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Bafana Bafana and SAFA announce 10bet as Official Betting Partner

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The South African Football Association (SAFA) has officially announced global online sportsbook and games operator, 10bet South Africa, as the Official Betting Partner of the Senior Men’s National Team in a four-year deal.

This partnership marks an exciting milestone for both parties, as they join forces to enhance the experience of fans and communities.

10bet South Africa is thrilled to work together with SAFA, as the national team is an essential part of the country’s lively sports culture and the fan’s passions. Through this partnership, 10bet South Africa aims to be at the centre of fan engagement opportunities and create lasting impact through community initiatives.

“We are delighted to partner with 10bet South Africa. This is the beginning of a relationship between two ambitious and forward-thinking brands. We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football,” said SAFA CEO Lydia Monyepao.

“This is an exciting partnership based on pride, passion, and love of the beautiful game. Bafana Bafana, an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities is a perfect fit for our growing brand locally,” said Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa.

10bet’s outstanding sports betting coverage includes competitive odds on more than 65,000 events a month – including 25,000 in-play events – across over 60 sports, with more than 2,000 bet types and the industry’s most advanced betting features.

Africa

Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)

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With the South African Protea Esports Team for the Mobile Legends Bang Bang title having laid waste to all its opponents in its group (Namibia and Congo), the Proteas now have to do battle against Madagascar.

Madagascar has also won all its matches in its group having beaten both Mauritius and Zimbabwe.

Thus to see which country earns its place to represent Southern Africa at the prestigious IESF World Esports Championships – WEC25 – the two titans will meet on the field of battle.

The winner of this clash on 23 July 2025 will see only one country emerge to represent Southern Africa at IESF’s WEC25.

Thus, there is much at stake, honour, prestige, and a nation’s pride!

The match is a thrilling best-of-five games in which, all MSSA is confident that the Proteas will emerge victorious!

As usual the dedicated team from Waylander Gaming will stream the match on https://youtube.com/@waylander_gaming at 19H00.

The battle hardened veteran team of Protea athletes for the Mobile Legends Bang Bang esports title are:

Name Club Nick Province
Shaden Dre Shabalala (Capt.) King of the Hill SUPER Shady Gauteng
Mogamat Junaid Ismail King of the Hill JụjuMC.♡ Western Cape
Slindokuhle Ndlovu King of the Hill lindo Gauteng
Umer Ali Khan King of the Hill VeloTzy. Gauteng
Schalk Rademeyer Paradox SUPER Light Eastern Cape

The post Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00) appeared first on European Gaming Industry News.

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TigonBet Enters Kenya’s Betting Market

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TigonBet, a digital sportsbook and casino platform, has officially entered the Kenyan Betting Market.

With gamified features, swipe-to-bet tech and lucrative tournaments, this new platform is putting the fun back in betting, offering speed, interactivity and mobile usability.

TigonBet is backed by a bold brand identity the “Tigon,” a hybrid of lion and tiger. The platform is aiming to blend entertainment with strategic play, catering to both sports bettors and casino enthusiasts.

At the core of TigonBet’s user experience is a Tinder-style swipe feature that allows punters to scroll through match options and betting markets quickly. Built for mobile-first users, the interface reduces friction and aims to make browsing and betting more intuitive.

TigonBet also introduces a tournament system where players can compete in live leaderboards. Whether betting on sports or spinning in the casino, users can climb rankings and win prizes from airtime and smartphones to consoles and TVs. The system is performance-based, meaning consistency is rewarded over high spending.

The post TigonBet Enters Kenya’s Betting Market appeared first on European Gaming Industry News.

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Altenar appoints Brendon Jeacocks as Regional Director in South Africa

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Sportsbook provider hires respected industry consultant to fuel growth during its first year

Altenar, a leading sportsbook and iGaming software provider, has invested in its presence in South Africa with the appointment of Brendon Jeacocks as Regional Director.

Jeacocks brings more than eight years of experience in the online gaming industry, primarily in finance, regulation and compliance. He joins Altenar after working as an independent consultant for South African iGaming brands, before which he worked as Financial Manager at African operator SportPesa.

The move follows Altenar’s receipt of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024, which paved the way for the company to supply its sportsbook technology to licensed operators in South Africa and other African markets.

In his role, Jeacocks will drive growth for Altenar in South Africa, where it already offers its tailored premium data providers, localised sports offering and mobile app aimed at players in the mobile-first market.

John Quaye, CFO at Altenar, said: “We are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country.

“He is well-positioned to forge partnerships and help us tailor our product to meet the region’s growing demand for localised sports betting solutions.”

Brendon Jeacocks, Regional Director at Altenar, said: “I’m pleased to be joining Altenar at such an exciting time for the company’s ambitions in Africa. I’m currently based in Cape Town and will serve as the local point of contact for our operations here.

“I look forward to helping to develop Altenar’s presence in South Africa and connecting with the rest of the industry.”

The post Altenar appoints Brendon Jeacocks as Regional Director in South Africa appeared first on European Gaming Industry News.

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