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IGT Secures a Four-Year Transition Agreement to Continue Providing Technology and Services to Loterie Nationale Belgium

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International Game Technology PLC announced that its subsidiary, IGT Global Services Ltd., has signed a transition agreement with Loterie Nationale Belgium (“LNB”) to continue providing LNB’s lottery and iLottery central systems technology and related lottery products for a maximum period of four years.

“LNB has leveraged IGT’s high-performing technology and its expertise as the global leader in lottery to help modernize our business and drive growth for the last 30 years,” said Jannie Haek, LNB CEO. “This extension ensures that our lottery players will continue receiving the same high-quality experiences they enjoy at the retail point of sale and while playing compelling eInstant games online.”

“Over the course of our longtime partnership, IGT has worked closely with LNB to successfully stay ahead of ever-evolving lottery trends and innovations,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “IGT’s flexible core lottery and iLottery systems securely power LNB’s retail, digital and omnichannel sales, while a variety of related components support the Lottery in its efforts to offer players responsible and exciting experiences.”

ELK Studios

SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios

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Light & Wonder and ELK Studios’ games to be unleashed on Mexican market

Global entertainment brand SkillOnNet has expanded its existing partnerships with Light & Wonder and ELK Studios by launching their premium gaming content in the burgeoning Mexican market.

This expansion reinforces SkillOnNet’s commitment to delivering top-tier gaming experiences to players in regulated markets across the globe.

Players in Mexico will now have access to a rich portfolio of Light & Wonder and Elk Studios titles on SkillOnNet-powered Spanish-language casino brands, including its flagship, PlayUZU.

Light & Wonder is a global gaming powerhouse that developed some of the world’s most famous slot games, including ‘Dragon Train’, ‘Hot Hot Blazing Locks’, ‘Double Dragon’, ‘Squid Game’ and ‘Stargate Megaways’.

In 2021, the company acquired maverick Swedish game developer, ELK Studios. ELK is known for cutting-edge games that blend unique storytelling and humour with off-the-chart playability, such as ‘Nitropolis’, ‘Tinkerbot’ and ‘Pirot’, as well as for its signature X-iter and CollectR mechanics.

Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to bring Light & Wonder’s and Elk Studios’ superb portfolios to our Mexican customers. Both studios have a strong reputation for developing world-class content, and their games have already proven to be hugely popular in other markets. By strengthening these partnerships, we continue to offer our players in Mexico an unmatched gaming experience with top-tier titles.”

Jack Riley, Commercial Account Director at Light & Wonder said: “It’s great to build on our highly successful partnership with SkillOnNet, enhancing our shared commitment to delivering high-quality, immersive gaming experiences. Through this expansion, we’re ensuring that more players have access to the rich variety of games that have made Light & Wonder and ELK Gaming leaders in the industry.”

The post SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios appeared first on Gaming and Gambling Industry in the Americas.

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SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET

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AI-driven odds personalisation solution boosted client profits by 11% in 2024, will be available for every sports betting event worldwide by end of 2025

Sportradar AG is expanding Alpha Odds into cricket. Sportsbook operators can now leverage this premium odds solution to maximise profits and efficiently manage risk on a sport that generates an estimated €80 billion in global betting turnover annually.

Powered by advanced automation and predictive AI technology, Alpha Odds delivers bespoke pricing for betting operators, recalculating financial exposure in real time. This enables precision in liability management, reduces risk, and enhances profitability.

Alpha Odds is offered via Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, covering more than 400 in-play and 200 pre-match betting markets during each cricket match. This allows operators to optimise their trading strategies and extract maximum value from a sport featuring a year-round calendar of competitions.

Since 2022, Sportradar has scaled the technology across 80% of events covered by MTS.  In 2024, Alpha Odds increased client profits by an average of 11% for soccer, basketball and tennis markets, when compared to a conventional odds service. By the end of 2025, the Alpha Odds technology will be fully sport agnostic and available for operators to use on every sports betting event.

Darren Small, Senior Vice President, Managed Trading Services at Sportradar, said: “Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”

The post SPORTRADAR EXPANDS ALPHA ODDS INTO CRICKET appeared first on European Gaming Industry News.

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Ascend on a bountiful quest in King of the Sky: Hit the Bonus™

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Studio’s latest release captivates with its double Bonus Game offering

Playson, the renowned-digital entertainment supplier, takes to the heavens in its latest release King of the Sky: Hit the Bonus™, where an exciting series-first sees the title’s Eagle’s Bonus awarding wins via both paylines and bonus symbols.

A cloudy backdrop immerses players in the thick of the action with a majestic eagle guiding gameplay. The Golden Bonus Game is elevated via random Multipliers and Boost symbols which collects the value of all other icons on the grid, whilst four in-game jackpots increase the chance of soaring wins reaching 1,000x.

Amplifying bonus play, an additional Eagle’s Bonus game is triggered when six or more Eagle symbols, or their combination with Jackpot or Mystery icons of the corresponding trigger type, land.

In an eye-catching twist to the iconic Playson series, the Eagle’s Bonus offers players the chance to secure lavish returns via 10 paylines as well as an array of bonus winning combinations.

Three respins are granted at the beginning of the round, with each new symbol landing resetting the number of respins to three. Fortunate players filling the bonus grid in its entirety will see the Grand Jackpot of 1,000x awarded, in addition to all winning combinations scored during the bonus game.

For players particularly enthused by bonus play, an Ultra Bonus game is also available for purchase guaranteeing increased multipliers and boosted potential of jackpot wins.

King of the Sky: Hit the Bonus™ marks Playson’s latest blockbuster release of 2025, showcasing its commitment to consistently enhance its game families with fresh features for players to enjoy worldwide.

Tamas Kusztos, CCO at Playson, said: “We invite players to claim their throne as king of the sky in our latest addition to the iconic Hit the Bonus series, dazzling with its plethora of bonus symbols including mystery, boost, golden coin, sticky bonus and jackpot icons.

“The Eagle’s Bonus game offering wins via its paylines and winning combinations adds an extra spark, with lightning animations and the game’s stormy colour palette capturing the essence of the boundless blue empyrean.”

The post Ascend on a bountiful quest in King of the Sky: Hit the Bonus™ appeared first on European Gaming Industry News.

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