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ESA Gaming unleashes full EasySwipe™ portfolio on Videoslots offering

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ESA Gaming, the innovative games provider, has taken its complete product portfolio live with Videoslots, via RAW iGaming’s aggregation platform.

As a result of the integration, customers of Videoslots can now enjoy the benefits of the EasySwipe™ titles, providing players with a quickfire non-traditional experience.

The mobile-first library boasts an impressive collection of fifteen games, including recently launched Pirate Mine, FruitBloxx, and Baccarat, alongside high-performing Fruitz & Spinz, Basketball Mine and ESA Gaming’s first crash-style game, Rocket Racers.

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ESA Gaming’s EasySwipe™ portfolio is designed to fit seamlessly into any sportsbook or gaming site, generating cross-sell opportunities for operators without the risk of cannibalisation, whilst increasing the overall player lifetime value and adding revenue.

Founded in 2011, Videoslots has experienced remarkable growth over the past 12 years, solidifying its position as an industry leader. Providing an extensive collection of over 9,900 games from more than 200 game providers, Videoslots offers a premium gaming platform with the addition of the EasySwipe™ library strengthening its already impressive selection.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Catering to our customers’ needs is at the heart of what we do, and we are proud to bring our EasySwipe™ games portfolio to Videoslots, providing players with a fast, smooth and enjoyable experience.

“Through the partnership we also widen our reach, getting access to players in numerous regulated markets thanks to RAW iGaming’s distribution network.”

Ulle Skottling, Deputy Chief Executive at Videoslots, commented: “ESA Gaming’s unique EasySwipe™ portfolio provides a seamless and exciting gaming experience for players, while also creating new revenue streams for our platform.

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“We are thrilled to have ESA Gaming’s complete product portfolio available, further enhancing the diverse range of games for our customers.”

Gambling in the USA

Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest

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To celebrate the Big Game, Gila River Resorts & Casinos is offering one lucky player the chance to win a $5.9 million prize by correctly predicting the outcome of 26 Big Game prop plays through its $5.9 Million Prop Play Contest.
“Nobody does full gaming entertainment like Gila River Resorts & Casinos, and we’re proving it with an unprecedented chance to win $5.9 million,” said Dominic Orozco, President and Chief Marketing Officer, Gila River Resorts & Casinos. “As a sports-centric gaming brand, we’re not just offering the largest casino sportsbook in the state—we’re delivering a complete Las Vegas-style entertainment experience across four incredible properties. This isn’t just another game day promotion; this is our way of making the Big Game bigger and better for everyone. Let’s make history together.”
In addition to traditional game predictions, the 26 prop plays span the entire Big Game experience. From predicting which team will win the coin toss to the game MVP, the contest brings an immersive way to engage with the game. In addition to the $5.9 million jackpot prize, there will be lower-tier prizes and other instant win opportunities.
Players can enter the contest by completing a prop card online and activating it at any Gila River Resorts & Casinos property. Entry is free; players will need to provide their full name, email and date of birth. Guests must be 21 or older to play. Entries and activations will be accepted from Jan. 27 to Feb. 8 at 11:59 p.m. The winner(s) will be announced on Monday, Feb. 10.

The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Spinomenal makes US debut with New Jersey market entry

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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

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Hard Rock International

Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards

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Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.

Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.

The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.

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The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.

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