally’s fan activation platform means that we can automate high value destinations for avid and casual fans using competition and collaboration at scale on a global basis. Fans can actively engage with the Tally content- and friend groups – that matters to them. With every touch, Tally uses zero party and first party data to drive lead conversion or trigger purchases and CRM Integration turns the Tally fan activation platform into a critical part of our client’s marketing ecosystem.
“Our platform can then utilize the data generated to provide actionable, revenue-generating insights to rights holders.”
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.
Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including CONCACAF, the Green Bay Packers, Buffalo Bills, Seattle Seahawks, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceara and Atlético MG.
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